Among the Select Few European Operators Listed on Oracle’s Global Tech Map

Meridianbet, the sports betting and iGaming division of Golden Matrix Group (NASDAQ: GMGI) has been featured on Oracle’s Global Reference Page—a dedicated platform showcasing the most advanced, high-impact projects implemented with Oracle technology, a global leader in enterprise tech powering the world’s top businesses.

This makes Meridianbet the first and only betting company from Southeast Europe to receive this recognition for its AI-driven approach to customer engagement, automation, and scalable marketing solutions. Oracle’s Global Reference Page serves as a benchmark for enterprise success stories, listing only the most innovative and effective deployments of Oracle’s elite technology worldwide.

Advertisement

The complete story is available at: oracle.com/customers/meridianbet/

Oracle Puts Meridianbet on the Global Stage of AI-Driven Gaming

Oracle’s Global Reference Page is a curated selection of the best client projects worldwide, highlighting innovation, scalability, and real-world impact. Meridianbet’s inclusion places it alongside major global enterprises leveraging AI to optimize business operations.

This recognition underscores Meridianbet’s leadership in AI-powered marketing, automation, and player engagement—setting a new benchmark for sports betting and iGaming operators worldwide.

Meridianbet Player Engagement Systems: Scalable, Precise and Real-Time

Advertisement

Meridianbet turned to Oracle tools to create a fully integrated real-time marketing and player engagement systems. This setup allows for instant customer segmentation, AI-driven personalization, and automated customer re-engagement campaigns. By analyzing player activity and response patterns, Meridianbet’s system identifies optimal moments to engage users, significantly improving retention and marketing efficiency.

Instead of mass promotions, Meridianbet’s AI model adapts in real time, sending highly targeted offers to players based on their habits and preferences, maximizing impact while controlling costs.

Precision-Driven Growth Through AI and Automation

Oracle’s tools have enabled Meridianbet to streamline marketing, optimize automation, and improve predictive analytics, making customer retention more efficient than ever. By segmenting players based on key behavioral indicators—such as last login, wagering patterns, and deposit history—the system automatically deploys personalized incentives at the right time.

The data-driven approach has improved customer lifecycle value, lowered acquisition costs, and increased engagement efficiency while ensuring strict compliance with industry regulations.

Advertisement

B2B and B2C Expansion: Strengthening Market Leadership

Meridianbet’s AI-powered engagement model doesn’t just enhance its direct-to-consumer business—it also reinforces its B2B partnerships. The company provides scalable, technology-driven solutions for operators seeking AI-backed marketing automation and real-time engagement tools.

Being featured on Oracle’s Global Reference Page further validates Meridianbet’s standing as a technology-first company in the gaming sector, making it a high-value partner for operators looking to enhance engagement through enterprise-grade AI.

A Tech-First Operator in the 5% Club, Also Licensed in Brazil

Meridianbet has built and owned its technology from day one, a distinction shared by only 5% of gaming companies. This full control ensures faster innovation, seamless AI integration, and long-term cost efficiency. The company recently secured a Brazilian operating license, passing one of the industry’s toughest and longest tech certification processes. The company’s AI-driven customer acquisition and retention tool are a core part of its long-term strategy to keep operational costs in check while scaling efficiently.

Advertisement

Game Nation, the UK’s third largest high street gaming machine operator has strengthened its leadership team with the appointment of experienced industry executive Eric Howell to the post of Compliance and Audit Director alongside Sharon Lewis who joins as Marketing Development Manager.

Mark Jepp, who was named Game Nation CEO in September 2024, believes the two new appointments will add both experience and creativity to the business. He stated: “Eric Howell began his gaming industry career with Coral Social Clubs in 1989 and has gained hands-on experience working across the Bingo, Casino and Licensed Betting Office sectors.

“His most recent post was with Mecca where he was instrumental in the revitalisation of the brand’s slots operation. With a commitment to the delivery of ethical, customer-focussed entertainment he brings huge credibility to the Game Nation business.”

Advertisement

He added: “Sharon has over a decade of experience working in the sector and is someone who really understands machine players. Her creativity and passion for the business will be key in helping Game Nation to achieve its full potential on the high street.”

“Every business that I have been involved with has been built around a strong team ethic and bringing the right personalities and skill-sets to the mix are essential.”

Atlaslive, a global leader in iGaming solutions, has been shortlisted for the prestigious “Best Sports Provider 2025” award at the SiGMA Eurasia Awards 2025. This nomination recognizes Atlaslive’s commitment to innovation, technological excellence, and delivering top-tier sportsbook solutions that redefine the industry.

The AIBC Eurasia Awards celebrate pioneering projects and game-changing ideas that shape the future of iGaming. Being named a finalist is a testament to Atlaslive’s continuous drive to push the boundaries of what’s possible in the sports betting sector.

Advertisement

Atlaslive’s exclusive, in-house-developed Sportsbook is a standout in the industry, designed to offer a seamless and highly customizable experience for operators. Built on a foundation of scalability, flexibility, and cutting-edge live technology, the solution enables rapid growth and market adaptability. Key features include:

• Seamless API integration for effortless platform connectivity
• Advanced customization to meet operator-specific needs
• A powerful bonus engine to drive player engagement
• Real-time data analytics for strategic decision-making
• State-of-the-art risk management ensuring optimized margins
• Innovative Bet Builder feature for enhanced user interaction

With these capabilities, Atlaslive empowers operators to stay ahead in an evolving global market, driving engagement, boosting retention, and maximizing growth opportunities.

Lidiia Vakulenko, COO of Atlaslive, expressed her excitement about the recognition: “Being shortlisted for ‘Best Sports Provider 2025’ validates the hard work and dedication of our team in developing one of the most advanced sportsbook solutions in the industry. Our innovation, unique features, and technical excellence continue to set us apart, and we remain committed to pushing the boundaries of what’s possible in sports betting technology.”

Atlaslive continues to innovate, offering operators unparalleled technology and seamless integration to enhance their business success. This recognition by SiGMA Eurasia underscores the company’s mission to revolutionize the iGaming industry with state-of-the-art sportsbook solutions.

About Atlaslive

Advertisement

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.