Press Releases
SOFTSWISS Shares 84 Must-Promo Sporting Events 2025

SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, publishes the Sports Betting Events Calendar for 2025. This year, the free-to-download file contains 84 major sporting events, aiming to boost operators’ promotional strategies.
The sports betting industry continues to expand at an impressive pace. According to Statista, its global revenue in 2024 reached EUR 45.43 billion, reflecting a 6% increase from the previous year, while the ARPU (Average Revenue Per User) climbed from EUR 320 in 2023 to EUR 330 in 2024. This upward trajectory is mirrored by a surge in betting activity across platforms, with mobile betting growing by 210% and desktop betting increasing by 194%.
Several sports categories saw significant growth in betting volumes in 2024:
- Football – 21%
- Tennis – 136%
- American Football – 650%
- Basketball – 115%
- Table Tennis – 640%
These figures underline the importance of leveraging major sporting events to drive player engagement and optimise revenue. In the list of must-promo activities, SOFTSWISS experts included 24 different sports because the diversity in offering leads to stability in sportsbook operation.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “By using a personalised approach, flexible bonuses, and process automation, operators can not only enhance player engagement but also significantly reduce operational costs. This strategy will be the key to success in the upcoming year and help differentiate operators in the competitive market.”
According to SOFTSWISS experts, operators should focus on several key strategies to enhance player engagement and streamline operations to ensure sportsbook success in 2025. Seasonal bonuses and personalised promotions tailored to major events can captivate players and boost activity.
Alexander Kamenetskyi adds: “For example, offering free bets on users’ favourite sports or creating combo bonuses that cover multiple events, such as the Champions League and French Open finals, can drive sustained interest. Additionally, esports presents a growing opportunity, allowing operators to engage younger, tech-savvy audiences through live streams, real-time betting options, and dedicated campaigns.”
A mobile-first approach is essential, as over 90% of sportsbook revenue now comes from mobile users. Ensuring apps and platforms are optimised for seamless, on-the-go gameplay is crucial to retaining players. Automation also plays a vital role in improving efficiency and reducing operational costs. By automating audience segmentation, bonus distribution, and promotional campaigns, operators can save time and deliver a more tailored player experience.
The SOFTSWISS Sportsbook team will be sharing more strategies and insights during the ICE Barcelona 2025 at Stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Shares 84 Must-Promo Sporting Events 2025 appeared first on European Gaming Industry News.
Press Releases
Meridianbet (GMGI) Listed on Oracle’s Global Tech Reference Page

Among the Select Few European Operators Listed on Oracle’s Global Tech Map
Meridianbet, the sports betting and iGaming division of Golden Matrix Group (NASDAQ: GMGI) has been featured on Oracle’s Global Reference Page—a dedicated platform showcasing the most advanced, high-impact projects implemented with Oracle technology, a global leader in enterprise tech powering the world’s top businesses.
This makes Meridianbet the first and only betting company from Southeast Europe to receive this recognition for its AI-driven approach to customer engagement, automation, and scalable marketing solutions. Oracle’s Global Reference Page serves as a benchmark for enterprise success stories, listing only the most innovative and effective deployments of Oracle’s elite technology worldwide.
The complete story is available at: oracle.com/customers/meridianbet/
Oracle Puts Meridianbet on the Global Stage of AI-Driven Gaming
Oracle’s Global Reference Page is a curated selection of the best client projects worldwide, highlighting innovation, scalability, and real-world impact. Meridianbet’s inclusion places it alongside major global enterprises leveraging AI to optimize business operations.
This recognition underscores Meridianbet’s leadership in AI-powered marketing, automation, and player engagement—setting a new benchmark for sports betting and iGaming operators worldwide.
Meridianbet Player Engagement Systems: Scalable, Precise and Real-Time
Meridianbet turned to Oracle tools to create a fully integrated real-time marketing and player engagement systems. This setup allows for instant customer segmentation, AI-driven personalization, and automated customer re-engagement campaigns. By analyzing player activity and response patterns, Meridianbet’s system identifies optimal moments to engage users, significantly improving retention and marketing efficiency.
Instead of mass promotions, Meridianbet’s AI model adapts in real time, sending highly targeted offers to players based on their habits and preferences, maximizing impact while controlling costs.
Precision-Driven Growth Through AI and Automation
Oracle’s tools have enabled Meridianbet to streamline marketing, optimize automation, and improve predictive analytics, making customer retention more efficient than ever. By segmenting players based on key behavioral indicators—such as last login, wagering patterns, and deposit history—the system automatically deploys personalized incentives at the right time.
The data-driven approach has improved customer lifecycle value, lowered acquisition costs, and increased engagement efficiency while ensuring strict compliance with industry regulations.
B2B and B2C Expansion: Strengthening Market Leadership
Meridianbet’s AI-powered engagement model doesn’t just enhance its direct-to-consumer business—it also reinforces its B2B partnerships. The company provides scalable, technology-driven solutions for operators seeking AI-backed marketing automation and real-time engagement tools.
Being featured on Oracle’s Global Reference Page further validates Meridianbet’s standing as a technology-first company in the gaming sector, making it a high-value partner for operators looking to enhance engagement through enterprise-grade AI.
A Tech-First Operator in the 5% Club, Also Licensed in Brazil
Meridianbet has built and owned its technology from day one, a distinction shared by only 5% of gaming companies. This full control ensures faster innovation, seamless AI integration, and long-term cost efficiency. The company recently secured a Brazilian operating license, passing one of the industry’s toughest and longest tech certification processes. The company’s AI-driven customer acquisition and retention tool are a core part of its long-term strategy to keep operational costs in check while scaling efficiently.
The post Meridianbet (GMGI) Listed on Oracle’s Global Tech Reference Page appeared first on European Gaming Industry News.
Press Releases
Game Nation add to team with Compliance and Marketing appointments

Game Nation, the UK’s third largest high street gaming machine operator has strengthened its leadership team with the appointment of experienced industry executive Eric Howell to the post of Compliance and Audit Director alongside Sharon Lewis who joins as Marketing Development Manager.
Mark Jepp, who was named Game Nation CEO in September 2024, believes the two new appointments will add both experience and creativity to the business. He stated: “Eric Howell began his gaming industry career with Coral Social Clubs in 1989 and has gained hands-on experience working across the Bingo, Casino and Licensed Betting Office sectors.
“His most recent post was with Mecca where he was instrumental in the revitalisation of the brand’s slots operation. With a commitment to the delivery of ethical, customer-focussed entertainment he brings huge credibility to the Game Nation business.”
He added: “Sharon has over a decade of experience working in the sector and is someone who really understands machine players. Her creativity and passion for the business will be key in helping Game Nation to achieve its full potential on the high street.”
“Every business that I have been involved with has been built around a strong team ethic and bringing the right personalities and skill-sets to the mix are essential.”
The post Game Nation add to team with Compliance and Marketing appointments appeared first on European Gaming Industry News.
EurAsia
Atlaslive Shortlisted for “Best Sports Provider 2025” at SiGMA Eurasia Awards

Atlaslive, a global leader in iGaming solutions, has been shortlisted for the prestigious “Best Sports Provider 2025” award at the SiGMA Eurasia Awards 2025. This nomination recognizes Atlaslive’s commitment to innovation, technological excellence, and delivering top-tier sportsbook solutions that redefine the industry.
The AIBC Eurasia Awards celebrate pioneering projects and game-changing ideas that shape the future of iGaming. Being named a finalist is a testament to Atlaslive’s continuous drive to push the boundaries of what’s possible in the sports betting sector.
Atlaslive’s exclusive, in-house-developed Sportsbook is a standout in the industry, designed to offer a seamless and highly customizable experience for operators. Built on a foundation of scalability, flexibility, and cutting-edge live technology, the solution enables rapid growth and market adaptability. Key features include:
- Seamless API integration for effortless platform connectivity
- Advanced customization to meet operator-specific needs
- A powerful bonus engine to drive player engagement
- Real-time data analytics for strategic decision-making
- State-of-the-art risk management ensuring optimized margins
- Innovative Bet Builder feature for enhanced user interaction
With these capabilities, Atlaslive empowers operators to stay ahead in an evolving global market, driving engagement, boosting retention, and maximizing growth opportunities.
Lidiia Vakulenko, COO of Atlaslive, expressed her excitement about the recognition: “Being shortlisted for ‘Best Sports Provider 2025’ validates the hard work and dedication of our team in developing one of the most advanced sportsbook solutions in the industry. Our innovation, unique features, and technical excellence continue to set us apart, and we remain committed to pushing the boundaries of what’s possible in sports betting technology.”
Atlaslive continues to innovate, offering operators unparalleled technology and seamless integration to enhance their business success. This recognition by SiGMA Eurasia underscores the company’s mission to revolutionize the iGaming industry with state-of-the-art sportsbook solutions.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Shortlisted for “Best Sports Provider 2025” at SiGMA Eurasia Awards appeared first on European Gaming Industry News.
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