partnerships
SSC NAPOLI SIGNS SPONSORSHIP DEAL WITH ROLLBIT
One of Italy’s most-beloved football teams, SSC Napoli has signed a two-year sponsorship deal with Rollbit, one of the cryptocasino industry’s most-trusted betting operators.
The deal will see Rollbit become SSC Napoli’s Official European Betting Partner for the 23/24 season. This partnership marks an important milestone for both brands with SSC Napoli fresh from winning their historic title last season, and the deal marking Rollbit’s first-ever sports sponsorship.
Rollbit, founded in 2020 and operated by licensed-operator Bull Gaming N.V., is best known for its cutting-edge platform that continues to be at the forefront of innovation in the crypto industry with offerings like its NFT marketplace, crypto-lottery and on-site token exchange. Rollbit believes that SSC Napoli are the perfect club to embark upon this journey with – a club with a rich tradition, and ardent global fan base who are embarking on a new era as defending champions and the driving force behind Italian football.
With the football sponsorship being inked, this fusion of gaming and sports aims to provide Napoli fans with an immersive experience that celebrates their passion for gaming and their love for football.
“We are delighted to partner with one of the most iconic teams in world football, SSC Napoli. Gli Azzuri are one of the most beloved teams globally, and the team here at Rollbit are honoured to be a part of the family,” says Sam Norman, Rollbit’s Head of Partnerships.
“We feel this is the perfect time to begin this journey together with SSC Napoli having famously just won the Scudetto, coinciding perfectly with our vision to expand and establish ourselves as the most innovative and respected crypto gaming platform. We look forward to cheering SSC Napoli on this season as they look to retain the title and push for Champions League glory!”
Tommaso Bianchini, Chief Revenue Officer at SSC Napoli said: “We are delighted to welcome Rollbit in the SSC Napoli family. Rollbit is an ambitious stakeholder in the world of online sports betting, we share their ambition to perform at the top level and we are both highly committed to provide our fans with ever more innovative experiences. This partnership fits perfectly with the club’s desire to establish itself as a leading brand internationally and further demonstrates the club’s constant quest to partner with such cutting-edge brands as Rollbit.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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