Canada
Oxygen Esports Partners with Drinkswear Brand, Ice Shaker
The partnership signifies the extension of the relationship between Oxygen Esports and the Gronkowski family and sees their brand Ice Shaker become the Performance Bottle and Shaker Partner for all rosters
Ice Shaker and Oxygen Esports are thrilled to announce their new partnership where Ice Shaker will become the official Performance Bottle and Shaker Partner of Oxygen Esports, the Boston Uprising and the newly announced Boston Call of Duty League franchise. This announcement is an expansion of the partnership between Oxygen and the Gronkowski family, who announced their involvement in OXG’s latest fundraising round in December. Ice Shaker continues its move into esports as they will provide equipment and performance consulting for all OXG’s rosters.
Ice Shaker is a family-operated business created and used by the Gronkowski brothers. The five pro athletes from the National Football League and Major League Baseball who needed a bottle designed to perform well while looking fresh on their respective playing fields. The bottle is forged from kitchen grade stainless steel that will not absorb odor like plastic bottles do and features a patented twist-in agitator that breaks up powders but is silent when you shake the bottle. Ice Shaker offers a product so far above competitors that during their appearance on Shark Tank they were offered by all 5 sharks and closed a deal with Mark Cuban & Alex Rodriguez.
“Gamers need a bottle that will keep their drinks cold all day, won’t spill, won’t sweat and can mix their favorite energy drinks,” says Chris Gronkowski, Founder and CEO of Ice Shaker. “Ice Shaker is the perfect gaming bottle, and we are excited to see OXG stay hydrated with a bottle that was built for the best.”
Oxygen Esports is New England’s largest esports organization with rosters competing at the highest level across some of the most-watched titles in esports, including Call of Duty, Overwatch, Valorant, Halo, Rainbow Six: Siege, Rocket League and Apex Legends.
“We are elated to expand our partnership with the Gronkowski family and welcome Ice Shaker as a partner for all of our rosters,” said Murphy Vandervelde, Co-Founder of Oxygen. “With most of our leadership team having played collegiate and professional athletics we know how important it is to equip our athletes to perform in-game, during practice and off the stage. Ice Shaker’s proven technology will allow our gamers to stay hydrated with a cold beverage for hours. No matter how heated the competition gets, we can count on Ice Shaker to keep our teams cool.”
Not only is Ice Shaker’s technology best in class, but the bottle also features highly customizable bottle designs and slick design profiles to make sure consumers have a bottle for every occasion.
“Ice Shaker’s highly customizable design will allow us to offer our fans plenty of unique and limited-edition color ways enabling them to stay fresh and hydrated,” said Adam Morrison, Chief Operating Officer of OXG. “we are looking forward to keeping our fans on their toes with surprise drops, contests and influencer collaborations.”
Ben Clemes
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
IAGR announces program for IAGR2025 conference in Toronto

The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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