BETER Live partners with Parimatch to offer players new live casino portfolio

BETER Live’s newly launched portfolio of live casino games are set to debut with Parimatch after the pair signed an agreement that will see the sports betting brand utilise its live dealer solution.

All four of BETER Live’s new titles will be added to the site, meaning Parimatch customers will be able to enjoy immersive casino classics like Roulette, Blackjack, Top Card and Baccarat.

In addition to this, each live studio will feature bespoke design, meaning that every live table will utilise Parimatch’s signature branding, further differentiating itself from other live casino products.

Launched to herald a new era of live casino BETER Live prioritises high-tech, entertainment-first gaming developed by live casino and TV production experts, with the new generation of player in mind.

Housed in a richly designed minimalist studio and led by experienced casino dealers, operators will benefit from localised server deployment, a full range of complementary languages and high-margin side bets.

Commenting on the partnership, Anna Vikmane, Director at BETER Live said: “We’ve worked tirelessly over the last twelve months to develop our portfolio of entertaining classic live casino games, each with their own high-tech twist.

“To see these games go live at Parimatch so soon after launching is a testament to all of our hard work. We can’t wait to see how players receive these games in the next few weeks and months as we continue to develop innovative titles for a global audience.”

Oleh Moroz, Head of Gambling Business Development at Parimatch added: “We at Parimatch are looking to lead the way when it comes to offering customers the most technologically advanced, entertaining products on the market.

“BETER Live have shown us that they’re capable of delivering an industry defining product that players will love. This is the start of an exciting journey for both of us heading into 2022.”