Betbazar recruits Platipus Gaming for next-gen entertainment ecosystem

Innovative slots developer set to benefit from provider’s industry-leading global reach

Betbazar, the global entertainment ecosystem that connects providers with their respective operators and platforms, has added Platipus Gaming to its portfolio as it continues to expand its next-gen offering with the addition of casino titles.

Platipus is an international development studio specialising in innovative and unique HTML5 games for the online gaming market. The supplier provides premium games to the world’s most respected and acclaimed online casino operators.

One of the key elements of Platipus` product is attention to detail in the design, as the company aims to deliver an unforgettable experience of sublime artwork complemented by absorbing animation, splendid sounds, and captivating gameplay.

Already proven as a player favourite across the continent, the deal will make Platipus Gaming’s premium content available to Betbazar’s extensive catalogue of operator partners across European, LatAm and other global markets.

The partnership follows Betbazar’s recent rebrand and product overhaul as it continues to expand its next-gen offering to serve a wide variety of tier-one operator brands.

Originally focused on sports betting, Betbazar has greatly enhanced its ecosystem in recent months to encompass casino and other next-gen gaming solutions as demand for its products by tier-one operators continues to surge.

Commenting on the deal, Stanislav Mykhailov, Sales Director at Betbazar said: “At Betbazar we pride ourselves on matching operator and supplier demand better than anyone else. We know the customer, we know the market, and we know exactly how to provide a wide range of products to entertain and engage players.

“We have an enormous number of leads created by our top business development team that we continue to grow by the day, and this will benefit Platipus Gaming hugely as they continue to grow.

“With a truly immersive gaming experience, Platipus Gaming offers some highly innovative titles and we look forward to improving our ecosystem by continuing to boost our casino portfolio to attract the next generation of player.”

Vladyslav Garanko, Chief Marketing Officer at Platipus added: “Betbazar is a company that has consistently thought outside the box in recent years, and we are delighted to be part of their entertainment ecosystem as we continue to grow in Europe and global markets.

“We work incredibly hard at developing innovative, eye-catching content and this deal will ensure a much larger audience gets to enjoy our products.”

With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading operator brands.

Unafraid to invest in companies that it sees potential in, Betbazar digs deep into their clients’ pain points, figuring out where they could be stronger and presenting a solution relevant to them based on their vast industry experience across multiple verticals.