Checkd Dev moves into African market with Smart Acca product alongside 888Africa

Sports betting technology specialist Checkd Dev, part of award-winning Checkd Group, have expanded their Smart Acca product distribution, with their first launch in Africa, working with 888Africa.

The latest product launched by the Manchester-based company, their first release in the African market, aims to innovate the football accumulator betting experience across the continent with Smart ACCA’s launch initially coming in Angola and Zambia, before being rolled out across the rest of 888A’s African websites throughout the 2024-25 football season.

Appearing on both Betlion and 888bets brands’ homepages, Smart ACCA will use the new African focused product to improve the experience for recreational players to build accumulator bets through Checkd Dev’s evolved API.

Taking into account betting habits of the African betting market, the tool presents appealing short odds betting opportunities that are supported by Opta data visualisation covering key metrics such as form in easily digestible graphics.

The Smart ACCA combines both the established self-serve accumulator builder UI design and is accompanied by a carousel of automated accumulator bets, all supported by official Opta data and created using Checkd’s ‘Automated Betting Solution’, the pre-canned bets are one-click add to betslip to provide seamless betting.

The latest product launch from Checkd Dev follows on from the launch of Paddy Power’s Mix ’N Match bet building tool, the Boxing News app and Checkd Dev’s Smart Acca iFrame product, which is licensed for use by top-tier operators like William Hill and Sky Bet.

Checkd Commercial Director, Andrew Grimshaw said: “We’re delighted to expand on our established UK Tier 1 Operator client base by working with such an experienced team like 888 Africa.

“We’re excited to continue Checkd Dev’s growth into multiple new emerging markets with this our first in Africa and working in a partnership with a team that really cares about improving customer experience has been very rewarding.

“As part of the first phase of roll out, the Smart ACCA product for Angola has been translated into Portuguese, with full translation capabilities there’s clearly further opportunity to deliver this into other betting territories.”

888Africa’s Trading Director, Ian Marmion said: “Working with Checkd has been a pleasure and their innovative product aligns well with brand values that we feel are vital in terms of offering best odds and potentially life changing betting opportunities at ease for our growing recreational customer base.”