Asia
Skillhub Online Games Federation forges strategic partnership with IESF to bring International Esports Championships to India
The Skillhub Online Games Federation (SOGF) with the support of the Minister of Youth Affairs and Sports is aiming to bring the prestigious International Esports Championships to India for the first time, marking a major milestone for the country’s burgeoning esports industry. In a strategic move to position India as a global leader in online competitive and skill-based gaming, SOGF is working closely with the International Esports Federation (IESF) to organise world-class tournaments on Indian soil.
In a pivotal meeting last week, representatives from the SOGF and the IESF General Secretary, Boban Totovski, jointly called upon the Hon’ble Minister of Youth Affairs and Sports, Dr Mansukh Mandaviya, to discuss their milestone partnership aimed at shaping the future of India’s esports ecosystem.
In the meeting, the Hon’ble Sports Minister expressed strong support for SOGF and IESF’s initiative to introduce world-class esports programmes in India, emphasising the significance of developing the ecosystem and providing Indian athletes with international opportunities. He also endorsed SOGF’s efforts to regulate the esports and skill-based gaming ecosystem, reinforcing the government’s commitment to fostering a fair and competitive environment for the industry’s growth.
Shankar Aggarwal, President of SOGF said, “We are extremely thankful to the government and IESF for turning things around in such a short period of time. India’s potential in esports is immense, and this collaboration has the power to transform the esports landscape in the country. Not only will it broaden the reach of esports in India, but it will also pave the way for top-tier international competitions to be hosted in the country. With the support of the government and international bodies like IESF, we aim to foster a fair and thriving ecosystem. Our commitment is to nurture talent, regulate the industry, and ensure that Indian athletes have every opportunity to excel on the global stage.”
SOGF comprises Olympians, former high-ranking officials including former CJI and SC Judges, civil servants, and industry veterans, ensuring robust governance; it is further strengthened by its 29 associate state bodies, reflecting nationwide support for such initiatives. It is dedicated to ensuring fair competition, fostering transparency, and nurturing talent to represent India globally thereby emphasising fairness, collaboration, and sustainable long-term growth for India’s online gaming industry.
To champion online games including esports and to revolutionise the way gaming and esports are perceived in India, the SOG Federation has also joined hands with the International Mind Sports Association (IMSA), an umbrella organisation for global governing bodies of mind and skill-based sports, and the Global Esports Federation (GEF).
Boban Totovski, General Secretary, IESF said, “Supporting the growth and development of Esports communities around the world has always been one of the IESF’s key missions. We’re glad to see that SOGF shares the same values and is dedicated to working toward the same vision in India. We are very excited that our new pro-series, which we are organising, will kick off here, and we believe SOGF is a great partner for the project while unlocking opportunities for athletes, development and esports enthusiasts.”
Furthermore, the partnership between SOGF and IESF, supported by the Government of India, marks a positive step toward becoming a global leader in the space, especially with the much-anticipated Olympic Esports Games now in the mix. This collaboration aligns with India’s growing focus on international esports and the opportunities ahead for its athletes.
The post Skillhub Online Games Federation forges strategic partnership with IESF to bring International Esports Championships to India appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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