BetGames to supply exclusive branded lottery studio for Super Group-owned Betway

Innovative live dealer and betting games studio BetGames has extended its partnership with operating giant Betway, delivering a new branded lottery studio.

Marking the third bespoke project developed and supplied for Betway, this latest studio is the first green screen variant that BetGames has created and will be based on a version of its own popular flagship lottery game Lucky 7.

Live since March 4, the brand new-user interface has enhanced the company’s product-offering, giving players the optimal lottery entertainment experience.

Betway’s repeated selection of BetGames for exclusive content highlights the supplier’s talent for producing tailored projects for a variety of different applications and demographics.

BetGames success in providing bespoke projects for Betway and other leading industry operators has seen the studio recognised with multiple industry honours, including Live Casino Supplier of the Year at the 2020 SBC Awards.

The collaboration is the latest since the two brands first began working together in 2017 and showcases how far their respective product offerings have come in that time.

Commenting on the deal, BetGames’ CEO Andreas Koeberl sees the partnership as testament to BetGames’ continued legacy of delivering on its tier-one partners’ exact needs for live dealer and lottery.

He added: “Once more we’ve delivered a state of the art, one-of-a-kind product and studio for Betway, and we’re sure that this will be even more successful than the last.”

“The fact that we’re on our third such project for them is testament to the trust they have in us to handle them effectively and supply a robust, engaging and flexible solution to their exact requirements. We look forward to working together on many more.”

Anthony Werkman, CEO of Betway, said: “We’re really excited to continue our great relationship with BetGames.

“Their games, their functionality and the technology behind them have been a real hit with our customers, so we’re very happy to be growing our partnership with them with our new state-of-the-art branded lottery studio.”

BetGames has established itself as one of the industry’s most popular live betting games suppliers, reaching recent notable agreements with the likes of Parimatch, Kaizen Gaming and Kindred.

The company’s revamped Lotto Reloaded studio holds licences in several key markets including the UKGC and MGA, while also passing regulatory requirements in a variety of South African jurisdictions.