Betting.com signs strategic commercial partnership with Denver Post Media

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We are excited to announce our first strategic partnership in the U.S. with Denver Post, the leading newspaper in the Colorado state. As part of the agreement, Betting.com will create a betting hub dedicated to articles and guides about online sports betting in the Centennial State on The Denver Post’s domain. Betting.com will also provide Denver Post with latest and most up to date betting odds.

The ambition is to educate readers about betting on all major sports leagues online, how to take advantage of picks from professional handicappers and how odds are compiled, as well as the legal aspects of online gambling in the state.

“We look forward to working together with The Denver Post in Colorado as part of our launch on the U.S. market. Our customers are always at the heart of what we do, and we want them to have the best possible tools and knowledge before they bet online.” said Betting.com CEO Martin Grozev.

The comprehensive community-based betting software has obtained licenses for multiple states and chose Colorado for its launch thanks to the deal with The Denver Post.

“Our partnership with Betting.com will offer them a channel to provide thought leadership in the ever-evolving world of sports betting. We wanted to ensure that we had the right partner to engage and educate our readership as they seek out resources in this space. With Betting.com, we feel that’s exactly what we have.” said Denver Post Director of Digital Advertising Sean Stead.

Game Lounge Group acquired Betting.com in 2020 as part of its diversification strategy and commitment to expanding into the U.S. market.