Press Releases
ZITRO’S LINK KING AND LINK ME ARE NOW AVAILABLE AT 8 CASINOS OF THE EMBLEMATIC BARRIÈRE GROUP IN FRANCE
Following the great success of world slots phenomenon Link King and Link Me throughout casinos in Europe, the well-known Barrière Group was not hesitant to include Zitro’s most popular games to more of their casino venues in France. This exciting duo adored by players over the globe, have proven to be a sure bet thanks to their outstanding game features and well-rounded gaming experience.
Link King, which was previously triumphing among players at the casinos of Enghien, Deauville, Cap d’Agde, Toulouse and Blotzheim, is now succeeding at the casinos of Lille, Biarritz, and Ribeauvillé. Following the first outstanding performance of Link King, the casinos of Toulouse and Blotzheim have also added Zitro’s Link Me as an innovative proposal to their gaming offering.
Both multigames, presented on the cutting-edge Fusion cabinet, include 4 game titles with 2 Jackpot Progressives, 2 Level Bonus and the popular Bonus Link game feature. Thanks to the stunning visuals and unique surround system, these proven-performer games offer an exciting, and truly immersive player-experience on the casino floors of this distinguished group.
Fabrice Gerzé, Director of Operations at Barrière Group commented, “Our casinos have always stood out for being at the forefront of technology and innovation, providing engaging entertainment to players. We are thrilled to keep adding Zitro’s products to our game portfolio, as we know how successful they have been with our valued casino clientele in the past. Our partnership with Zitro has grown meaningfully in the recent years, as a result of the commitment and shared vision of becoming a gaming reference for casino operators and overall, the gaming industry. I also want to take this opportunity to thank the whole team at Zitro and SFM Caps Internationale, specially to Patrice Scatamaccia and Thierry Bugelli”.
Nadège Teyssedre, Sales Director of Zitro for EMEA added, “We are tremendously proud of our recent installations thoughout the different casinos of Barrière Group. For us, this is a further step in our mission to expand across Europe. Link King and Link Me are both games that have an outstanding performance in many venues across the globe, and we are confident that the casinos of this leading group are no exception. The whole team at Zitro is grateful to Barrière Group for giving us the opportunity to showcase the quality and performance of our products in their prestigious casinos, and we look forward to continuing our successful partnership”.
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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