Located in the heart of downtown Las Vegas, the Plaza Hotel & Casino has partnered with the Southern Nevada charity, St. Jude’s Ranch for Children, to launch Stay for a Cause.

Any guest who books a room at the Plaza Hotel & Casino for check-in prior to Dec. 31, 2025, via the Stay for a Cause hotel package will have 20 percent of the room rate automatically donated to St. Jude’s Ranch for Children. Established in 1966, the nonprofit organization helps provide healing and hope to abused and at-risk children in Southern Nevada.

“The Plaza has previously held toy drives to benefit St. Jude’s Ranch for Children, and we wanted to expand our partnership this year,” said Gary Vickery, vice president of operations at the Plaza Hotel & Casino. “With Stay for a Cause, guests can enjoy a great vacation at the Plaza and make a difference in our community at the same time.”

“We are grateful to the Plaza for their generous support through this innovative program,” said St. Jude’s Ranch for Children CEO Dr. Christina Vela. “By choosing to stay at the Plaza, guests are not just enjoying the wonderful accommodations, but also contributing to providing healing and hope to abused, neglected, exploited, and/or homeless children. We extend our heartfelt thanks to the Plaza and all the guests who choose to make their stay count for a greater cause.”

SCCG Management has announced a strategic partnership with SFT Combat, Brazil’s premier mixed martial arts (MMA) organization, to facilitate betting sponsorship opportunities within Brazil’s rapidly growing sports betting market.

Through this partnership, SCCG Management will leverage its expertise in the Brazilian gaming market to connect SFT Combat with leading sports betting operators and brands. SCCG has a proven track record of securing high-impact sponsorship deals across sports, with partnerships that include the Cincinnati Bengals, Colorado Rockies, Hendrick Motorsports, and Pillow Fight Championship. By tapping into SCCG’s global network and industry expertise, this collaboration will drive new revenue opportunities and enhance the commercial appeal of combat sports in Brazil.

Stephen Crystal, Founder & CEO of SCCG Management, said: “Brazil is one of the most exciting and rapidly evolving sports betting markets in the world, and combat sports hold a special place in its culture. Our partnership with SFT Combat allows us to bring top-tier betting brands into this thriving ecosystem while ensuring sponsorships are strategically aligned with the promotion’s elite-level competition and massive television audience. SCCG specializes in securing the right partners for the right opportunities, and we’re thrilled to help drive SFT Combat’s sponsorship growth in the gaming sector.”

David Hudson, President of SFT Combat, said: “I am absolutely thrilled about this groundbreaking partnership! Brazil isn’t just a country—it’s the powerhouse exporting the finest MMA talent outside the US. With a roster of world-class fighters, our nation is uniquely positioned to host events that captivate the global stage. This alliance is a pivotal step, one that will not only showcase our unmatched talent but also propel us towards creating truly world-class events. Together, we’re redefining the future of combat sports.”

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Bauru Basket has announced HanzBet as its newest sponsor. As per the deal, the betting platform will have its brand printed on the back of the team’s jersey, above the players’ names. In addition, the company will promote activations with the community and actions to improve the fan experience on game days.

Gabriel Martins, CEO of HanzBet, said: “It is a great pleasure to announce this sponsorship, as Bauru is a city where we have operations, offices, staff and a special affection. Being closer to Bauru Basket and the local community is extremely important to us. It is part of our strategy to strengthen our brand in the region and reaffirm our commitment to sports.”

Eduardo Peres, CMO of HanzBet, said: “Sponsoring a local team, combining HanzBet’s passion for sports with the tradition of Bauru Basket, is a major milestone in our journey. We are certain that this partnership will allow us to carry out several activations, bring fans even closer to the team and our brand, and, once again, experience an impactful transformation in sports with HanzBet.”

Plínio Antônio Cabrini Júnior, president of Bauru Basket, said: “We are very happy to join HanzBet’s team of partners and we thank them for their trust in our work. Having them as a sponsor is part of our strategy to show the market the strength of the Bauru Basket brand, team and fans.”

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