Sports Betting
Swifty Global Set to Enter Irish Gambling Market with Innovative Sports Betting Platform
Dear Cashmere Holding Company, also known as Swifty Global (Swifty), is set to enter the Irish gambling market under the domain name swiftysports.ie.
Swifty is a cutting-edge technology firm focused on creating ground-breaking solutions in the sports betting sector. Swifty aims to drive shareholder value through accelerated innovation and enhanced usability of the products the company develops. With licenses spanning several global jurisdictions, Swifty has successfully brought to market a revolutionary suite of offerings. This includes the company’s proprietary swipe betting sports prediction application, as well as its traditional sportsbook and casino gaming platforms.
The company started its gold-standard certification process with Gaming Laboratories International (GLI) for its B2B gaming platform back in October and this was completed and approved in Q4 last year.
Swifty can now announce its first partnership and through it will be able to offer a fully managed service package, akin to a franchise model agreement. Through this venture, it will be able to enter the Irish market, while the Irish gambling licence for this agreement has been approved.
The entry into the Irish market is anticipated no later than the end of Q1 of this year and the company expects a significant increase in profits.
The B2B platform will be offered on a franchise agreement basis and Swifty will also make the platform available as a white-label solution, with the arrangement allowing other gambling companies to procure a license to use Swifty’s platform for their own brands.
Swifty Global CEO James Gibbons said: “For the past two and a half years, Swifty has been dedicated to building its core infrastructure, laying a robust foundation for the business that will serve as the platform for its growth over the next decade. Heading into 2024, the company is encouraged by the demand for its in-house developed infrastructure. This new partnership and expansion into the Irish market is a testament to this demand. With the technological infrastructure now firmly in place, the focus of the company will shift significantly towards international growth and expansion. This renewed focus is geared towards leveraging the established infrastructure to explore new market opportunities, foster innovative partnerships, and ultimately drive the growth and profitability of the company. With a solid base in place, Swifty is well-positioned to capitalise on its investments and drive substantial business growth in the coming year.”
The company opens a new chapter
DATA.BET, the sportsbook solution supplier, strengthened its portfolio capabilities by adding sports betting.
The new sportsbook covers over 50,000 sporting events per month, featuring over 63 pre-match and 38 live sports, along with 1000+ available markets. From the most popular leagues to niche categories, the company delivers comprehensive sports coverage backed by trusted official data providers. DATA.BET’s 24/7 in-house trading team ensures over 93% market uptime, dynamic odds adjustments, and automated settlements.
Combined with Player Props, operators can deliver a broader, player-centric betting experience. Cashout functionality is also available, allowing players to settle bets early on single and multiple bets. User engagement is further increased through integrated Video Streaming of events for football, American football, tennis, and basketball as well as interactive Widgets across key sports — keeping users engaged within the platform and eliminating the need to seek information elsewhere. This seamless access to match insights, player data, and betting markets enhances the overall experience and supports higher retention, deeper engagement, and increased betting volumes.
Today, DATA.BET’s portfolio includes esports, sports, and virtual sports, providing a complete solution for betting operators. Integration is available via an upgraded SPA or through a direct Odds Feed. Depending on operator needs and market focus, each vertical can be connected individually or as a combined solution.
“With the expansion of our sports betting solution, we are entering a new phase in supporting our partners,” commented Otto Bonning, Head of Sales at DATA.BET. “This update equips operators with a complete betting solution, while ensuring continued access to DATA.BET’s trusted tools for flexibility, control, and fast content delivery.”
The post DATA.BET Rolls out Full-Service Sportsbook Solution appeared first on European Gaming Industry News.
Playtech PLC has struck an agreement to exit its Happybet online gambling and retail betting unit in Germany.
The gambling software company had closed the Austrian Happybet business in the second half of 2024 and in March of this year, said it kicked off a process to sell the remainder of the unit in Germany.
The move was in line with its aim to sharpen its focus as a “predominantly pure-play business-to-business operator”.
It has now struck a deal with NetX Betting Ltd, a subsidiary of Frankfurt-listed betting group pferdewetten.de AG.
Dusseldorf-based pferdewetten.de will have the chance to contact franchise partners of Happybet shops in Germany.
“As part of this agreement, pferdewetten.de will also assume ownership of certain associated hardware,” Playtech said.
“There will now be a transition period to allow pferdewetten.de to negotiate with the relevant franchise partners and for the relevant regulatory approvals to be sought from the competent authorities in Germany. It is intended that any remaining Happybet assets not transferred to, or assumed by, pferdewetten.de will cease operations and, where relevant, will be wound up.”
Playtech shares fell 0.8% to 319.85 pence each in London on Wednesday morning.
At the end of last month, Playtech completed the sale of Snaitech Spa to Flutter Entertainment PLC for EUR2.30 billion.
The Isle of Man-based firm said the completion of the deal allowed it to focus on its technology-led offering in high-growth business-to-business gambling markets.
The post Playtech Agrees Deal to Exit Happybet German Betting Operating appeared first on European Gaming Industry News.
Bet Builder bets are taking the global football betting world by storm, with Entain’s Global Sportsbook reporting record-breaking growth in 2024 and 2025. Thanks to major tournaments like EURO 2024 and Copa América, Bet Builder stakes more than doubled last year, and the momentum shows no signs of slowing.
In September 2024, all Entain digital brands completed the transition to an in-house built Bet Builder product. It is being improved and developed by the product and technology teams constantly to great effect with Bet Builder share of bets doubling in the first half of 2025. This Saturday’s Champions League Final between Inter Milan and PSG is on track to become the most popular club match ever for this type of bet.
“Bet Builders have quickly become one of the most influential innovations in modern sports betting. In an otherwise low-scoring sport, customers can create bets that align with their predictions for the flow or story of a game. They offer fans customisation, interactivity, and the chance to leverage niche insights in a strategic way,” said Tom Ritzema, Group Trading Director at Entain.
Highlights:
• The Argentina vs. Brazil World Cup qualifier in March was the biggest Bet Builder event of 2025 so far.
• England vs. Spain in the EURO 2024 Final remains the largest Bet Builder match ever recorded.
• Spanish football leads globally, with around 20% of all football bets now being Bet Builders, while it is also hugely popular in the Brazilian market.
• Shots on target has surged as a top market, especially in South America, alongside match result and total goals.
The trend is especially strong among recreational bettors who prefer frequent, lower-stake bets with higher returns. In Brazil, nearly 40% of all wagers on key domestic fixtures like Corinthians vs. Palmeiras were Bet Builders, as well as Brazil’s major international fixtures.
With increasing global adoption, especially in Europe and South America, Bet Builders are reshaping how fans engage with football betting, offering unprecedented personalisation and control. The next step will be to offer the bet builder product In-Play across all Entain labels.
Top Bet Builder Markets (2025):
Spain
Brazil
Canada
Belgium
Greece
Most Popular Bet Builder Selections:
Match Result
Total Goals
Player Shots on Target
Total Corners
Both Teams to Score.
The post Bet Builders Boom: Entain Reports Record Growth in Customised Football Betting appeared first on European Gaming Industry News.
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