SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

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Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

GAMOMAT, one of the leading independent German software developers for slot games, has won Game Studio of the Year at the International Gaming Awards 2025. The glamorous event was hosted on Sunday 19th January at Barcelona’s Intercontinental Hotel.

The Game Studio of the Year award recognises exceptional innovation, creativity, and commitment to delivering a diverse portfolio of standout games. A core element that the judges looked for was the demonstration of using the latest technologies, tools and trends to produce titles that connect with customers around the world. Book of Elements, Vegas Joker, and Crystal Ball Multi Symbols were some of GAMOMAT’s highly acclaimed releases across 2024, generating excellent feedback for their impact.

GAMOMAT Distribution GmbH Managing Director Robert Kocher said: “Walking away with Game Studio of the Year is a magical moment for the team. We care deeply about our craft and are thankful for all who contribute to producing titles that bring joy and commercial success in equal measure. This recognition gives us even more impetus to double down and make this year an even better one for the company.”

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The International Gaming Awards have earned a reputation for acknowledging the very best companies across the gaming industry.

ProgressPlay is proud to announce its double shortlisting at the prestigious EGR Awards 2025, in the categories of European Safer Gambling Supplier and European Casino Platform Supplier. This marks the third consecutive year that ProgressPlay has been recognised as a top performer and innovator in the European eGaming industry.

“We are honoured to once again be recognised among the most successful and innovative eGaming companies in Europe,” said Itai Lowenstein, CEO of ProgressPlay. “Securing this double shortlisting is a testament to the hard work, creativity, and commitment of our entire team. Well done to everyone at ProgressPlay for maintaining our position at the forefront of the online gambling industry.”

The awards ceremony will take place on 6th March 2025 at the iconic Corinthia St George’s Bay, Malta, bringing together the very best in the eGaming industry to celebrate achievements and innovations.

ProgressPlay will also be attending ICE Barcelona 2025, one of the world’s premier events for gaming professionals next week. The event provides a perfect platform to showcase ProgressPlay’s latest innovations and connect with industry leaders.

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As a trusted provider of white-label gaming solutions, ProgressPlay continues to lead the way in delivering state-of-the-art casino and sports betting platforms, while promoting safer gambling and responsible gaming practices.

Central to ProgressPlay’s success is its relentless pursuit of innovation. Last year the company unveiled a series of transformative tools and features, solidifying its position as a leader in B2B iGaming solutions.

The launch of its fully customisable UK White-Label Bingo platform was a standout moment. This state-of-the-art product allows operators to tailor every aspect of their bingo offerings, providing unparalleled engagement and compliance in the UK market. Combining seamless user experience with advanced back-end analytics, this platform quickly became a benchmark in the industry.

ProgressPlay also expanded its portfolio with cutting-edge features for its existing casino and sportsbook solutions. Enhanced gamification elements, AI-driven player retention tools, a new standalone platform and next-level cybersecurity measures have equipped operators with the resources they need to thrive in a competitive landscape. These innovations not only boosted operator satisfaction but also set new standards in player safety and engagement.

ProgressPlay’s Head of Sales and Marketing, Marina Nahhas, said: “Stay tuned for more updates as ProgressPlay looks forward to an exciting 2025 filled with growth, innovation, and continued industry success. We look forward to welcoming our partners on to Stand 2B14 at ICE Barcelona to talk about all the latest breakthrough technology that will give online gambling operators an edge in 2025.”

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