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PlayStar names former Entain branding boss as CMO
Marketing veteran Jon Bowden joins the disruptive online casino brand ahead of its debut in the New Jersey market
PlayStar, the challenger online casino brand that promises to make players the star of the show when it launches in New Jersey soon, has named branding heavyweight Jon Bowden as its new Chief Marketing Officer.
Bowden has held senior branding, marketing and advertising roles at some of the biggest names in the industry over the past 10 years. This includes Entain as well as Rank Group, Gala Coral and Ladbrokes Gala Coral.
He joins PlayStar from Entain where he was Brand Director for Gala and where he managed the P&Ls for Gala Bingo, Gala Spins and Gala Casino. Prior to that, he held the same position for the gaming giant’s Foxy brand, overseeing its resurgence following a rebrand and repositioning.
At PlayStar, Bowden will be tasked with delivering the operator’s unique brand proposition to the US market, with a focus on the player experience and exceeding their expectations.
He will also build and lead the marketing team covering brand, CRM and acquisition, and will create and deploy PlayStar’s launch strategy in the Garden State and beyond as the operator enters additional, regulated US states.
Other responsibilities include delivering further capabilities across MarTech, partnerships and initiatives as part of efforts to be highly targeted in its approach to marketing and wider acquisition and retention strategies.
Per Hellberg, CEO at PlayStar, said: “Jon is one of the most experienced marketers in the industry and his appointment as PlayStar CMO will undoubtedly prove vital in our mission to disrupt the US market.
“The US market is ferociously competitive, so as a brand we need to be heard above the noise and ensure that we engage with players from day one. Jon certainly has what it takes to help us achieve this, and I look forward to working with him as we ready for launch in New Jersey and other regulated states.”
Jon Bowden, Chief Marketing Officer at PlayStar, added: “PlayStar has something different to offer to the US market and those wanting to enjoy the fun and excitement of online casino.
“I firmly believe that with its mission statement, incredible team and powerful USPs that PlayStar is set up for success and I am truly honoured to play such an integral role in the launch of this new brand.”
Latest News
kwiff and Millwall FC strike multi-year partnership

kwiff, the super-charged sports betting service, has announced a multi-year partnership with Millwall FC.
kwiff will use its new partnership with Millwall FC to reward supporters through a range of engaging content and matchday activations.
This latest partnership follows the launch of kwiff’s innovative ‘Curfew’ tool, allowing users to customise their platform access restrictions during specific time periods across the day, strengthening their commitment to responsible gaming and giving players greater control over their access. Curfew complements kwiff’s real-time player monitoring system, which tracks behaviour to detect potential risks. kwiff’s efforts in Responsible Gaming have been recognised by GamCare, which awarded the company the ‘Safer Gambling Standard’ certification.
Last season, kwiff sponsored Millwall’s sleeve for the Emirates FA Cup Fifth Round tie against Crystal Palace in March 2025.
Garry McGibbon, Director of Spryme Limited, commented: “It’s great to enter into this partnership with Millwall FC and we’re excited to see how it progresses. The foundation of any strong partnership is the people you work with. If our experience so far is anything to go by, it’s going to be a privilege working with a proper football club with such strong traditions. We’re really looking forward to it.”
Luke Wilson, Commercial Director at The Den, added: “We’re thrilled to be continuing our relationship with kwiff, following on from their sleeve sponsorship of our FA Cup Fifth Round tie last season. Within a competitive market, they have quickly established themselves as a fast-growing and innovative brand. We’re looking forward to working with Garry and his team throughout the coming season as we continue to support the growth of their brand within the UK.”
The post kwiff and Millwall FC strike multi-year partnership appeared first on European Gaming Industry News.
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German Federal Research Minister Dorothee Bär to open gamescom 2025

Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.
gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.
The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.
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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem

Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.
Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.
In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”
Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:
“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”
With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.
The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.
Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.
The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.
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