DraftKings Named Official Fantasy Sports Partner of Norwich City

DraftKings has signed an agreement with Norwich City Football Club to become its fantasy sports partner.

Last week, DraftKings announced a deal with the Championship’s West Bromwich Albion. Like last week’s deal, the agreement with Norwich City is only until the end of the current 2021/22 football season.

The club, which is currently 18th in the Premier League, will place DraftKings’ branding at its Carrow Road stadium and on its social media channels and website.

Sam Jeffery, commercial director at Norwich City, said: “We’re excited to add DraftKings to our fantastic roster of partners this season. DraftKings is a huge brand in the States and we’re delighted the business has selected Norwich City to help support its growth in the UK.

“As a club that concentrates on innovating the fan experience, we’ll be working very closely with DraftKings to learn from its successes and look forward to the content we’ll be collaborating on to enhance the fans’ viewing enjoyment.”

DraftKings’ fantasy sports offering features 15 sports categories, including the Premier League, Champions League, NBA and NFL, with cash prizes for customers whose selections perform best.