Africa
EveryMatrix secures largest African turnkey deal with MBet partnership
EveryMatrix has sealed its largest turnkey platform partnership in Africa to date and will migrate MBet from its existing software to EveryMatrix technology.
The turnkey sportsbook agreement will see EveryMatrix power MBet with its award-winning technology in Tanzania and the Democratic Republic of Congo (DRC).
MBet’s sports betting offering will be transformed via the high-performing, ‘always-on’ OddsMatrix digital sportsbook platform that includes access to a content catalogue of 170,000+ monthly live sportsbook events, empowering Odds Management control tools and comprehensive 11-sport pre-live and live Bet Builder.
The East African operator will also gain access to a suite of player-friendly localised products including in-house lightweight front end, USSD betting, SMS functionality, Do It Yourself manual event creation tools and a dynamic betslip engine supporting 50+ accumulator selections.
This enhanced sportsbook platform package will be further supplemented by the integration of additional EveryMatrix core turnkey products including casino productivity platform CasinoEngine, cross-product reward system BonusEngine and player management platform GamMatrix.
Migrating from 11-year-old proprietary technology to an EveryMatrix tech stack, MBet becomes the latest ambitious operator to join the rapidly expanding EveryMatrix platform network. Fresh from the recent acquisitions of FSB Technology and Fantasma Games, the industry’s fastest growing iGaming technology supplier now has more than 1,100+ staff across 15 global offices.
Established in 2013, MBet has developed into one of the leading sportsbook brands in the competitive East African region following the creation of a customer-centric proposition aided by a portfolio of local sports partnerships.
Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.
“Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.
“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.
“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”
Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.
“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.
“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”
The post EveryMatrix secures largest African turnkey deal with MBet partnership appeared first on European Gaming Industry News.
SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.
As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.
By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.
Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”
Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”
The post SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza appeared first on European Gaming Industry News.
888bets has launched in Malawi, expanding the online operator’s presence across Africa.
The brand, which is a joint venture between 888 owner evoke and 888Africa, unveiled a television advert to support its entry into its latest market.
888Africa co-founder and CEO Christopher Coyne said: “Delighted to announce that 888Africa has now launched into our seventh African market with Malawi. We are live from today [Friday, November 29].
“I’m so proud of the work of the outstanding 888Africa teams, too many to mention in the run to get us live, but I will note Alex Rutherford [888Africa chief growth officer] for his work on licensing, and I’ll mention also Andrew Lee [chief revenue officer], Steven McIntosh [VP product] and Zeljka Perkovic for their massive contributions on the project side.”
The post 888bets Goes Live in Malawi appeared first on European Gaming Industry News.
Africa
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The post Celebrate the Holiday Magic with Springbok Casino’s Exclusive Christmas Stories and Claim 25 Free Spins on Top Slot: Cash Bandits 3 appeared first on European Gaming Industry News.
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