Huawei to Showcase Opportunities for Developers at Leading Games Conference, Nordic Game

Huawei, the world’s leading technology company, is returning to live events with its gaming team’s presence at Nordic Game, the expo and conference dedicated to the Nordic and Central Eastern Europe gaming industry.

The event, which takes place at the historic Slagthuset venue in Malmö, Sweden, from 17-20 May, will allow Huawei to demonstrate how the rapidly growing user base of its app store, AppGallery, delivers multiple benefits to game developers.

Huawei is inviting developers and gaming studios to meet with its team at the event. The focus of these meetings will be how AppGallery and Huawei’s growing gaming hub GameCenter can deliver a new opportunity to expand their user-base. Experts will be on hand to discuss the simple integration process and how promotions are set up to benefit both customers and developers.

Gaming has become the fastest growing and one of the most successful categories on AppGallery, with some of the world’s leading content developers in the sector now reaching the platform’s 580 million global monthly active users (45 million in Europe, +7% YoY) with new and existing gaming apps.

At Nordic Game, Huawei, which is a Platinum Sponsor of the event, will be involved in several key activities:

· Dr. Jaime Gonzalo, VP Consumer Mobile Services at Huawei will be part of the conference roster, providing a presentation on effective ways to market games on AppGallery, featuring some real success cases of popular game companies.

· Huawei will also welcome on stage Outfit7, a global game developer behind the award- winning series of Talking Tom & Friends and its much anticipated RPG Mythic Legends, to outline their experiences of working with AppGallery since joining the platform.

· At its booth (10B) Huawei’s dedicated team will provide visiting developers with insight about growth opportunities, the benefits of the Huawei Ads scheme for gaming and details on how Huawei facilitates straightforward technical integration for developers.

· Huawei is also the sponsor of the Best Nordic Game of the Year – Small Screen award category as part of the Nordic Game Awards (19 May at 18:00 CEST).

“We are very excited to be part of the Nordic Game community once again. We understand how developers, caught up in their passion for their art, can sometimes get a reality check when it proves difficult to acquire and retain gaming customers. We listened to them, and provided an easy, reasonably low effort solution which capitalises in a new untapped channel to reach a tens-of-million high value active user market,” commented Dr. Jaime Gonzalo, VP Consumer Mobile Services Europe at Huawei. “We have prepared this event with those game developers in mind and we therefore invite and welcome new and existing developer partners to talk to our experts and get a deeper understanding of how we can work together to grow their businesses.”