Africa
Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa.
As part of the deal Soft2Bet will power Waddibet, Channels Media Group’s online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy through its market-leading ‘Managed Services’ offering.
The partnership will make full use of Channels local knowledge and Soft2Bet’s online sports betting and casino expertise as the broadcaster leverages its reach to deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA), the gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.
Regulatory expansion
Soft2Bet’s regulatory footprint grew significantly in 2023 as the group entered major markets like Sweden, Denmark, Romania and Italy and in 2024 this has continued and it is set to forge ahead on this path with worldwide expansion into Africa’s largest economy and most populous country with Channels TV.
As the company executes on its strategic roadmap throughout 2025 it will continue integrating new partners to its B2B platform and adding to its content library to deliver the richest and most complete turnkey solution for its partners.
Martin Collins, Chief Business Development Officer of Soft2Bet, said: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.”
Tobi Momoh, Group Strategist & Consultant of Channels Media Group, added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”
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Africa
EGT Digital with one more significant achievement in South Africa

EGT Digital has expanded its presence in South Africa after the local operator playTsogo recently added the provider’s gaming content to its popular online betting site. Its visitors now can dive into the fascinating world of the Bulgarian iGaming company, offering classic slots like Burning Hot, Zodiac Wheel, Rise of Ra, as well as titles like Sugartime, including cascading reels and Buy-in features. playTsogo customers will also be able to try their luck with the crash game xRide, where the winnings are generated by an increasing multiplier, and the participants can track in real-time the results of everyone else playing at the same time.
Tsvetomira Drumeva, Head of Sales at EGT Digital, expressed her satisfaction with the partnership: “We are very happy to be collaborating with playTsogo, one of the largest operators in South Africa. This will allow us to reach even more domestic players and increase our popularity in the country, while adding value to the casino’s portfolio, enriching it with diverse offerings, in which everyone can find the best offer for themselves.”
Asad Gafoor, Product Manager for playTsogo, also gave a positive evaluation of EGT Digital’s slots performance, emphasizing the high level of engagement they create among players. “This, combined with the high winning chances and the numerous attractive bonuses, guarantees that EGT Digital will be one of our customers’ favorite gaming providers,” he concluded.
The post EGT Digital with one more significant achievement in South Africa appeared first on European Gaming Industry News.
Africa
NowNow Gaming partners with Hinterzimmer to deliver content across Africa

NowNow Gaming, a newly founded gaming studio from South Africa and one of the first to emerge from the region in recent years, has entered into a strategic licensing agreement with Hinterzimmer to utilise their advanced RGS (Remote Game Server) platform. This partnership will allow NowNow Gaming to deliver a dynamic mix of localised and internationally positioned content to the rapidly expanding online casino market across Africa.
While the Hinterzimmer RGS enables studios to tap into a globally distributed network, NowNow’s primary focus will be on using this cutting-edge platform to deliver tailored content to operators in South Africa. However, with an eye on broader growth, the content produced will blend local cultural elements with internationally recognised game mechanics, ensuring that the games are not only relevant to the African market but also appealing to players in global markets.
The collaboration marks a pivotal milestone for both companies, as they seek to make a significant impact in a rapidly evolving market.
Robert Lenzhofer, CEO & Co-Founder Hölle Games, said: “Working with NowNow has been an absolutely delight so far. The team have extensive iGaming-experience and deep, local expertise with regards to the South African market which should give this cooperation a very good kick-start in the beginning! Very excited to be helping out NowNow with our range of RGS-services!”
Sandro Borelli, the CEO & Founder of NowNow Gaming said: “I’m incredibly excited about our partnership with Hinterzimmer. Their innovative RGS platform provides us with the tools and flexibility to deliver the engaging, localized content we’ve always envisioned, while also opening doors to global markets. Our first roll-out of games will be within South Africa, which is home for us, and where we believe we can offer significant value to operators. With our strong relationships in the country, we’re optimistic about the opportunity to build a solid presence and grow alongside the market.”
The post NowNow Gaming partners with Hinterzimmer to deliver content across Africa appeared first on European Gaming Industry News.
Africa
Tom Horn Gaming partners with Aardvark Technologies to expand into South Africa

Tom Horn Gaming, a leading iGaming software supplier, has announced its latest partnership with Aardvark Technologies, a gambling and betting software platform provider.
With South Africa’s regulated market rapidly expanding, this collaboration marks a strategic step in Tom Horn Gaming’s global growth journey. By joining forces with Aardvark Technologies, the supplier reinforces its presence in regulated markets and extends its reach to new audiences – operators and players alike.
Ondrej Lapides, CEO of Tom Horn Gaming, said: South Africa is a vibrant market with immense potential, and we’re excited to introduce our content to players in the region. Aardvark Technologies is a brand renowned for its excellent platform solutions, and this partnership allows operators to enhance their offerings effortlessly with our high-quality games. We look forward to growing together and building lasting relationships with local partners who share our vision for excellence.
Arijus Denisovas, Commercial Director at Aardvark Technologies, added: We’re thrilled to bring Tom Horn Gaming’s engaging content to our platform and introduce it to the South African market. Their diverse portfolio aligns perfectly with local player preferences, and we’re confident it will add significant value to operators. This partnership underscores our commitment to offering cutting-edge solutions and delivering top-tier gaming experiences in the region.
Through Aardvark Technologies’ platform, South African operators can now access Tom Horn Gaming’s diverse portfolio, including the blockbuster 243 Crystal Fruits series and The Secret of Ba.
The post Tom Horn Gaming partners with Aardvark Technologies to expand into South Africa appeared first on European Gaming Industry News.
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