Press Releases
Earn Alliance Welcomes New COO, Jeff Drobick, as Company Continues to Drive Web3 Gaming Revolution
Former Tapjoy CEO & Mobile Gaming Pioneer Brings Expertise in Engagement & Advertising to Largest Web3 Game Aggregator Experiencing Unprecedented Growth
Earn Alliance, the largest web3 game aggregator and discovery platform, is thrilled to announce the appointment of Jeff Drobick as its new Chief Operating Officer (COO). With an impressive career as the former President and CEO of Tapjoy, Drobick brings his expertise in gaming engagement services that will be instrumental in advancing Earn Alliance’s mission to revolutionize the gaming landscape through blockchain technology. The announcement arrives at a pivotal time for Earn Alliance, building on a recent string of successes around their newly launched Ally Pass and introduction of the Magic Muffins lore to their ever-growing ecosystem. The news comes ahead of their highly anticipated token generation event (TGE) slated for October 10th.
Drobick’s tenure at Tapjoy, as a pioneer of the mobile gaming ecosystem, has long been a source of inspiration for Earn Alliance CEO, Joseph “Coop” Cooper. Tapjoy pioneered reward-based engagement incentives that set the standard for free-to-play gaming, establishing a wildly successful business model that generated meaningful revenue and adoption in the gaming industry, and ultimately led to the company’s acquisition by ironSource for $400M. Coop, a long-time admirer of Tapjoy’s 1.6 billion monthly active gamer offerwall network, sees Jeff’s decision to join Earn Alliance as a strong signal of the company’s potential to continue their evolution as influential leaders of the web3 gaming revolution.
“Jeff’s successful track record at Tapjoy and his deep understanding of gaming engagement make him the perfect fit for Earn Alliance as we continue our growth,” said Joseph “Coop” Cooper, CEO of Earn Alliance. “Tapjoy is literally the inventor of rewarded advertising that the web3 industry calls ‘questing.’ We have expanded Tapjoy’s novel approach to user acquisition with blockchain technology, enabling a transparent, safe and secure reward ecosystem. Jeff’s decision to join our team is a pivotal moment not only to our growth trajectory, but adding paramount experience to the mindshare of the industry itself – underscoring our commitment to leading this transformation in the gaming landscape.”
In his new role, Drobick will leverage his extensive experience and expansive network with the traditional gaming community to introduce Earn Alliance’s capabilities and scale the business. His strategic insight will be crucial as Earn Alliance continues to experience rapid growth, with the platform gaining an average of 50,000 users month over month, with over 650,000 registered users.
“Effective user acquisition and monetization continue to be top priorities for all game developers, from indie to the largest publishers. By embracing blockchain technology and open virtual economies, Earn Alliance is bringing solutions to market that allow the industry to progress forward,” said Drobick. “I’m incredibly excited to join the team that is at the forefront of this transition; pioneering a rewarding new ecosystem and industry-wide solutions for gamers and publishers alike. The opportunities to amplify the benefits of free-to-play gaming, using blockchain technology, are massive. I look forward to great things ahead with Coop and his awesome team.”
While gaming developers are spending billions of dollars on user acquisition, with a massive 65% user drop off, Earn Alliance is offering a competitive, far less expensive model to draw in highly-engaged gamers that keep coming back daily to play because of the platform’s reward-based ecosystem. In most recent news, with the launch of Ally Pass, the number of users on the Earn Alliance platform is up 23%, with a 226% increase in new user sign-ups. Meanwhile Earn Alliance’s social media impressions are up to one million and their followers on X have crossed the 200K mark. In just under two years, Earn Alliance has quickly established a dedicated community that is building the future of gaming together.
As Earn Alliance continues to attract significant attention from the gaming community, Drobick’s addition to the leadership team marks a new chapter in the company’s journey as the go-to platform for web3 game discovery and engagement.
The post Earn Alliance Welcomes New COO, Jeff Drobick, as Company Continues to Drive Web3 Gaming Revolution appeared first on European Gaming Industry News.
Press Releases
Vibra Gaming to celebrate Betsul success at SBC Lisbon 2024
Go-to LatAm provider will showcase how its technology and content is powering one of Brazil’s fastest growing betting and gaming brand
Vibra Gaming and its Vibra Solutions platform division will celebrate its success in Brazil at SBC Lisbon on 24th to 26th September by showcasing its partnership with Betsul, one of the country’s fastest-growing brands.
The LatAm region’s ‘go-to’ content and platform developer has partnered with the operator since 2022, just two years after it was founded, including developing a bespoke platform, powering its entire offering, and providing it with localized game-changing content.
The long-standing Vibra-Betsul partnership began when Betsul chose Vibra to develop an advanced platform technology to power its brand. The Vibra Solutions team worked in close partnership with Betsul to assess its needs and began work on a dedicated, flexible and customisable platform that continues to deliver outstanding results today, much of which will be on show at SBC Lisbon.
This was followed by Vibra’s design of a pioneering product for the Brazilian brand entitled ‘Scratch-a-Lot’, a unique instant-win game that was adapted to Federal Government lottery regulations where only certain game types could be offered to players.
Vibra Gaming will also celebrate its recent licensing success at the show following the news that it is set to become one of the first providers to gain certification for its casino platform and sportsbook technology in Brazil.
Vibra has already secured GLI certification needed to meet Brazil’s regulatory standards and is currently working with certifying laboratories to complete additional requirements.
Fernando Garita, CEO, Betsul, said: “Working with Vibra has been a success and we’re delighted with the progress we’ve made since we started. The team is always responsive, speaks our language in more ways than one, is highly experienced, and knows precisely what our players want. All of this combined means we have a technology partner who we can trust and we know will continue to deliver great results.”
Ramiro Atucha, CEO, Vibra Gaming, said: “Betsul has been a great to work with ever since we began two years ago and it’s a real pleasure to be able to shine a light on some of our joint efforts, particularly on the platform side where we’re proud of what we’ve achieved.
“Betsul was one of the first brands to believe in us and what we’re trying to do in designing and delivering a highly flexible and customizable platform for forward-thinking operators, and we’re very grateful for the faith they’ve shown in Vibra.”
Vibra Gaming will exhibit at SBC Lisbon 2024 at stand no. B550. Book a meeting with the team today! Contact: [email protected]
The post Vibra Gaming to celebrate Betsul success at SBC Lisbon 2024 appeared first on European Gaming Industry News.
Press Releases
ZITROS’ MEGA LOUNGE IS NOW FEATURED AT TRILENIUM CASINO IN ARGENTINA
Zitro, a leading global gaming provider, in partnership with the prestigious Boldt Group, announces the launch of Mega Lounge at the Trilenium Casino, located in the province of Buenos Aires, Argentina. This innovative concept, which has generated great anticipation in the market, offers players a unique communal experience.
In a dedicated area of the casino, Mega Lounge features a variety of Zitro games and cabinets, all interconnected to the MEGA jackpot, which is celebrated by all players participating in the Lounge’s Zitro machines.
Thanks to the number of machines contributing to the jackpot, Mega Lounge ensures a high frequency of jackpot hits, while providing a highly rewarding communal gaming experience for players. Additionally, the diversity of available games, which includes classics like Link King, Link Me, 88 Link, Mighty Hammer, and Energy Link among others, allows the Trilenium Casino to offer its customers—through Zitro’s 30 GLARE cabinets—a wide range of options to suit each player’s preferences.
Jose Pallota, General Manager of Trilenium Casino, Boldt Group, commented: “We are more than satisfied with the excellent performance that Mega Lounge has had at the Trilenium Casino and with the great reception from our customers. We are confident in continuing to work with Zitro to make Trilenium a reference casino for players in Buenos Aires.”
For her part, Alejandra Burato, Regional Director for Latin America at Zitro, commented: “We are very grateful for the trust that the Boldt Group has placed in Zitro once again. From now on, their customers will be able to enjoy the unique experience of the Mega Lounge and our proven performance games. We are confident that this new addition will contribute to the success of the casino, as it has in other markets.”
The post ZITROS’ MEGA LOUNGE IS NOW FEATURED AT TRILENIUM CASINO IN ARGENTINA appeared first on European Gaming Industry News.
Asia
Nazara Technologies raises INR 900 Crores and increases stake in Absolute Sports (Sportskeeda) to 91%
Nazara Technologies Limited (BSE: 543280 NSE: NAZARA), India’s leading diversified gaming and sports media company, today announced its largest fund raise to boost its growth trajectory. The company’s board has approved a preferential equity issue to raise INR 900 crores, subject to shareholder and regulatory approvals. This capital infusion will fuel strategic acquisitions, fund business expansion, and enhance the company’s ability to seize new growth opportunities.
The preferential equity issue amounting to INR 900 crores will be placed with marquee investors such as SBI Mutual Fund, Junomoneta Finsol (an associate of Plutus Wealth), Think Investments, Discovery Investments, Mithun and Siddharth Sacheti, Cohesion Investments, Chartered Finance and Leasing, Ratnabali Investments and Aamara Capital, further strengthening Nazara’s financial foundation for long-term expansion. These shares will be subject to SEBI regulations and lock-in requirements as per Chapter V of the SEBI (Issue of Capital and Disclosure Requirements) Regulations 2018.
In a parallel development, Nazara also acquired an additional 19.35% stake in Absolute Sports Pvt. Ltd., the parent company of Sportskeeda, for INR 145.5 crores, with 50% of the consideration paid in cash and the remaining amount in stock. With this, Nazara now holds a 91% ownership stake in Absolute Sports, solidifying its leadership position in the sports media domain.
Sportskeeda, Absolute Sports’ flagship brand, reaches millions of sports fans globally each month, with significant traction in India and the U.S., where it ranks among the top sports platforms. In addition, Absolute Sports has recently expanded by acquiring Pro Football Network (PFN), SoapCentral, and Deltia’s Gaming, further diversifying its sports and entertainment portfolio.
Nitish Mittersain, CEO & Jt MD of Nazara Technologies Limited remarked “Nazara has demonstrated its ability to attract top-tier investors who believe in our long-term vision of establishing India’s first globally respected gaming powerhouse. This INR 900 crores fundraise will be instrumental in accelerating our growth across key segments. Additionally, increasing our stake to 91% in Absolute Sports (Sportskeeda) reinforces our leadership in the sports media landscape. The growth of Absolute Sports, from its early days as a startup to becoming a global media player, underscores our commitment to supporting innovative teams that consistently deliver transformational growth.
The post Nazara Technologies raises INR 900 Crores and increases stake in Absolute Sports (Sportskeeda) to 91% appeared first on European Gaming Industry News.
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