Aquisitions/Mergers
NODWIN Gaming Acquires AFK Gaming
NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports and a material subsidiary of Nazara Technologies Limited (BSE: NAZARA), today announced the acquisition of AFK Gaming Pvt. Ltd., a leading gaming and esports media company subject to closing formalities. With this, AFK Gaming will become a fully owned subsidiary of NODWIN Gaming.
This acquisition strengthens NODWIN Gaming’s esports related content production & distribution, and marketing & PR services capabilities. These capabilities will enhance NODWIN Gaming’s offerings to brands and publishers, making it a strong one-stop-shop for all esports & gaming related marketing activities and thereby increasing the share of wallet of marketing budgets for NODWIN Gaming.
The acquisition of 93% of the share capital of AFK Gaming will be a combination of cash and stock swap of NODWIN Gaming shares for a total consideration of INR 7.6 Crores. NODWIN already owned the balance 7% of AFK previously. As part of this transaction, the founders will become shareholders of NODWIN Gaming and be integrated into different verticals in the NODWIN Gaming ecosystem. In 2017, NODWIN Gaming led AFK Gaming’s first round of investment as a strategic investor, helping the founders turn their hobby into a business. This acquisition completes the lifecycle of NODWIN’s strategic investment into the company, making AFK a 100% subsidiary on close.
Founded in 2012 by Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, AFK Gaming has been at the forefront of the Indian gaming and esports media industry for over a decade. Apart from providing the latest updates from the industry through its website and its specially curated gaming business newsletter Pixel P&L, its agency vertical, Max Level, offers bespoke marketing services to teams, tournament organizers, game publishers and brands looking to connect with gaming and esports audiences. This includes campaign management, IP building, content production, video editing, consultancy, social media marketing, influencer programs and public relations & communications as well. Its clientele includes brands like ASUS ROG, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, Jio Games, TVS and more. Max Level has worked closely with NODWIN Gaming for a majority of its IPs and white-labelsolutions.
Nishant will join the founders’ office to work on strategic initiatives across the NODWIN Group, while building out Pixel P&L as a media product within the company. Rakesh will be a part of the larger NODWIN team, focusing on augmenting the company’s ability to build tech led products and Siddharth will continue to head Max Level, focusing on high quality, cost efficient, marketing and PR services.
This acquisition further bolsters NODWIN Gaming’s services portfolio in the gaming and esports ecosystem.
Akshat Rathee, Co-Founder of NODWIN Gaming, commented: “I have known Nishant, Sid and Rakesh since the inception of AFK Gaming. We all started out at the same time, while the esports industry in India was just beginning to pick up. We have built respect for each other over time by butting heads, competing, collaborating and supporting each other when there was little hope. I have learnt to admire their ability to persevere, pivot and be true to the fan. This focus is to be treasured. Once you have that respect and understanding of our strengths and weaknesses, working together is a natural causality. As we come together as one group, I welcome them as shareholders of NODWIN Gaming and as leaders in our group. I look forward to the many missions we will pick up and go on together.”
Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, Co-Founders of AFK Gaming, stated: “Joining the NODWIN group feels like a homecoming for us. When esports was barely a coined term, Akshat and us agreed to work to grow the market rather than compete in an industry that had yet to prove itself. This led to a long and trust-imbued relationship where Akshat watched over us as a friend, investor, mentor and board member. Now that the industry has matured a bit, our existing synergies with NODWIN allow us to hit the ground running and we’re confident in our ability to unlock the next level of growth for the group!”
The acquisition comes at a time when NODWIN Gaming continues to grow in India and emerging markets worldwide. This deal complements NODWIN Gaming’s recent strategic moves, including the acquisition of Trinity Gaming India, Comic Con in India, German esports and gaming marketing agency Freaks 4U Gaming, West Asia and Turkey-focused marketing agency Publishme, Singapore-based live events firm Branded, and Turkish esports and gaming company Ninja Global.
The post NODWIN Gaming Acquires AFK Gaming appeared first on European Gaming Industry News.
Aquisitions/Mergers
NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group
NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.
With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.
“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.
“The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.
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Polar Group Technologies (PolarLotto), one of Sweden’s leading lottery betting companies, is pleased to announce the acquisition of one of its main competitors, lottoexperten.se, through the purchase of all shares in More Tech Group Ltd.
This deal is a strategic step to further strengthen our position in the Swedish market and enhance the experience for our customers.
With this purchase, we continue our growth journey and reinforce our commitment to oFering attractive and exciting lottery betting products. The two companies combined have over 85,000 registered customers, and we look forward to welcoming all the new customers that now will join us into the PolarLotto group.
“This acquisition is an important step in our development and continued growth,” says Daniel Bessmert, CEO of Polar Group Technologies AB.
“We are proud to combine the best of both companies to create even more value for our customers and partners.”
The post PolarLotto Acquires Competitor and Strengthens Market Position appeared first on European Gaming Industry News.
NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports and a material subsidiary of Nazara Technologies Limited (BSE: NAZARA), today announced the acquisition of Trinity Gaming, a leading gaming agency and platform MCN/ CSP in a deal valued at INR 24 Crore. This acquisition will see Trinity Gaming become a fully owned subsidiary of NODWIN Gaming, marking a significant step in expanding its reach and capabilities within the Indian gaming and content ecosystem.
The acquisition of 100% of the share capital of Trinity will be a combination of secondary sale and stock swap of NODWIN Gaming shares for a total consideration of upto INR 24 Crores. The consideration would be payable partly by way of Cash consideration upto INR 4.8 Crores and balance INR 19.2 Crores by way of swap of equity shares of Nodwin Gaming. As part of this transaction, the founders would become shareholders of NODWIN Gaming and continue to lead the business going forward.
Founded in 2019 by entrepreneurial duo Abhishek Aggarwal and Shivam Rao, Trinity Gaming has quickly established itself as a cornerstone in India’s gaming influencer ecosystem. Trinity Gaming is a Creator Service Provider (CSP) for Meta and the only Gaming MCN (Multi-channel Network) for YouTube in Gaming in India, managing over 1,000 creators from across the country, with prominent partnerships with global brands such as Samsung, Realme, iQOO, and Krafton.
Trinity’s expertise in content creation, digital marketing, and agency activations makes it a valuable addition to NODWIN Gaming’s portfolio, enhancing its ability to forge impactful partnerships with gaming creators and brands.
NODWIN Gaming will expand the portfolio of Trinity to other emerging markets such as Africa, SE Asia, Central Asia and Middle East across existing businesses and verticals of NODWIN Gaming. NODWIN Gaming will also merge its Unpaused Talent business with Trinity and have the founders of Trinity lead it
Akshat Rathee, Co-Founder of NODWIN Gaming, commented: “Trinity Gaming has been a long-time partner and ally in the gaming ecosystem, and we’ve shared a strong relationship with Abhishek, Shivam, and their incredible team over the years. We are thrilled to welcome Trinity Gaming into the NODWIN Gaming family. Trinity’s deep understanding of India’s gaming creator ecosystem, coupled with their expertise in brand partnerships, agency activations, content creation, and community engagement, will be pivotal in further strengthening our footprint in the region. This acquisition allows us to offer more holistic solutions to our partners, from content creation to marketing services, while continuing to build a thriving gaming ecosystem in India.”
Abhishek Aggarwal, Co-Founder of Trinity Gaming, stated: “Joining forces with NODWIN Gaming is a momentous step for us. The synergy between our teams will accelerate our vision of creating unmatched opportunities for content creators in India, expanding the gaming ecosystem while helping brands connect more deeply with this highly engaged audience. We are excited about the future and the immense growth that lies ahead.”
Shivam Rao, Co-Founder of Trinity Gaming, added: “With NODWIN Gaming’s unparalleled expertise in esports and global reach, coupled with our focus on creators and brand partnerships, we are poised to deliver innovative and compelling solutions for the gaming community in India. This acquisition marks the beginning of a new era of opportunities for creators, and brands alike.”
This acquisition aligns with NODWIN Gaming’s vision of delivering immersive and holistic youth entertainment experiences. By bringing Trinity Gaming into their fold, NODWIN Gaming adds another critical touchpoint to engage with the youth demographic more effectively. As pioneers in this space, NODWIN Gaming continues to push boundaries, creating diverse offerings that resonate with the interests and aspirations of young audiences.
The acquisition comes at a time when NODWIN Gaming continues to grow in India and emerging markets worldwide. This deal complements NODWIN Gaming’s recent strategic moves, including the acquisition of Comic Con in India, German esports and gaming marketing agency Freaks 4U Gaming, West Asia and Turkey-focused marketing agency Publishme, Singapore-based live events firm Branded, and Turkish esports and gaming company Ninja Global.
The post NODWIN Gaming Expands Portfolio with acquisition of Trinity Gaming appeared first on European Gaming Industry News.
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