New Jersey
PlayStar introduces its newly formed Advisory Board

PlayStar, one of the top 10 online casinos in New Jersey, has announced the creation of a new Advisory Board. The board will support the company’s efforts to sustain its growth in The Garden State while exploring further expansion opportunities.
Comprised of John Finamore, Jai Maw, Carl Sottosanti, Alison Digges, Richard J. St. Jean and Terrence Gray – six luminaries from within the iGaming and investor communities– the Advisory Board will look to pool its wealth of combined knowledge to build on PlayStar’s success and take the brand to even greater heights.
John Finamore is a former Penn National Gaming and Station Casinos Executive with over 40 years of experience in hospitality and casino gaming. Throughout his career, he has been responsible for more than $3bn in annual revenues, 15 distinct properties and 8,000+ employees.
Jai Maw is the Co-founder and President of Betting Hero – one of the industry’s leading customer acquisition and retention companies. Since 2018, the business has attracted more than 600,000 new customers for leading operators across North America and is trusted as a voice-of-customer expert. Maw has been recognized by Global Gaming Business and Gaming Intelligence respectively as a 40 Under 40 and Hot 50 recipient.
Alison Digges has held significant roles in the online gaming industry at the C-suite level, most recently as the Managing Director of UK & Ireland at Entain PLC, where she was also a member of the Digital Board. Before that, she worked at IGT as Vice President of Europe, overseeing the P&L for their high-growth gaming and lottery business. Over the past four years, she has served as an advisory board member for several start-ups and also been a board member for The Restaurant Group during its time as a publicly listed company, up until its acquisition by Apollo Global.
Carl Sottosanti started his legal career at a large Philadelphia law firm. Following several corporate positions, he joined Penn National Gaming in 2003, where he specialized in M&A, corporate governance, commercial transactions, and compliance, last serving as EVP and General Counsel. He has been retired since 2021and has provided advisory services to various gaming and technology companies, as well as companies looking to enter the industry.
Richard J. St. Jean brings over 35 years of experience in the gaming and hospitality industry. Most recently serving as COO of Morongo Casino Resort & Spa, he has held senior executive roles at prominent companies such as Caesars Palace, Station Casino, and Penn Gaming. Richard is also the founder of Coastal Gaming, LLC.
Terrence Gray is a global investment management executive with over 30 years of experience leading strategy and driving growth for premier financial institutions, including Lazard, Global Thematic Partners, Deutsche Asset Management, Southern Bridge Capital, and Scudder Investments. Throughout his career, he has successfully raised over $5 billion across private and public markets.
Peter Ekmark, Chief Executive Officer at PlayStar, said: “At PlayStar, we’re incredibly proud of the significant strides our brand has made in the New Jersey market. Breaking into the state’s top 10 in 2024 is a true testament to how far we’ve come.
“That said, we’re not content to rest on our success – our goal is to continue building on this momentum and become a leading force in the industry, not only in New Jersey but across North America. The creation of our Advisory Board will help us achieve this by leveraging the collective expertise of five highly talented individuals from the casino and hospitality sectors.”
The post PlayStar introduces its newly formed Advisory Board appeared first on Gaming and Gambling Industry in the Americas.
betParx
First EveryMatrix US content aggregation deal live with betPARX

SlotMatrix, the industry’s largest content platform, is live in New Jersey with its first US games aggregation deal with the betPARX brand.
BetPARX is now able to offer its customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content including Evolution Gaming’s ‘One Stop Shop’ portfolio from studios such as NetEnt, Red Tiger, NoLimit City and Big Time Gaming.
EveryMatrix is the first supplier to integrate and launch Evolution’s One Stop Shop range of games in the US – another significant milestone for the industry’s fastest growing technology and games provider.
BetPARX’s aggregated content is further enhanced with EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.
SlotMatrix will become the US operator’s leading iGaming content aggregator and expand its reach to a further two states, Pennsylvania and Michigan, in the first quarter of this year.
SlotMatrix is the iGaming industry’s largest casino aggregator with more than 300 studio partners and 33,000 games.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America.
“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”
John Dixon, COO, betPARX, said: “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”
The post First EveryMatrix US content aggregation deal live with betPARX appeared first on Gaming and Gambling Industry in the Americas.
Anna Mackney Head of Region US at Play’n GO
Play’n GO announces US network release of Buildin’ Bucks

Hit title now available to players in Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut
Play’n GO, the world’s leading casino entertainment provider, has today announced the US network release of its hit title Buildin’ Bucks.
Buildin’ Bucks was released across Play’n GO’s other markets to great fanfare in September of this year, and has now been licensed for release in five US states, finally giving American players access to the Leprechaun-themed 5-reel video slot game, across a variety of licensed US operators.
Play’n GO has enjoyed a blockbuster 2024 in the United States, where it is now licensed in five US states, and has secured multiple operator partnerships across the country.
Anna Mackney, Head of Region US at Play’n GO, commented “We’ve been excited about the prospect of releasing Buildin’ Bucks in the US since its conception. This game has all the hallmarks to appeal to US players, and we’re looking forward to having it join the likes of Piggy Blitz, Colt Lightning Firestorm, and Reactoonz as one of our flagbearers in the US market. Play’n GO has had an exceptional year of operations in the United States in 2024, and this network release will give us a strong finish to the year. We’re already very optimistic about 2025 as we continue to seek growth opportunities across the region.”
Boyd Interactive
Play’n GO announces partnership with US operator Stardust Casino

Play’n GO content now live with Boyd Interactive-owned brand Stardust in New Jersey and Pennsylvania
Play’n GO, the world’s leading casino entertainment provider, has today announced a new US operator partnership with leading brand Stardust Casino.
Stardust Casino, owned by Boyd Interactive, will now host Play’n GO content in New Jersey and Pennsylvania, meaning Stardust Casino players in these states will now have access to classic Play’n GO titles such as Piggy Blitz, Fire Joker, and Colt Lightning.
Play’n GO entered New Jersey in September 2022, and entered Pennsylvania earlier this year, making a total of five states where it is licensed as a games provider.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented, “It’s great to join forces with Stardust Casino in New Jersey and Pennsylvania, two of our most important markets globally, not just in the US. The Stardust Casino brand goes back decades in the gaming landscape of the United States, and the introduction of our games to their platform is an exciting prospect for both businesses.
“Play’n GO is the world’s leading casino entertainment provider. We set the industry standard for game content and innovation. This partnership is another significant milestone on our journey in the US, and our focus now turns to unlocking the full potential of this partnership for both Play’n GO and Stardust Casino.”
Alexander Angelo, CRM Director, Stardust Casino, added “We’re equally enthusiastic to welcome Play’n GO to the Stardust Casino family, and we’re excited to introduce our players in Pennsylvania and New Jersey to some classic Play’n GO games. We’re determined to offer our players the best online casino gaming experience possible, so adding Play’n GO’s games to our portfolio of over 200 online games was a no-brainer. We’re looking forward to many years of success together.”
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