BetGames ties up agreement to supply Avento

Innovative live dealer and betting games studio BetGames has announced its latest deal with online casino operator, Avento.

The latest agreement will see BetGames supply all its games to the operator group, including the studio’s immensely popular and enhanced lottery games, as well as its Wheel of Fortune.

The deal comes at the perfect time for Avento, with BetGames recently introducing a simplified bet slip for its Wheel of Fortune and Classic Wheel products – giving players an easier and improved gaming experience. It has also rolled-out improved features on its popular Dice Duel game.

Avento’s growth has seen it develop sufficiently to now hold multiple licences that enable it to maintain a strong foothold in key global markets, which it services via its five casino brands: Slot V, Frank Casino, Mr Bit, Aplay Casino and Drift Casino.

Once rolled-out, the integration of BetGames’ award-winning titles will significantly enhance the group’s product offering, with the deal extending across all active markets.

Commenting on the deal, BetGames’ Europe & Asia VP, John Paul Rowland said: “As a highly ambitious company, it’s always great to enhance our reach by partnering with popular operators.

“We’re delighted to have partnered with a vibrant and rapidly growing company like the Avento, allowing us to deliver our exciting games to more players.”

Avento’s Head of Partnerships added: “We’re excited to have reached an agreement with BetGames, one of the industry’s most innovative studios.

“Having its games integrated onto our casino brands, will permit us to attract a wider range of players and allow us to grow in key markets.”

After a successful 2021, the current agreement will allow BetGames to continue its triumphant business operations. Having recently rebranded, the company has basked in the success of its revamped Lotto Reloaded studio.

The enhanced Lotto Reloaded studio currently holds licences in a variety of key jurisdictions including the UKGC and MGA, whilst also satisfying regulatory requirements across variety of South African jurisdictions.