Blueprint reinforce market-leading position with two key appointments

Blueprint Operations, part of Merkur Group UK, has appointed experienced industry personalities Neil McCartney and Iain Graham.

Blueprint Operations, which has consolidated its position as the UK industry’s leading creator of low stake, low prize Cat C and B3 gaming entertainment has added two high profile and experienced names to its Sales and Account Management team. Joining Blueprint are the former Inspired machine specialists Neil McCartney who previously worked for Barcrest and Iain Graham whose CV also includes roles in both Gala and Ladbrokes. Neil assumes the title of Head of Corporate Accounts with Iain becoming Head of Business Development. Both report to Nicola Wallbank in her new post as Director of Sales and Account Management.

Expanding on the appointments Nicola Wallbank said: “First of all I am delighted to welcome two well known, highly respected and highly knowledgeable industry personalities to the team. Blueprint has enjoyed a really positive return to business post-Covid beginning with ACOS, which was followed by our hugely successful National Roadshow and most recently our showing at EAG in March. The response to our Buy Direct Campaign which we introduced to the market in November has been phenomenal and the appointments reflect our commitment to provide the very best levels of service to all of our growing customer base across all sectors.”

She added: “This is not a case of simply increasing the headcount: it’s about adding the sector-wide knowledge, experience and insight which enables us to help our customers maximise their Blueprint machine income.”