Aquisitions/Mergers
NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group
NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.
With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.
“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.
“The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.
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Aquisitions/Mergers
StarLadder Becomes Part of NODWIN Gaming, Enhancing its AAA Esports Event Portfolio

NODWIN Gaming, a leading company in new-age youth entertainment, gaming, and esports and a material subsidiary of Nazara Technologies Limited (BSE: NAZARA), announces the full acquisition of StarLadder, a driving force in the global esports ecosystem. This acquisition will unite StarLadder’s capability of producing AAA events with NODWIN Gaming’s bold vision to redefine live entertainment for the youth. StarLadder will maintain its identity and the founder Roman Romantsov will continue to run the business while becoming a shareholder of NODWIN Gaming.
A Strategic Move to Accelerate Growth and Innovation
The acquisition comes at a time when NODWIN Gaming is expanding its footprint globally through its recent strategic moves of acquiring Comic Con India, influencer and MCN business Trinity Gaming, the agency business of AFK Gaming, the global esports and gaming marketing agency Freaks 4U Gaming based in Germany, West Asia and Turkey-focused marketing and esports agency Ninja Global, and Singapore-based live events firm Branded. The acquisition of StarLadder marks a significant step in NODWIN’s strategy to enhance AAA content and event offerings on a global level, catering to both emerging and developed markets, while creating synergies between the companies.
What This Means for the Industry and Community
For StarLadder’s existing partners, this acquisition unlocks exciting new opportunities to expand their reach and connect with diverse communities worldwide. With access to NODWIN’s extensive network, StarLadder will be able to enter new markets, forge new strategic partnerships and strengthen its global presence.
Fans of the brand can look forward to an even bigger and bolder future, with new grand events on the horizon set to shake up the industry.
While the company will continue to operate with its core identity and creative spirit intact, Roman Romantsov will remain at the helm, ensuring continuity and authenticity in its vision. By joining NODWIN Gaming’s extensive network of industry-leading companies and experts, they will gain access to new resources, and new creative and distribution channels. This synergy will not only amplify overall impact but also create fresh collaborations and innovative content experiences for fans.
Akshat Rathee, Co-Founder of NODWIN Gaming, commented: “StarLadder and Roman are the superstars behind the Creme de la Creme events that esports fans have loved to see. Roman is considered one of the pioneers of esports event production with his deep insight in stage design, creative broadcast solutions and entrepreneurial energy. I have been a fan of his work for the longest time and cherish the opportunity to work and build NODWIN with one of my heroes. We have a vision of elevating and creating incredible community experiences, including more CS:GO tournaments for our amazing fans and partners and look forward to taking them to more emerging markets. We are so proud to welcome such an amazing brand and founder into the NODWIN Gaming family.”
The StarLadder team, led by Roman Romantsov, brings over two decades of expertise in esports event management, having organized some of the industry’s most prestigious tournaments. Their portfolio includes iconic events such as CS:GO and Dota 2 Majors, the PUBG Europe League, and long-running series like StarSeries – spanning 18 seasons for CS 1.6 and CS:GO, and 17 seasons for Dota 2. In addition to their own flagship events, they have successfully delivered white-label projects for major publishers, including Valve, Tencent, Krafton, Blizzard, Riot Games, Supercell, Com2us, Moonton, Smilegate, and many more.
Roman Romantsov, Founder of StarLadder, stated: “We live in an era of globalization, where the synergy of resources, expertise, and potential drives success and paves the way for future growth. We are thrilled to have found partners and like-minded individuals who share our vision and ambition. Together with NODWIN Gaming, StarLadder is committed to creating extraordinary experiences for fans, delivering unforgettable events across multiple games and regions. Stay tuned for what’s to come!”
The deal is valued at an initial consideration of USD 5.5 million (INR 46.75 crores) with a second part of the consideration payable on meeting the earn-out targets.
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Aquisitions/Mergers
NODWIN Gaming Acquires AFK Gaming

NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports and a material subsidiary of Nazara Technologies Limited (BSE: NAZARA), today announced the acquisition of AFK Gaming Pvt. Ltd., a leading gaming and esports media company subject to closing formalities. With this, AFK Gaming will become a fully owned subsidiary of NODWIN Gaming.
This acquisition strengthens NODWIN Gaming’s esports related content production & distribution, and marketing & PR services capabilities. These capabilities will enhance NODWIN Gaming’s offerings to brands and publishers, making it a strong one-stop-shop for all esports & gaming related marketing activities and thereby increasing the share of wallet of marketing budgets for NODWIN Gaming.
The acquisition of 93% of the share capital of AFK Gaming will be a combination of cash and stock swap of NODWIN Gaming shares for a total consideration of INR 7.6 Crores. NODWIN already owned the balance 7% of AFK previously. As part of this transaction, the founders will become shareholders of NODWIN Gaming and be integrated into different verticals in the NODWIN Gaming ecosystem. In 2017, NODWIN Gaming led AFK Gaming’s first round of investment as a strategic investor, helping the founders turn their hobby into a business. This acquisition completes the lifecycle of NODWIN’s strategic investment into the company, making AFK a 100% subsidiary on close.
Founded in 2012 by Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, AFK Gaming has been at the forefront of the Indian gaming and esports media industry for over a decade. Apart from providing the latest updates from the industry through its website and its specially curated gaming business newsletter Pixel P&L, its agency vertical, Max Level, offers bespoke marketing services to teams, tournament organizers, game publishers and brands looking to connect with gaming and esports audiences. This includes campaign management, IP building, content production, video editing, consultancy, social media marketing, influencer programs and public relations & communications as well. Its clientele includes brands like ASUS ROG, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, Jio Games, TVS and more. Max Level has worked closely with NODWIN Gaming for a majority of its IPs and white-labelsolutions.
Nishant will join the founders’ office to work on strategic initiatives across the NODWIN Group, while building out Pixel P&L as a media product within the company. Rakesh will be a part of the larger NODWIN team, focusing on augmenting the company’s ability to build tech led products and Siddharth will continue to head Max Level, focusing on high quality, cost efficient, marketing and PR services.
This acquisition further bolsters NODWIN Gaming’s services portfolio in the gaming and esports ecosystem.
Akshat Rathee, Co-Founder of NODWIN Gaming, commented: “I have known Nishant, Sid and Rakesh since the inception of AFK Gaming. We all started out at the same time, while the esports industry in India was just beginning to pick up. We have built respect for each other over time by butting heads, competing, collaborating and supporting each other when there was little hope. I have learnt to admire their ability to persevere, pivot and be true to the fan. This focus is to be treasured. Once you have that respect and understanding of our strengths and weaknesses, working together is a natural causality. As we come together as one group, I welcome them as shareholders of NODWIN Gaming and as leaders in our group. I look forward to the many missions we will pick up and go on together.”
Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, Co-Founders of AFK Gaming, stated: “Joining the NODWIN group feels like a homecoming for us. When esports was barely a coined term, Akshat and us agreed to work to grow the market rather than compete in an industry that had yet to prove itself. This led to a long and trust-imbued relationship where Akshat watched over us as a friend, investor, mentor and board member. Now that the industry has matured a bit, our existing synergies with NODWIN allow us to hit the ground running and we’re confident in our ability to unlock the next level of growth for the group!”
The acquisition comes at a time when NODWIN Gaming continues to grow in India and emerging markets worldwide. This deal complements NODWIN Gaming’s recent strategic moves, including the acquisition of Trinity Gaming India, Comic Con in India, German esports and gaming marketing agency Freaks 4U Gaming, West Asia and Turkey-focused marketing agency Publishme, Singapore-based live events firm Branded, and Turkish esports and gaming company Ninja Global.
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Aquisitions/Mergers
PolarLotto Acquires Competitor and Strengthens Market Position

Polar Group Technologies (PolarLotto), one of Sweden’s leading lottery betting companies, is pleased to announce the acquisition of one of its main competitors, lottoexperten.se, through the purchase of all shares in More Tech Group Ltd.
This deal is a strategic step to further strengthen our position in the Swedish market and enhance the experience for our customers.
With this purchase, we continue our growth journey and reinforce our commitment to oFering attractive and exciting lottery betting products. The two companies combined have over 85,000 registered customers, and we look forward to welcoming all the new customers that now will join us into the PolarLotto group.
“This acquisition is an important step in our development and continued growth,” says Daniel Bessmert, CEO of Polar Group Technologies AB.
“We are proud to combine the best of both companies to create even more value for our customers and partners.”
The post PolarLotto Acquires Competitor and Strengthens Market Position appeared first on European Gaming Industry News.
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