Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.

This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.

Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.

John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”

Advertisement

A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and testing services, today announced its official accreditation to test systems and games for the Brazilian state of Maranhão.

This new accreditation allows BMM Testlabs to test fixed-odds betting systems and lottery platforms for the Maranhão market. The Company is now authorized in every Brazilian jurisdiction that has regulated at state-level online fixed-odds betting.

The Maranhão accreditation, issued by Maranhão Parcerias SA (MAPA/LOTEMA), authorizes BMM Testlabs to work with lottery operators in the state to ensure compliance and quality standards for the gaming and lottery industry through end-to-end product compliance testing for Maranhão’s standards.

Additionally, Brazil’s Secretaria de Prêmios e Apostas has federally authorized BMM Testlabs to test betting systems, live gaming studios, and online games used by fixed-odds betting operators.

Advertisement

BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “We are excited and deeply honored that the State of Maranhão’s official lottery has entrusted BMM Testlabs with the responsibility of testing products for their new online fixed odds betting program, knowing that we’ll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.”

With the Maranhão accreditation, BMM Testlabs solidifies its position as the leading independent test lab in Brazil. BMM Testlabs is accredited in all jurisdictions that have authorized fixed-odds betting for online gaming and sports betting.

BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.

In addition to product compliance testing, BMM Testlabs provides end-to-end cybersecurity protection solutions. Through its sister company, RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics – presented by industry experts and available in English, Spanish, and Portuguese.

Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazil’s regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.

With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI certifications for its PAM platform and integrations with the Salsa Gator content aggregator, payment solutions, and the First sports betting platform, all aligned with the requirements of SIGAP, Brazil’s Central Bank, and the Federal Revenue Service.

FORMULA-BET was designed to operate as a true cutting-edge racing team, focusing on three main pillars: speed of implementation with optimized technology for fast delivery and integration, meeting the demands of the regulated market in record time; high-performance team with specialized local support and proven expertise to drive results; compliance and security with full adherence to regulations, ensuring trust at every turn of the market.

At ICE Barcelona, Salsa’s commercial team will be ready to accelerate negotiations and present opportunities in Brazil, positioning itself as a strategic partner for companies aiming to lead in the country’s regulated market.

“Just like a Formula 1 car combines precision and innovation to cross the finish line first, FORMULA-BET provides operators with all the necessary tools to accelerate their business and dominate the regulated market with speed and accuracy”, says Eliane Nunes, CGO of Salsa Technology.

Advertisement