Latest News
Flows names Rhea Craib as Head of Marketing
Innovation platform adds industry B2B marketing specialist to its growing senior management team
Flows, the innovation platform that allows companies and individuals to build without code, has strengthened its senior management team with the appointment of Rhea Craib as its new Head of Marketing.
Rhea joins Flows from Gaming Innovation Group where she was Group Marketing Manager for its B2B division for three years. Over that time, she was responsible for setting and implementing the overall marketing strategy for GiG as a brand plus its platform, products and services.
This included lead generation, event and conference planning, content and digital strategy and implementation. Prior to her stint at GiG, Rhea held a range of marketing roles, both in-house and agency, with a strong focus on content and strategy.
She will bring this 10+ years of experience to Flows where she has been tasked with implementing and executing a marketing strategy that will allow the business to continue to scale at pace and also to unlock and capture new opportunities.
This will include a strong focus on content, strengthening the Flows messaging, aligning the company’s tone and voice, developing and deploying a content marketing strategy to boost SEO activity and working on version three of its corporate website.
James King, CEO of Flows, said: “I am delighted to welcome Rhea to the Flows team and for the business to benefit from her incredible talent and experience of deploying successful marketing campaigns and activities in the gambling sector and beyond.
“Having worked with Rhea in the past I know exactly what she is capable of, and this will make her a valuable asset to Flows and the wider team. She joins at a time when we continue to push forwards with new ideas and innovations, and this makes it the perfect time for her to shine.”
Rhea Craib, Head of Marketing at Flows, added: “I am really excited to join the team at Flows, many of whom I have worked with in the past.
“Flows is such an innovative product with endless potential and has already set a solid footprint within the industry. I am looking forward to supporting the team in growing the business and capturing new opportunities. There are some exciting times ahead.”
Latest News
Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.
This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.
For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!
Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.
“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”
“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.
Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!
About BoxNation:
BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial
About Casino Kings:
Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!
Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.
The post Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation appeared first on European Gaming Industry News.
Latest News
Helma Lodders Steps Down as Chair of VNLOK

Helma Lodders, who has held the position of chair at the Licensed Dutch Online Gaming Providers (VNLOK) since its inception in 2021, has announced her decision to step down. Lodders’ term expires and she has chosen not to extend it. Current board member Björn Fuchs was unanimously elected as the new chair on the recommendation of the board. He will combine this role with his employment as Chief Digital Officer at Fair Play Casino.
In the run-up to the opening of the online gambling market, Lodders helped shape the trade association. Under her leadership, VNLOK has grown into a reliable discussion partner for politics, government, media and social organisations involved in gambling policy. In addition to representing the interests of the members, her efforts have also helped to place the extensive illegal gambling market high on the political and social agenda.
Helma Lodders said: “Since the establishment of VNLOK, I have fulfilled the role of chairman with pleasure. It was a period of political and social turbulence. At the same time, I have always kept the goal in mind; to work on a safe, reliable and controllable market with the right care for vulnerable players. Now that my term is ending, the time has come to pass the baton. I thank my fellow directors for the trust they have placed in me and have every confidence in Björn Fuchs as my successor.”
Björn Fuchs said: “I regret the departure of Helma Lodders. The board is grateful for the way in which she has given substance to our association with her skills and strength in an honest manner. The board therefore expresses its appreciation for the efforts that Helma has made since the foundation.”
“I look forward to my new role as chairman of VNLOK with pride and confidence. I will get started with great enthusiasm and, together with the members, will commit myself to the importance of a well-regulated online gambling market,” Björn Fuchs said.
The post Helma Lodders Steps Down as Chair of VNLOK appeared first on European Gaming Industry News.
Latest News
LeoVegas Group to Open a New Office in Leeds

LeoVegas Group is opening a new city centre office in Leeds, UK. The move enables the Group to support the ongoing development of the Group’s brands such as BetMGM and LeoVegas, strengthening LeoVegas Group’s position in one of the industry’s most competitive markets.
This opening will mark LeoVegas Group’s second UK office, with Leeds supporting its Newcastle headquarters, which have been run by LeoVegas Group since 2018. With a strengthened presence in the UK, LeoVegas Group remains focused on creating the world’s greatest igaming experience.
The new office has undergone significant refurbishment, transforming it into one of Leeds’ most prestigious Grade A office buildings. LeoVegas Group will occupy the entire ground and lower ground floors of Tailor’s Corner, totalling 5000 sq. ft (over 400 m²). The space is currently being renovated to meet LeoVegas Group’s high standard requirements.
Gethin Evans, Managing Director UK and Ireland at LeoVegas Group, said: “We’re looking forward to moving into our new Leeds office shortly. It’s an important step towards our key goal to continue building the strength of our hero brands in the UK, BetMGM and LeoVegas, by attracting top talent. Leeds will support our main office in Newcastle, which will continue to remain the UK heart of LeoVegas Group.”
LeoVegas Group has started its recruitment plans, with several roles already live, including a Senior UK Sports Director, Senior Finance Business Partner and Legal Counsel position.
The post LeoVegas Group to Open a New Office in Leeds appeared first on European Gaming Industry News.
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