partnerships
Octoplay Expands UK Presence by Going Live with William Hill
Octoplay continues its UK expansion by going live with William Hill, the iconic sports betting and gaming brand. Following on from its recent successful launches with both Flutter and Entain in the UK market, Octoplay is quickly establishing itself as a must-have supplier in one of the world’s largest regulated markets.
The partnership will bring Octoplay’s most popular titles, including Cash Link Express: Hold & Win, Lightning Blitz Supercharged, and 777 Hot Reels, to William Hill’s players for the first time. A highlight of this release is a bespoke version of Octoplay’s premium opt-in jackpot solution, created in collaboration with William Hill, reflecting the strong partnership between the two companies.
Nick Vuchev, Commercial Director at Octoplay, stated: “Partnering with William Hill represents a significant step in our expansion strategy. The bespoke Jackpot Hunt solution we’ve developed for William Hill showcases our ability to collaborate closely with tier-one operators to create tailored, innovative content. We’re excited to bring our premium games and other innovative platform solutions to William Hill’s vast player base in the UK.”
Keiron Downs, Head of Gaming UK, Content Operations at William Hill, commented: “At William Hill, we’re always looking to enhance our gaming portfolio with high-quality, engaging content. Octoplay’s games and Jackpot Hunt align perfectly with our commitment to providing an exceptional gaming experience.”
This collaboration underscores Octoplay’s rapid growth in Europe’s regulated markets and continues to strengthen its position in the iGaming industry through strategic partnerships and market entries. With licenses in the UK, Sweden, Malta, Ontario, Slovakia, Greece, and Romania, Octoplay’s expanding reach demonstrates its commitment to operating in regulated jurisdictions and partnering with leading operators to deliver high-quality gaming content.
The post Octoplay Expands UK Presence by Going Live with William Hill appeared first on European Gaming Industry News.
Golden Nugget Atlantic City
Golden Nugget Atlantic City Announces Re-opening of Sportsbook with New, Innovative Technology and Expanded Betting Markets
Golden Nugget Atlantic City has announced the re-opening of its Sportsbook on January 29, 2025. Relaunching just in time for the Super Bowl, the revamped Sportsbook introduces state-of-the-art technology with many new features, delivering a premier betting experience for customers to enjoy.
“Perfectly timed for guests to get their bets in for the Super Bowl, we are launching new and improved technology and betting options. Our team is committed to providing an elevated betting atmosphere, and these enhancements are proof of that,” said General Manager Tom Pohlman.
The upgraded Sportsbook will offer an array of new betting capabilities including UFC/MMA, college baseball, college softball, women’s college basketball, men’s college hockey and the Summer and Winter Olympics. Other features include same game parlays, teasers with both traditional or alternate spreads, a wider range of player and team props options, boosted odds, a bet builder to create personalized bets, and the allowance of an early cashout.
Conveniently located off the Main Atrium, the Sportsbook boasts over 50 TVs, five video walls, and numerous self-betting kiosks, making it the perfect spot to watch your favourite event. Beyond betting, guests can also enjoy all your favoirite game day eats and drinks.
Regular hours of operation are Monday through Friday from 3 p.m. to 11 p.m., Saturday from 11 a.m. to 11 p.m., and Sunday from 10 a.m. to 11 p.m. Customers are also able to place bets 24/7 on kiosks throughout the casino floor.
The post Golden Nugget Atlantic City Announces Re-opening of Sportsbook with New, Innovative Technology and Expanded Betting Markets appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Gaming
Aristocrat Gaming Begins Expanded Launch of NFL-Themed Slot Machine Franchise with 13-Casino Event in Puerto Rico
Following the historic North American launch of the NFL-themed portfolio, Aristocrat Gaming has now begun to launch its player-favorite NFL Slots franchise outside of the continental U.S. with a 13-casino debut on the Jackpot del Encanto link in Puerto Rico.
The all-new NFL Triple Score by Aristocrat Gaming will be the first title in the NFL Slots franchise to launch beyond the US, and the company marked the industry game-changing event with a ribbon cutting ceremony and celebration on January 22 at Casino del Mar in San Juan, Puerto Rico.
NFL Triple Score is now available on gaming floors alongside Jackpot del Encanto, a program featuring select slot machines in participating casinos across the Island. In this program, prizes increase as more players participate, with a progressive jackpot starting at $20,000. The game is showcased on the MarsX Portrait cabinet and is modeled after the wildly successful Bao Zhu Zhao Fu game family. It incorporates the best features of other NFL-themed games, including the “pick your team, play your team” customization option, complete with 32-team graphics, symbols, and NFL game footage.
“This launch is a major step forward in continuing our successful partnership with the NFL. The NFL has immense popularity globally with fans all across the world, and we are thrilled to now bring the game to a broader stage. We look forward to seeing the excitement from players in Puerto Rico and continuing the success our award-winning NFL portfolio has seen in North America,” said Craig Toner, CEO of Aristocrat Gaming.
The post Aristocrat Gaming Begins Expanded Launch of NFL-Themed Slot Machine Franchise with 13-Casino Event in Puerto Rico appeared first on Gaming and Gambling Industry in the Americas.
eSports
NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry
NIP Group Inc., a leading digital entertainment company, announced that it has entered a multi-year partnership with the Abu Dhabi Investment Office (ADIO) to drive gaming, media and entertainment growth in Abu Dhabi.
The five-year landmark agreement will see ADIO support NIP Group’s expansion in the region. Under the agreement, ADIO will support the Company with access to financial and non-financial growth opportunities valued at up to US$40 million over a four-year period. The NIP Group will establish its global headquarters in Abu Dhabi and will contribute to local employment in the esports and gaming sector. The Company will also increase its capacity across key business verticals in the region, including esports operations, creative studios and game publishing, alongside events and talent management.
Through the partnership, NIP Group will work directly with ADIO to advise on its gaming and esports strategy, leveraging Abu Dhabi’s location and resources to build a thriving local gaming ecosystem and deliver innovative digital entertainment solutions worldwide.
“We’re delighted to partner with ADIO as we bring together our Eastern and Western businesses, establishing a truly global headquarter that represents not only our growth as a company but the growth of gaming and entertainment in the Middle East. Our selection as a key partner is the ultimate testament to NIP Group’s industry legacy and leadership,” said Hicham Chahine, Co-CEO of NIP Group.
Mario Ho, Chairman and Co-CEO of NIP Group, said: “This partnership underscores our dedication to sustainable global expansion and operational excellence. This collaboration with ADIO not only reflects our growth ambitions but also our commitment to creating meaningful opportunities for local talent. By creating new jobs and amplifying Abu Dhabi’s leadership in esports and gaming, we aim to empower a new generation of professionals who will drive the gaming and entertainment sector forward in the Middle East and beyond.”
H.E. Badr Al-Olama, Director General of ADIO, said: “ADIO’s partnership with NIP Group reflects our shared ambition to lead in innovative industries of the future at the cutting edge of entertainment and technology. Welcoming NIP Group to Abu Dhabi represents an important addition to this endeavour, and we look forward to collaborating to ensure a dynamic future for Abu Dhabi’s esports and gaming industries.”
Through the partnership, NIP Group will have support from the broader Abu Dhabi ecosystem, which will help the Company expand its business in the Middle East and globally.
The post NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry appeared first on European Gaming Industry News.
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