Relax Gaming brings Blue Guru on board as Silver Bullet partner

Relax Gaming, the iGaming aggregator and supplier of unique content, has agreed a Silver Bullet partnership deal to integrate online games provider Blue Guru’s suite of titles.

Excelling in history and mythology-themed games, Blue Guru has become the latest developer to benefit from the industry’s leading distribution programme, Relax’s Silver Bullet.

The deal will provide Blue Guru with access to the aggregator’s host of tier-one operators, as well as unrivalled speed-to-market, engaging a larger audience than ever before.

The studio’s leaders have more than 20 years of experience in game development, creating everything from niche, local games for individual markets to broad international hits.

The agreement with Relax Gaming will also enable Blue Guru to develop, produce and distribute its cutting-edge content faster than ever before, as well as further diversifying the selection of quality games available to Relax’s tier one-operator partners.

Commenting on the deal, Simon Hammon, CPO at Relax, said: “Relax has quickly expanded its already-established portfolio of games and does so again with this exciting Silver Bullet partnership.

“We’re very happy to be bringing more of Blue Guru Games’ creativity and engagement in online games to the wider market and are looking forward to helping them reach the next chapter of their development.

“The deal highlights our platform’s ability to raise our partners’ profiles among top-tier operators.  We look forward to achieving our goals together for years to come.”

Andrew Braithwaite from Blue Guru Games added: “The whole team at Blue Guru is dedicated to making the storytelling in our games as fascinating and engaging as possible, ensuring gaming is more entertaining than it ever was. Given Relax’s long-standing relationship with the team and its direct contact with players, it is the ideal partner for us.

“The Silver Bullet programme is exactly what we need to help us reach the next level as a developer in the iGaming industry. We look forward to seeing what this partnership will bring.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming has celebrated more than 10 award wins throughout 2021, with more nominations already announced for the 2022 award season.

Now one of the industry’s leading aggregators, Relax provides more than 3,000 online casino games from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.