Canada
US-based SIS Content Services boosted with pair of key regulatory and commercial appointments
SIS (Sports Information Services) has announced two key appointments with Brenda Strickland and Sean Beirne joining the company’s SIS Content Services Inc. US subsidiary business as Regulatory and Business Affairs Manager and US Commercial Manager respectively.
The new appointments are a further signal of the company’s major ambitions in the growing US betting market, where it aims to capitalize on the significant opportunities available to online and retail sportsbook operators with its horse, greyhound and esports products.
Strickland will be responsible for administering and maintaining the company’s US compliance, licensing, and reporting functions. Her role is primarily focused on facilitating compliance with the various state regulatory requirements and managing internal corporate policies and procedures.
From Stratford, Connecticut, Strickland is an accomplished and experienced professional with significant expertise across compliance, legal, and operations functions within regulated industries. Prior to joining SIS Content Services, she spent nine years as Senior Paralegal and Contract Manager at Sportech.
Beirne’s primary responsibility is to build relationships with US sportsbooks and sell SIS’ live betting content. He will also be working with the team to navigate regulations to enable SIS to distribute its sportsbook content, distribute SIS’ pari-mutuel products and support the US division’s efforts to maximize horse racing rights holders’ global content distribution.
Beirne is a horse racing industry executive with over 30 years’ experience in racetrack management and operations, regulation, and education. A Kentucky native, he was most recently Director of the Equine Industry Program University of Louisville Business School and has also taken up roles as Vice President Racing & Simulcast at Mile High Racing & Entertainment, and Director of Racing, Simulcasting, Public Relations & Track Announcer at The Old Evangeline Downs. Beirne is a former Colorado State Racing Commissioner who held the position of chair for two years and vice-chair for three during his eight years of service.
The two new appointments reflect the increasing value of SIS’ products with sportsbook operators across the US and will help ensure the appropriate level of support for operator partners.
Richard Ames, CEO, SIS and President of SIS Content Services, said: “The US market presents a huge opportunity for SIS to grow, particularly with the anticipated roll-out of fixed-odds betting from state to state as well as the advancement in esports betting regulations. These two new appointments will strengthen SIS Content Services Inc. as we aim to further drive our market presence in the country.
“I believe the combination of knowledge, expertise and regulatory and commercial acumen they bring with them will prove to be of huge benefit not only to SIS Content Services but also all of our US partners.”
Michele Fischer, Vice President of SIS Content Services, said: “We strongly believe that the US will see major expansion, linked to fixed-odds horse racing and esports betting becoming increasingly adopted. With that in mind, it was always our plan to enhance our team with top-class hires from within the industry.
“Having previously worked with both individuals, I am confident each will make an immediate impact within the SIS team.”
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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