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JETSYNTHESYS WELCOMES GOPAL SRINIVASAN, MADHUSUDANAN R, AND ARJUN SANTHANAKRISHNAN AS CHENNAI FRANCHISE OWNERS FOR GLOBAL E-CRICKET PREMIER LEAGUE SEASON 2

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JetSynthesys, a global leader in digital entertainment and technology, announces the addition of prominent industry leaders including Gopal Srinivasan, Chairman of TVS Capital Funds Limited, Madhusudanan R, Co-founder of M2P Fintech and Arjun Santhanakrishnan, Group CEO of GS Global as the team owners for the Chennai franchise in the second season of its popular IP, Global e-Cricket Premier League (GEPL).

Gopal Srinivasan, Madhusudanan R and Arjun Santhanakrishnan bring a wealth of expertise to GEPL’s growing ecosystem. Their acquisition of the Chennai franchise sheds light on the city’s deep-rooted connection to cricket, a sport that goes beyond entertainment to serve as a cornerstone of Chennai’s cultural identity. Their leadership and vision, coupled with their passion for innovation, will be instrumental in shaping the future of cricket esports in India and beyond.

The Global Esports Premier League (GEPL), hosted on the mobile app Real Cricket, JetSynthesys’ category-defining cricket video game, delivers the most authentic, immersive, and feature-rich cricket simulation experience for mobile users. Last year’s tournament attracted over 200,000 registrations and culminated in a rigorous selection process that identified the top 64 players who formed eight teams. The action-packed finale saw these eight teams play-off each other in and compete for global esports glory. With cumulative multiplatform reach of 70mn+, GEPL S1 was also streamed on JioCinema and witnessed a significant viewership of over 1.1mn+ mins.

Mr. Rajan Navani, CEO and founder, JetSynthesys, expressed his enthusiasm about these developments, “We are incredibly excited to have Gopal Srinivasan, Madhusudanan R and Arjun Santhanakrishnan join as the team owners of Chennai franchise. Their combined experience brings a fresh perspective that aligns perfectly with our vision to push the boundaries of cricket esports globally. Their involvement strengthens our resolve to not just grow GEPL, but to create an entire ecosystem where gaming, technology, and cricket intersect to inspire a new generation of gamers.”

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The new team owners also shared their excitement about joining the league.

Mr. Gopal Srinivasan commented, “As a firm believer in the transformative power of technology, I’m  happy to support the Global e-Cricket Premier League and the Chennai franchise. Esports offers a unique platform to nurture talent and foster  inclusion. I look forward to witnessing the incredible skills and passion of our players and expanding India’s influence in the global esports landscape.”

Mr. Madhusudanan R added, “Cricket has always been a unifying force in India, and esports is rapidly transforming how we connect with the sport. Being part of the Chennai franchise in the GEPL allows us to tap into a growing digital audience and offer them a platform to showcase their skills. I am excited about the potential this league holds for fostering talent and pushing the boundaries of competitive eCricket.”

Mr. Arjun Santhanakrishnan said, “eCricket is redefining the boundaries of sports, and I am thrilled to be a part of this journey with the Chennai franchise in the Global e-Cricket Premier League. The blend of cricket, technology, and esports is creating new opportunities for fan engagement and innovation, and I look forward to witnessing the next generation of esports talent from Chennai rise on the global stage.”

Mr. Rohit Potphode, CEO & League Commissioner of GEPL, enthused on the occasion, “We are thrilled to have Gopal Srinivasan, Madhusudanan R and Arjun Santhanakrishnanonboard as the franchise team owners for Chennai. Their participation adds immense value to the league, not just from a leadership standpoint but in terms of fostering innovation and new opportunities for players. As we look ahead to Season 2, we are working hard to expand the league’s footprint and deliver an unparalleled competitive experience that will captivate both players and fans alike.”

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The second season of GEPL is set to introduce an expanded team format, new league guidelines, and a more intense competitive framework, building on the success of Season 1. Real Cricket 24 continues to set the standard for cricket simulation with nuanced mechanics, challenging gameplay, and a focus on strategy. The finals for GEPL Season 2 are scheduled for January 2025, where the top teams will once again compete for the prestigious title of ‘e-Cricket Icon’ on a global stage.

The post JETSYNTHESYS WELCOMES GOPAL SRINIVASAN, MADHUSUDANAN R, AND ARJUN SANTHANAKRISHNAN AS CHENNAI FRANCHISE OWNERS FOR GLOBAL E-CRICKET PREMIER LEAGUE SEASON 2 appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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