partnerships
Golden Whale to provide ML-powered solutions to SYNOT Games
Industry-leading data science company teams up with global iGaming group to drive player engagement and game distribution
Golden Whale Productions, the market-leading data science specialist for the iGaming industry, has announced it has formed a new partnership with SYNOT Games that will utilise ML-powered solutions to enhance multiple facets of the latter’s business.
Officially signing on as a game supplier for the company, Golden Whale will use its combination of AI and machine learning systems to drive activity and game distribution across SYNOT’s customer base.
By harnessing the power of Golden Whale’s prediction models, SYNOT will be able to deploy automated systems that analyse and respond to game play data before providing recommendations for improvement, opening up a world of exciting possibilities for the company.
Armed with these ML-backed insights, SYNOT will be able to analyse user data at greater speed and on a far more granular level, with this in turn empowering the group to continue providing cutting edge solutions that are capable of scaling with the ever-growing nature of its operations.
Given SYNOT currently operates in more than 30 countries worldwide, these potential optimisations obviously have big implications for the business, both in terms of refining its product line-up and securing new partnership deals around the globe.
As such, representatives of both companies have already spoken of their excitement over what promises to be a hugely beneficial collaboration and are extremely optimistic about what they will be able to achieve together when the first wave of game specific insights have been garnered.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Golden Whale are very happy to announce the details of our latest strategic partnership with SYNOT Games and we’re really looking forward to working alongside a business with such a strong track record in iGaming.
“It’s my firm belief that both predictive solutions and machine learning in general have an increasingly important role to play in the game development and sales process – and armed with our powerful technologies, we’re certain SYNOT will be well-placed to capitalise on this in future.”
Filip Hlaváček, Chief Product Officer at SYNOT Games, said: “At SYNOT Games we’ve long prided ourselves on adopting cutting edge technology across our games and solutions, so teaming up with a pioneering data science company like Golden Whale was an obvious fit for us.
“We believe that the insights their predictive models will provide for our business across all facets of customer engagement and game distribution will prove to be a major asset for us and we’re extremely optimistic about what we’ll be able to achieve together going forward.”
The post Golden Whale to provide ML-powered solutions to SYNOT Games appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has announced further expansion of its Canadian operations via a partnership with leading operator PointsBet in the province of Ontario.
The Swedish-founded gaming giant’s games will now be available to PointsBet players in the Canadian province, meaning classic titles such as Book of Dead, Rich Wilde and the Tome of Madness, and Reactoonz will now be available on the PointsBet platform.
The province of Ontario regulated online casino gaming in 2022, which saw Play’n GO enter the Canadian market for the first time. The company expanded into the province of Quebec earlier this year, and, as of June 2024, is also a proud member of the Canadian Gaming Association.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented, “Back in 2022, I said that “North America is right at the top of Play’n GO’s priority list, and Ontario is just the first step we plan to take”. This partnership with PointsBet shows we have yet to take our foot off the gas. We’ve proudly watched our games become instant hits in our two and a half years in the Ontarian region, and we have no plans to slow down any time soon.
“It’s exciting to team up with a fellow Canadian Gaming Association member in PointsBet, and we can confidently say that we are working towards the same goal of a safe, regulated industry that is focused on player entertainment. We’re looking forward to working closely together following this milestone announcement.”
Scott Vanderwel, Chief Executive Officer at PointsBet, shared “Play’n GO has built a strong reputation for delivering high-quality game content, and we’re thrilled to bring their titles to our platform. At PointsBet, our focus is on providing a safe and engaging entertainment experience for our players, and it’s clear that Play’n GO aligns with those values. Canadian casino enthusiasts recognize PointsBet as a trusted leader in iGaming, and this collaboration further enhances the exceptional experience we offer.”
SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.
The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.
As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.
Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.„
Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”
The post SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene appeared first on European Gaming Industry News.
partnerships
Focal Collaborating with UNLV International Gaming Institute on Session Length Analysis Research
Results of this research will inform best practices for when and how responsible gambling interactions can be conducted to support players at risk of harm.
EINPresswire.com/ — Focal Research Consultants announced today that the Focal team is working with Dr. Kasra Ghaharian and Dr. Piyush Puranik at the University of Nevada, Las Vegas (UNLV) International Gaming Institute on a collaborative program of research around continuous play. The results of this research will inform best practices for when and how responsible gambling interactions can be conducted in venues to better support players at risk of harm.
“We are excited to be working with renowned researchers at UNLV IGI to replicate our analyses around who is engaging in long sessions and why players are taking fewer breaks with new data sets,” said Dr. Melissa Salmon, Applied Research Lead at Focal, “Using real-world player and machine session data from multiple operators, we are finding that player risk is largely unrelated to how long a person is playing and how often they take breaks – which has been surprising, to say the least. Given the implications these early results have for safer gambling policy and practice, it is so important for us to work together to advance the evidence base in this area.”
We are thrilled to be collaborating with Focal Research Consultants on this important initiative,” said Dr. Kasra Ghaharian, Director of Research at UNLV IGI. “By leveraging real-world data and combining our expertise, we aim to provide evidence-based recommendations that empower stakeholders to make informed decisions and better support players at risk of harm.”
Focal Research and UNLV’s IGI are working collaboratively to publish these results in a series of peer-reviewed papers in the new year.
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