Compliance Updates
New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona
The mobile marketing agency WakeApp, which is a guide to the world of mobile, has received another license to promote products in the igaming and sports betting verticals from the Arizona Department of Gaming. This means that from now on, licensed clients of the company can use the services of the agency and get hundreds of thousands of new players in this state.
WakeApp is actively expanding its presence in promising countries and opening up new opportunities to promote products in their territories.
In the state of Arizona, the sports betting vertical was fully legalized only in September 2021.
According to the Arizona Department of Gaming, in the first 2 months after the legalization of betting in this state, players made more than $777 million in bets, most of which were made using mobile devices. This is almost double the previous record in Virginia, where more than $324 million in bets were made in the first 2 months after legalization.
“Right now is a great time to master this market! Structural advantages and unparalleled player enthusiasm will enable advertisers to make the most of the existing acquisition opportunity in the new region.” – CBDO Nikolay Belikov.
Already, the agency has received applications from regular advertisers for promotion in the state of Arizona and is actively preparing to launch new advertising campaigns.
Note: WakeApp is an international project and has been on the market for 7 years, it is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. Earlier in 2021, WakeApp was ranked in 5 categories in the 13th AppsFlyer Performance Index XIII. WakeApp has positioned itself amongst major international competitors such as Search Ads, Google Ads, Facebook Ads, TikTok and others, and also became the only agency represented in the ranking.
Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators
Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.
This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.
To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.
The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.
Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.
“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”
The post Altenar gains ground in Brazil with virtual sports certification appeared first on Gaming and Gambling Industry in the Americas.
The Dutch Gaming Authority (KSA) has warned 711 BV, a provider of online games of chance, for showing gambling ads on a website aimed at minors. The warning followed a report from a parent who saw an advertising banner from 711 on a website linked to homework assignments from primary schools.
By law, gambling providers are not allowed to advertise to vulnerable groups, including minors. This form of advertising is considered by the KSA to be very harmful and therefore a serious violation. Taking action against such advertising and taking extra care to protect minors and young adults will be a priority for the KSA in 2025.
The 711 advertising campaign was carried out by an external partner. This party placed banners on various websites, including sites that are (partly) aimed at minors. In a conversation with the KSA, 711 indicated that it had already discovered this itself after an internal investigation and had taken measures to prevent recurrence. The provider did not report this, but should have done so: licensees are obliged to inform the KSA of errors on their part that could pose a danger to consumers.
The KSA dealt with the violation with a warning, because 711 itself had discovered and ended the violation and taken measures to prevent recurrence.
The post Dutch Regulator Issues Warning to 711 BV appeared first on European Gaming Industry News.
The UK Gambling Commission (UKGC) has issued a warning to operators, reminding them that failure to submit regulatory returns on time may lead to penalties and further enforcement actions.
The warning follows a spate of fines against operators who have failed to submit a regulatory return in the required timeframes for each type of activity for which they hold a licence.
Since October more than ten businesses have been fined up to £750 for not correctly completing and submitting regulatory returns within the required timeframe.
John Pierce, Commission Director of Enforcement, said: “Despite early engagement and the issuing of advice notices, further failures to comply with the regulatory returns process were identified in these cases. Operators are expected to understand their reporting obligations and must ensure returns are submitted on time via our online portal.”
“Repeated breaches and persistent non-compliance is likely to result in escalating enforcement action.”
On 1 July 2024, Licence Condition 15.3.1 – General and regulatory returns of the Licence Conditions Codes of Practice was updated to require all licensees to submit regulatory returns on a quarterly basis replacing the previous annual basis.
The next quarterly returns are due by 28 April 2025 and can be submitted via the eServices digital service on the UKGC’s website.
The post UKGC Warns Operators Over Late Regulatory Returns appeared first on European Gaming Industry News.
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