Altenar forms strategic partnership with Vinnare Group

Premium sportsbook made available in fast-growing Columbian market

Altenar, the leading sportsbook and iGaming software provider, has signed a deal to supply its premium sportsbook to Vinnare Group throughout the regulated Colombian market.

The newly formed partnership sees the UKGC-licensed supplier provide its market-leading sportsbook solution to the operator.

The offer boasts a range of other capabilities including a customisable back office and front-end layer, the use of widgets, and access to AI technologies via Oddin, which offers a host of Esports betting options.

Already proven as a regional heavyweight, Vinnare Group has been operating in Colombia since 2019. During this period the company has gained a valuable understanding of how the market functions furthered by an insight into specific customer demands.

The Colombian market is one of the most prominent in the Latin American region, following the legalisation of online gambling in 2016, issued by Colombia’s regulator Coljuegos, which has allowed sustained growth for the industry in the region.

As the market shifts and the demand for eSports and Virtual Sports grows, it generates the perfect opportunity for the two companies to liaise and fulfil the demand in this market.

Domenico Mazzola, Altenar’s Commercial Director, said: “We are delighted to be supplying our top tier sportsbook to Vinnare Group. This partnership creates a fantastic chance to collaborate and supply a premium product to the customer base in Colombia as the market continues to grow.”

Jean Paul Varon, Product & Marketing Director at Vinnare Group’s, added: “Altenar has an incredibly high level of knowledge, know-how, experience and, most importantly, innovation. The professionalism and expertise offered by the company is unrivalled and we are excited to see this partnership develop.”

Licensed across a total of 13 major global markets including the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.