BetWright announces sponsorship with Sky Sports Racing

BetWright has announced a new sponsorship partnership with Sky Sports Racing, further strengthening the brand’s presence within horse racing and expanding its reach across one of the sport’s most widely viewed broadcast platforms.

Through the partnership, BetWright sponsor idents will feature within Sky Sports Racing’s live UK racing coverage, aligning the brand with one of the UK and Ireland’s leading horse racing broadcasters.

The agreement marks another step in BetWright’s continued expansion across major sports media partnerships as the company looks to connect with racing fans through premium coverage of the sport.

Sky Sports Racing broadcasts live racing from leading racecourses across the UK France, the US and other major international racing jurisdictions, delivering daily coverage, expert analysis, previews and reviews to a dedicated audience of racing enthusiasts.

Partnership Statement

Chris Dilley, Sales Director of Sky Sports Racing added: “It’s fantastic to welcome BetWright as a sponsor partner to Sky Sports Racing. We look forward to working with the team and growing the profile of the brand as we continue to deliver top class coverage and engagement with a loyal and passionate betting audience.”

BetWright’s Vision

David Matthews, CEO of BetWright, said: “Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a natural fit for BetWright. Their coverage brings the sport to life for fans every day, and we’re excited to align our brand with a broadcaster that shares our passion for racing. As we continue to grow, partnerships like this help us move in the Wright direction, connecting BetWright with racing audiences across the UK and Ireland.”

The partnership further strengthens BetWright’s growing presence across the UK sports landscape following a series of recent sponsorship agreements. The UK-licensed online betting and gaming platform launched in December 2024 and has quickly established itself as one of the fastest-growing betting brands in the market.