partnerships
Infront enhances product integrity through IBIA partnership
Infront has become an Associate Member of the International Betting Integrity Association (IBIA), the largest customer account betting integrity monitoring body for private operators in the world. The agreement underlines Infront’s commitment to betting integrity, information sharing and cooperation and sees them align with over 50 companies and 125 leading sports betting brands in IBIA.
The partnership comes as Infront’s betting portfolio and client base continues to grow. From 2025 Infront is set to deliver over 70,000 annual events to their global growing client base. This will include the data partnership Infront has announced with the ITF.
The addition of a robust data delivery platform will also provide bookmakers with a low latency data product. This makes it vital to develop the unit’s integrity services and functions for more than 40 rightsholders.
Chris Catling, Head of Infront Bettor, said: “By becoming part of this esteemed global network we gain valuable intelligence, enabling us to detect and address suspicious betting patterns swiftly and effectively. This partnership strengthens our compliance and offers a unique opportunity to collaborate with key stakeholders worldwide on policy development to help shape a safer, fairer and more sustainable future for the betting industry. As a relatively new business in this space, aligning with an organisation of IBIA’s credibility is crucial for demonstrating our commitment to transparency and integrity, one of the core values of Infront.”
Khalid Ali, CEO of IBIA, said: “I am delighted to welcome another major player in the sports betting ecosystem as a member of IBIA. Infront is a globally recognised organisation that will deliver a significant amount of tennis product to the betting industry from 2025. Infront and IBIA are committed to working together to ensure the highest levels of integrity for that product and to protecting all sports from for betting-related corruption.”
Membership provides access to IBIA’s global monitoring network to help identify and address suspicious betting activity, as well as compliance guidance on evolving regulations across jurisdictions. It also allows Infront to work closely with regulators, sports organisations and other operators, fostering greater industry cooperation. IBIA’s partnerships with leading sports federations like FIFA, UEFA and the IOC will enhance joint efforts to combat corruption.
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.
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BetMGM, a leading iGaming and sports betting operator, announced a new partnership with Push Gaming, a B2B online gaming industry supplier. The first phase of the partnership brings some of Push Gaming’s top slot titles to BetMGM Casino in Ontario. In 2025, pending regulatory approval, BetMGM will be the exclusive partner for Push Gaming in the US.
Some of Push Gaming’s most popular slots, including Retro Tapes, Big Bamboo, Razor Returns, and Wild Swarm 2 are now available at BetMGM Casino and Wheel of Fortune Casino in Ontario, with more top titles arriving soon. Retro Tapes won Gambling News’ Most Watched and Most Streamed Slot Award in 2023. Retro Tapes immerses players in a late 20th-century-themed atmosphere with state-of-the-art graphics and sound design.
“Push Gaming’s exciting slots resonate with players and elevate the iGaming experience. We are proud to partner with Push Gaming and add their popular slots to our online casinos in Ontario which offers players a vast variety of over 3,000 titles,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.
This deal is a landmark occasion for both brands, signalling Push Gaming’s first-ever market entry with BetMGM, one of the leaders in the online casino industry in the province. The combination of BetMGM’s industry leadership with Push Gaming’s innovative, mobile-first approach positions both companies for continued success and growth. Ontario experienced an increase in total wagers to $18 billion (CAD) during the second quarter of the 2024-25 fiscal year according to iGaming Ontario (iGo), with online casinos accounting for an 86% share of the province’s total wagers.
“This is a proud moment for the team at Push Gaming as this partnership is the culmination of an incredible amount of hard work. Having some of our biggest games available to BetMGM players, one of the industry’s largest names, is a milestone in our evolution as a developer and we’re incredibly excited at the potential of our partnership. As well as being committed to creating the best slots the industry has to offer, it is also our priority to ensure that content is available to as many players as possible, in tandem with the very best operators, globally. Working with BetMGM fits those goals perfectly and the ensuing long-term closer cooperation across North America that this will bring gives us an amazing foothold in key regions,” Fiona Hickey, Chief Business Development Officer at Push Gaming, said.
WorldMatch has announced a new partnership with Dench Solutions, a gaming and marketing platform with a strong presence across European markets.
Through this collaboration, already live with selected operators, WorldMatch is expanding its reach by bringing its renowned slot games and online casino offerings to Dench Platform’s clients, primarily serving the Bulgarian market.
This successful integration is a key milestone in WorldMatch’s expansion strategy, aiming to enter new markets and provide Bulgarian players with a constantly evolving portfolio of games, updated with the latest trends. The partnership with Dench Platform guarantees a more immersive and complete gaming experience, bolstered by innovative marketing and retention features.
Already live with select strategic operators, WorldMatch continues to demonstrate agility in integration and international expansion, with many more operators set to join the platform soon. This collaboration presents a significant opportunity for the industry, enhancing the quality and variety of online entertainment and putting the end-user experience at the forefront.
“We’re excited to welcome Dench Platform into our network of partnerships and are confident that this collaboration will bring great value to all stakeholders involved,” Xhuljana Demerxhiu, Head of Sales at WorldMatch, said.
“We are truly grateful that we will have the chance to work with content provider that continues to bring innovative new themes and at the same time keeping the traditional look and feel. For us it has always been a primary goal to collaborate with game providers that push the boundaries of gameplay and introduce an ‘exceptional’ way of playing slots. The innovative games of Worldmatch in combination with our gamigfication engine and jackpots allows our operators to revitalize their marketing strategies and position user experience as key brand differentiator,” Adrian Toshkov, COO of Dench Solutons, said.
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DAZN, the world’s leading sports entertainment platform, has been confirmed as the exclusive global broadcaster of the FIFA Club World Cup 2025, cementing its status as the global home of football.
The landmark agreement will see all 63 matches at the FIFA Club World Cup 2025, which involves 32 of the best clubs worldwide, live-streamed, free to view on DAZN worldwide, with the possibility of sublicensing to local free-to-air linear broadcast networks.
Making a top club competition freely available to every single fan in the world, the groundbreaking partnership combines DAZN’s unique expertise and vision for the future with FIFA’s commitment to making football truly global.
FIFA President Gianni Infantino said: “I am delighted to announce that FIFA, in partnership with DAZN and FIFA+, will bring the best of club football for free to everywhere in the world, meaning that every single football fan across the globe can watch the best players from the 32 best clubs compete in the new FIFA Club World Cup to be the first official ‘FIFA Club World Champions’.
“The new FIFA Club World Cup is a merit-based, inclusive tournament that will be the pinnacle of global club football, capturing the imagination of players and fans across the world. Through this broadcasting agreement, billions of football fans worldwide can now watch what will be the most widely accessible club football tournament ever – and FOR FREE. Football Unites the World.”
DAZN Chief Executive Officer Shay Segev said: “This groundbreaking deal with FIFA is a major milestone in DAZN’s journey to be the ultimate entertainment platform of choice for sports fans everywhere. We’re delighted to have the exclusive rights to this new chapter in global club football, marking the start of our long-term relationship with FIFA and cementing our status as the home of football. DAZN is the only sports streaming platform that has a truly global reach, with world-leading technology and a single-minded focus to deliver the very best digital experience for all sports fans. We’re committed to ensuring that every fan can watch every moment of the thrilling action from this new prime club tournament.”
The FIFA Club World Cup 2025, which kicks off on Sunday, 15 June 2025 at Hard Rock Stadium in Miami, will bring together the 32 leading club sides from all over the world for matches to be played in 12 venues across the US over a 29-day period, culminating with the final at MetLife Stadium, New York New Jersey on Sunday, 13 July 2025.
The partnership begins with the draw for the FIFA Club World Cup 2025, which DAZN will broadcast live from Miami on Thursday, 5 December 2024. The 32 participating clubs will discover their group-stage opponents in a live studio event that will kick off at 13:00 EST/18:00 GMT/19:00 CET.
The agreement to hold the exclusive global broadcast rights to the FIFA Club World Cup 2025 marks the start of a broader partnership between DAZN and FIFA. This includes integrating FIFA+, FIFA’s library of iconic football moments and full-match replays, as well as live fixtures, into the DAZN platform.
The post DAZN Becomes Exclusive Global Broadcaster of FIFA Club World Cup 2025 appeared first on European Gaming Industry News.
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