partnerships
Bingo Brand Tombola Sponsors Return of Deal or No Deal on ITV
Britain’s biggest bingo brand tombola has confirmed its sponsorship of the highly anticipated return of Deal or No Deal, set to hit ITV and ITV X from 20 November 2023, every Monday to Friday at 4 pm.
To mark the sponsorship, tombola is injecting new life into the Deal or No Deal experience by introducing an exclusive game on the tombola app—The Banker’s Bonus. Priced from only 5p, it boasts one of the best Deal or No Deal scratch offerings on the market, allowing players to win top prizes of £1000 with just a £2 stake. This unique game won’t be found anywhere else, making it an exciting addition for fans and players alike.
James Board, Marketing Director at tombola, said: “We are excited to be part of the on-air resurgence of Deal or No Deal and delighted to work with Banijay to bring our player community new games. We can’t wait to see what the future holds for this new series and our partnership with ITV.”
As part of this sponsorship, tombola’s idents will seamlessly wrap around the ad breaks in the show. These idents will feature two tombola players, represented by mobile phones, engaging in lively discussions about the live happenings on the show, mirroring the vibrant community atmosphere found in tombola’s game chatrooms.
Deal Or No Deal, with its cult status from the 90s, remains the number one game show broadcast on TV in Spain, Italy, Denmark and the Netherlands. Its return to the UK screens after seven years is expected to draw an audience of 1.7 million.
Casino Club
Casino Club Online Launches Konami Gaming Real-Money Slots Across Five Argentine Provinces
Casino Club announced the launch of Konami Gaming Inc. online slots to all five Argentine provinces served by its official online platform: Casino Club Online. As the largest casino company in Argentina, Casino Club has long delivered proven Konami slots to its land-based gaming destinations. Today players can also enjoy Konami favorites like Cobra Hearts, Lion Festival Boosted Celebration, and Volcanic Rock Fire Twin Fever with convenient access by online device. These games and more are featured on Casino Club Online through Konami Gaming’s owned remote gaming server (RGS), with HTML5 delivery across smartphones, tablets, and desktop devices.
“The launch of Konami slots on Casino Club Online further propels our entertainment offering, giving players a comprehensive destination for digital real-money gaming. Whether playing online or in-person, our guests have access to Konami slots that are recognized and celebrated around the world,” said Federico Rutt, gaming manager at Casino Club Online.
Nearly a dozen Konami slots are now live on Casino Club Online, as part of the initial launch. Players in the provinces of Rio Negro, Chubut, Santa Cruz, La Pampa, and Misiones can enjoy real-money Konami slot gaming online through Casino Club’s dedicated digital casino. Additional Konami games are planned for future roll-out, including linked progressive jackpot games.
“We are excited to expand our longtime partnership with Casino Club through this successful launch to online patrons. Konami Gaming values the chance to serve Casino Club Online, and demonstrate ongoing commitment to introducing new and novel entertainment to this important online platform,” said Eduardo Aching, vice president of international gaming operations at Konami Gaming Inc.
Andreas Bardun KTO Founder and CEO
Kambi Group plc signs multi-year online sportsbook partnership with fast-growing Brazilian operator KTO Group
KTO among the most widely recognised betting and gaming brands in Brazil, strengthening Kambi’s position as the sportsbook provider of choice in Latin America
Kambi Group plc, the world’s trusted sports betting partner, has signed a multi-year agreement to power the online sportsbook of KTO Group (“KTO”), one of Brazil’s leading online betting and gaming operators. Under the terms of the agreement, KTO will replace its existing third-party sportsbook provider with Kambi’s flexible turnkey sportsbook.
Proven to deliver for operators across Latin America, Kambi’s scalable and stable sportsbook technology has a strong track record of delivering a leading product for partners in highly regulated markets. Kambi’s end-to-end sportsbook solution also includes its innovative AI-powered trading capabilities, comprehensive odds coverage of Latin America’s most popular sports and an award-winning Bet Builder with live and cash-out functionality.
Since launching in 2019, KTO has quickly established itself as a leading betting and gaming brand in Brazil through a mix of strategic marketing, influencer partnerships, brand ambassadors and local sponsorships. The operator is led by an experienced team of industry personnel with a deep understanding of the local betting market, enabling KTO to build a growing customer database and establish a strong foothold in the market.
With Brazil set to launch regulated sports betting market in early 2025, the agreement strengthens Kambi’s position as Latin America’s leading B2B sportsbook partner, building on its success in regulated markets across the region such as Argentina, Colombia, Mexico and Peru.
Werner Becher, Kambi CEO, said: “We are thrilled to announce this exciting partnership with KTO, one of the leading sports betting operators in Brazil. Both companies share a deep passion for delivering exceptional sports betting experiences and this collaboration will enable KTO to take its sportsbook offering to the next level. By leveraging Kambi’s advanced technology and expertise, KTO is well positioned to expand its foothold in Brazil as it prepares to launch what will become one of the world’s largest regulated sports betting markets.”
Andreas Bardun, KTO Founder and CEO, said: “Partnering with Kambi is a significant milestone for KTO. Kambi’s cutting-edge technology, combined with their understanding of the sports betting industry, will allow us to elevate our product offering and provide our customers with a best-in-class experience. We are excited to leverage Kambi’s product and expertise as we look to grow our brand in the Brazilian market.”
Lucky Eagle Casino & Hotel
Lucky Eagle Casino & Hotel installs Quick Custom Intelligence’s Enterprise Platform
Quick Custom Intelligence (QCI) and Lucky Eagle Casino & Hotel have announced a strategic enterprise partnership that will revolutionize the gaming and hospitality industry in the Washington market, setting the stage for a dynamic synergy between technology and hospitality.
The software deployment has been completed and training will begin soon. The state-of-the-art platform is expected to enhance operations, optimize service and ensure guests have an unparalleled experience.
JaNessa Bumgarner, CEO of Lucky Eagle Casino & Hotel, said: “We at Lucky Eagle Casino & Hotel are thrilled to embark on this transformative journey with QCI. The QCI platform is a game-changer, and we believe it will not only streamline our operations but also elevate the level of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we are confident in our ability to deliver an unparalleled gaming experience in the Washington market. This partnership aligns perfectly with our commitment to excellence and innovation.”
Andrew Cardno, CTO of QCI, said: “At QCI, we value partnerships that are built on mutual respect, shared vision, and commitment. Our collaboration with Lucky Eagle Casino & Hotel is the epitome of such a relationship. We’ve been deeply impressed by the Lucky Eagle Casino & Hotel team, their passion for excellence, and their unwavering dedication to enhancing guest experiences. I’m proud and excited about the journey ahead and confident that together, we’ll set new standards in the Washington market.”
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