Oddin.gg Leads the Way with Exclusive “Deadlock” Betting Markets

Oddin.gg continues to push the boundaries of esports betting, becoming the first esports betting solutions provider to offer betting markets for Deadlock–an upcoming game still in its early development stage, yet one poised to offer an entirely new experience for bettors. Despite access being limited to friend invites via playtesters in the closed beta phase, Deadlock has already attracted over 100,000 players. Oddin.gg has prepared its models and teams in record time to deliver customers a new, unique esports betting opportunity with the launch of a streamers’ tournament.

This streamers’ tournament marks the first step in building a competitive ecosystem around Deadlock, with further tournaments planned to boost engagement. By enabling bets on popular streamers, Oddin.gg provides its partners with a new way to attract and retain bettors, while expanding their esports offerings with emerging titles.

The tournament took place in September 2024, featuring a best-of-3 format. The betting product included Pre-match and Limited Live betting, having offered 7 core markets to explore:

• Match Winner ID
• Match Handicap (Home/Away) e Number of Maps
• Match ScoreBO#
• Map Winner Two-Way
• Home/Away Team to Win at Least 1 Map
• Match Winner Double Chance

Deadlock has been integrated into Oddin.gg’s existing esports portfolio, with matches available through the same feed as all other sports to existing clients. Clients can access market descriptions through the Odds Feed API or via t he corresponding Odds Feed SDK interface from Oddin.gg. This offering also includes Oddin.gg’s renowned Risk Management services, ensuring that all betting opportunities maintain acceptable risk levels and integrity measures, even in the special setup and context of this tournament.