Canada
ThriveFantasy Builds on Growth Strategy Through Multi-Faceted Equity and Promotional Partnership with PokerGO
ThriveFantasy, the leading player prop daily fantasy sports and esports platform, announced today it has signed a multi-faceted deal with PokerGO, the #1 poker content platform in the world.
PokerGO provides exclusive coverage of the biggest live poker tournaments, such as the World Series of Poker, the U.S. Poker Open, and the Poker Masters. As part of the agreement, PokerGO will become a strategic investor in ThriveFantasy and provide the platform with a host of cross promotional, advertising, email marketing and other means to access the company’s large and active user base to offer prop daily games.
PokerGO joins a number of strategic investors including Cardinal Sports Capital, Inc. in helping to complete ThriveFantasy’s latest investment round of $3 million.
“We’re so excited to work with PokerGO as both a strategic investor and promotional partner, as we continue on our growth track,” says Adam Weinstein, founder and CEO of ThriveFantasy. “This partnership will extend our audience base to a new level. There is a natural connection and affinity among poker players to play daily fantasy sports and we can’t wait to engage, so that ThriveFantasy can become a go to destination for them.”
“PokerGO is pleased to become a strategic partner of ThriveFantasy,” said Mori Eskandani, President of PokerGO. “ThriveFantasy shares in the passion of offering industry-leading products to its users, and the company is an ideal fit for the PokerGO audience because its offerings are fun, engaging, and innovative. Adam and the entire ThriveFantasy team are doing great things with their product, and we look forward to showcasing ThriveFantasy on the PokerGO platform through a wide variety of promotional and marketing efforts.”
Some specific aspects of the promotional partnership will include:
- Co-branding on PokerGO events
- Advertising on NBCSN
- Unique Giveaway promotions
- Social Media engagement
- Co-branded email campaigns
