Connect with us

Asia

Luno Join Forces with Monstax Guild to Launch Blockchain Gaming Tournament

Published

on

Reading Time: 3 minutes

 

Luno, the leading regulated digital asset exchange in Malaysia, announced its partnership with Monstax Guild as the main sponsor for the Luno Battlexie: Winter Cup 2021, a blockchain gaming tournament featuring the popular non-fungible token (NFT) game, Axie Infinity.

Luno Battlexie: Winter Cup 2021 is part of Luno’s commitment in supporting Malaysia’s growing blockchain gaming community. The rise of NFT games has revolutionized the gaming industry by highlighting the potential of play-to-earn (P2E) games in building a new digital economy and creating a new competitive esports ecosystem. Most notably, Axie Infinity has garnered two million daily active players globally where they collect, battle, and breed NFT creatures to earn Ethereum-based digital assets, which players can choose to convert to regular currency.

Aaron Tang, Country Manager of Luno Malaysia shared, “Investing and trading are no longer the only ways to profit from digital assets as consumer trends continue to evolve. In particular, NFT games have become increasingly popular among consumers interested in earning cryptocurrency through gaming. As such, it is no surprise that NFT games like Axie Infinity saw major growth over the past year and bridged the gap between the gaming and cryptocurrency worlds.”

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“Thus, we are proud to partner with Monstax Guild to support the local gaming community and help grow the blockchain gaming scene in Malaysia. Luno provides a safe and convenient platform for users to buy, store and learn about cryptocurrencies. Through our platform, we hope it will give curious Malaysian gamers the necessary tools to start their cryptocurrency journey”, added Aaron.

With the rise of blockchain gaming, Monstax Guild has established a fair community platform that empowers players with the opportunity to experience P2E games. In addition, the platform aims to build a competitive, ever-learning, growth-driven, equal and lucrative ecosystem for the blockchain gaming community.

Shas Fung, Co-founder of Monstax Guild said, “We are delighted to partner with Luno for a tournament that provides a competitive stage for a new generation of gamers in Malaysia. Our goal is to support P2E gamers by creating a conducive environment for players to thrive through scholarships and training within a strong community. As the local blockchain gaming community grows in Malaysia, we will continue to organize future tournaments and strengthen the local NFT e-sports scene.”

Build your dream team

From 1 to 15 December, players can register their participation on the tournament’s Discord channel and stand a chance to win a share of the prize pool worth up to RM30,000 in Bitcoin. Preliminary rounds will commence from 18 to 19 December, where top 8 players will be selected for the semi-finals, and top 5 players will be shortlisted for the grand finals that will be held on 26 December.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The Luno Battlexie: Winter Cup 2021 tournament is free to enter and open to all verified and active Luno users in Malaysia aged 18 years and above. The grand finals will also be streamed live on Esports Players League (ESPL) tournament platform, the official broadcast partner for the tournament.

Jeffrey Patrick, Head of Tournaments at ESPL commented, “As a leading esports tournament platform that provides immersive mobile experiences to amateur gaming communities globally, this collaboration with Luno and Monstax Guild allows ESPL to bring an exciting new generation of P2E games to our regional gamers, starting with Malaysia. Through our ESPL.GG platform and proprietary technology, we aim to bridge the gap between esports and cryptocurrency arenas. By working with the best NFT games globally, this partnership marks our entry into the GameFi metaverse, alongside up-and-coming local studios and the largest game publishers globally. We look forward to and welcome future collaboration with brands, publishers and partners who aspire to be part of this mega-growth.”

Continue Reading
Advertisement

Asia

Max Level Wins PR Mandate for Riot Games in India and South Asia

Published

on

By

Reading Time: 2 minutes
Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

Continue Reading

Asia

EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

Published

on

egt-digital’s-innovative-developments-to-captivate-visitors-at-sigma-asia-2025
Reading Time: 2 minutes

 

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.

Continue Reading

Asia

EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

Published

on

egt’s-asian-themed-products-to-make-a-splash-at-sigma-asia-2025
Reading Time: 2 minutes

 

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Continue Reading

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania