Press Releases
King Kaka joins Sportsbet.io as global ambassador
Award-winning hip hop artist, entrepreneur and philanthropist King Kaka has linked up with the world’s top crypto-led sports betting site, Sportsbet.io, as a global ambassador across East Africa and beyond.
King Kaka is one of the biggest names in African rap, lauded both for his creativity and his willingness to challenge the status quo.
Now he’s joining Sportsbet.io, part of Yolo Group, as a global ambassador, with the first campaigns including King Kaka to launch later this month. Players in East Africa and other countries in the region will gain special access to promotions and bonuses, brought to you exclusively by King Kaka and Sportsbet.io.
King Kaka, Global Ambassador for Sportsbet.io, said: “Sportsbet.io are true innovators, and that’s always something I’ll value. Throughout my career and with my music, I’ve tried to follow my own path, and I respect Sportsbet.io for doing the same. I can’t wait to get started as a global ambassador for the world’s top crypto-led sports betting site.”
Albert Climent, Head of Africa at Sportsbet.io, said: “King Kaka is an inspiration to millions, not just for his game changing music, but also his humanitarian work. He’s the perfect match for our fun, fast and fair approach to crypto gaming, and we know this is going to be a showstopping partnership.”
Sportsbet.io is the world’s top crypto-led sports betting site, offering thousands of markets and events. It is globally renowned for sponsorships of leading football clubs, including Arsenal, Southampton and São Paulo.
Press Releases
Lucky fan bags £25,000 thanks to Midnite as Mark Allen hits 147 at 2025 World Snooker Championship

One lucky snooker fan won £25,000 thanks to Midnite as Mark Allen hit a 147 at the 2025 World Championship on Friday.
Brian Nicholls, 75, from Tamworth, signed up to the Midnite Maximum for Friday’s 10am session, which is giving one supporter from each session the chance to pocket £25,000 if they witness a maximum break at the Crucible in Sheffield.
And Brian could not believe his luck when Allen hit a 147 against Chris Wakelin in their Round 2 clash.
As a result, UK bookmaker Midnite, who is the official betting and casino partner of this year’s tournament, will be giving the big cash prize to Brian.
Commenting on his huge cash windfall, Brian said: “I can’t believe it, I’m over the moon. I just want to spend the money and enjoy it.
“It just doesn’t happen, does it? It was one in a million. And to watch that, the 147, I was shaking when he got to the last few colours. Just over the moon.
“I’m going to spend the money on a cruise. I’ll have to give my son, Ian, some because it was down to him, all of this. Then just enjoy it – it’s a lovely amount of money to just have drop on your lap. I just can’t believe it.”
Speaking about Allen’s 147 maximum break, a Midnite spokesperson added: “We promised one lucky snooker fan per session £25,000 if a 147 was hit at the 2025 World Championship – and we’re delighted to play our part in Brian’s big cash prize.
”Our competition is running throughout the whole tournament, with £25,000 up for grabs each time a player hits a 147, so if you’re at the Crucible, make sure you sign up to be in with a chance to win!”
Fans at the Crucible will continue to get the chance to win £25,000 as the Midnite Maximum giveaway will continue throughout the tournament right up until the final session on May 5.
The post Lucky fan bags £25,000 thanks to Midnite as Mark Allen hits 147 at 2025 World Snooker Championship appeared first on European Gaming Industry News.
Press Releases
Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe

Big Time Gaming introducing its brand new Megapots™ – the future of jackpots! Capable of delivering truly colossal wins with every pulse-pounding spin.
Experience the glitz and the glamour from the studio known for redefining slots in their Art Deco era of 6×7 slot called Big Bucks Deluxe – where Megapots™, Megaways™, and Mega Wins Collide!
Drenched in dazzling visuals and driven by 117,649 Megaways™, Big Bucks Deluxe invites players into a world of opulence, where shimmering Coins, soaring multipliers, and colossal jackpots keep the action at a fever pitch.
With its latest groundbreaking innovation, Megapots™ where Mini, Midi and Mega Megapots™ sit above the reels and showcase random prizes that change with every spin but can only be awarded when the Hold and Spin feature triggers. This happens when you land six or more Coins in any position. This transforms each symbol into its own reel with prizes, multipliers—or Megapots™ themselves—up for grabs.
If players collect three matching Megapots™ symbols you unlock your jackpot and if every reel reveals a Coin symbol, the Hold & Spin ends with your total bonus prize doubled for the ultimate reward – a jaw-dropping crescendo to the feature.
In the Free Spins, Coins that don’t trigger Hold and Spin stay locked for one spin, turning every spin into a slow-burn suspense thriller with sky-high reward potential. Every new Coin resets your respins, and if the entire grid fills, your total prize is doubled.
But that’s not all…
Land three or more Brilliant Golden Stags to unleash 12 dazzling Free Spins with two extra spins for every triggering Scatter beyond the three. During Free Spins, every Coin ramps up your win multiplier—limitlessly!
While the Free Spins play out, the excitement soars as the win Multiplier starts at 1x and then climbs higher with every Coin that appears. If the Hold & Spin feature isn’t triggered, each Coin stays locked in place to build anticipation for the next spin.
Of course, there’s the Bonus Buy™ to buy your way into the feature and dive straight into the action by unlocking the Hold & Spin feature for 35x your bet or unleash 12 exhilarating Free Spins for 100x your bet.
With high-volatility and flexible RTP settings up to 96.26%, Big Bucks Deluxe is built to thrill both new players and high rollers alike. Available on all platforms, in 30+ languages, and designed with sleek HTML5 responsiveness, this is a slot that performs as beautifully as it looks.
Nik Robinson, CEO, at Big Time Gaming, said: “Big Bucks Deluxe puts players in the spotlight while showcasing our latest innovative mechanic, Megapots™. We are raising the curtain on a new era of jackpot gameplay — glamorous, electrifying, and undeniably BTG. This is a game that’s all about unlocking colossal wins in style, especially when the Hold & Spin feature triggers.”
“With dazzling visuals and cutting-edge mechanics, Big Bucks Deluxe puts players on the edge of their seats from the first spin to the last, providing an opulent gaming experience that very much lives up to the name of the game.”
The post Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe appeared first on European Gaming Industry News.
partnerships
Gamzix gains data-driven marketing advantage with First Look Games partnership

Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
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