Altenar
Mexico in 2024: Committed to the cause
Mexican bettors demand localization on a different scale. An American approach to sports betting means they differ from other LatAm markets that have moved to decimal or fractional odds. As the population increasingly embraces a mobile-first approach, Altenar’s Sales Manager, Diego Salas, explores why the provider is best placed to meet the unique needs of Mexican operators in the flourishing market.
What is your view of the market at the moment and what makes it so promising?
Over the past three years, Mexican operators have experienced a significant migration from predominantly land-based, brick and mortar operations to an online-focused business model. As a result, more than 70% of sports betting revenue now comes from online customers, with internet and smartphone adoption becoming more widespread across LatAm’s second largest population. The increase in mobile penetration follows the emergence of a younger, more tech-savvy demographic with a median age of 30. They are engaging in sports betting in a more social way.
In keeping with this shift online, we entered 2024 with the release of our white-label mobile app which can be customized and places the sportsbook at its core. Approved across Apple Store and Google Play, it offers accelerated time to market, robust security and options for features such as Early Payout, Bet Builder and Player Specials. The mobile and online channels appeal to a new generation of bettors that require accessible, easy to follow sportsbook products at their fingertips. The app promises an ever-increasing number of sports and competitions with a network of official data partners delivering both quality and speed of data.
How does Mexico differ from its neighbouring markets?
Mexico is a distinct market compared to other Latin American countries and stands out due to its diverse sports culture. It is well known that soccer is the most popular sport in LatAm and at least 90% of bets still come from matches. However, in Mexico, bettors’ tastes are more diverse. Football sits among basketball, baseball, and the NFL as highly popular sports.
Unlike some of its neighbours, Mexico uses an American approach to odds, instead of the European decimal and fractional odds format. Altenar anticipated this difference by offering a flexible, localized platform to cater to specific preferences of Mexican players. Its user interface for Mexican players offers an American odds format to demonstrate provide intuitive navigation.
What will 2024 look like for Altenar in Mexico?
There can be no doubt that LatAm is a major topic of discussion in the industry. The gates are set to swing open to Brazil later in the year and Mexico itself is awaiting some regulatory updates following the legalization of online betting in 2014. As a result, Altenar acknowledges the need for boots on the ground in the continent.
We have just opened a Uruguay office to ensure we can best serve our operator partners across LatAm. We know it is important to them to access people working in the same time zone, who are integrated in their communities. The office will oversee operational aspects and instil confidence in our partners that they will have a team that is more easily accessible than other competitors.
In March and April, we will be at the IV International Gaming Convention in Mexico (12 – 14 March), SAGSE Latam in Argentina (20 – 21 March) and GAT Expo in Colombia (9 – 11 April). Our priorities at these events will be fostering our partnerships in the market and ensuring we are attuned to the regulatory developments across each country. Brazil and Chile are in the process of developing regulations and we are watching those closely, adapting accordingly. We will also be showcasing our flexible platform and features at these events, including our turnkey solution, SSBT and new tools such as Betting Insights, Bet Mentor and Bet Boost. Events are an invaluable way for us to refine our strategies moving forward and we look forward to meeting people over the next month.
Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators
Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.
This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.
To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.
The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.
Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.
“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”
The post Altenar gains ground in Brazil with virtual sports certification appeared first on Gaming and Gambling Industry in the Americas.
Leading sportsbook provider opens second office in Latin America
Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.
Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.
Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.
Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.
“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”
The post Altenar boosts Brazil presence with São Paulo office appeared first on Gaming and Gambling Industry in the Americas.
Leading sportsbook technology provider expands footprint in LatAm
Altenar, a leading sports betting and iGaming software provider, has been officially approved as a technological platform provider in Peru, following the country’s newly established online gambling.
A supreme decree published in October 2023 outlined the compliance requirements for iGaming operators, and Altenar acted swiftly to secure certification. As one of the first providers to submit its application, the company successfully met all regulatory standards, reinforcing its commitment to compliance and market expansion.
With Peru now added to Altenar’s growing list of regulated markets, the company continues to solidify its reputation as a trusted and adaptable sportsbook provider worldwide.
Marina Zacharopoulou, Compliance Manager at Altenar, said: “Achieving homologation in Peru is a testament to our team’s dedication and expertise in navigating regulatory landscapes.
“This milestone positions us for further growth across LatAm, ensuring operators in the region have access to a fully certified and high-performing sportsbook solution.”
Diego Salas, Sales Manager at Altenar, added: “Despite the recent challenges the regulation has brought for operators this approval allows us to support our partners in unlocking the full potential of this exciting market.
“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across LatAm”
The post Altenar secures platform provider approval in Peru appeared first on Gaming and Gambling Industry in the Americas.
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