iGB L!VE has confirmed its’ status as iGaming’s fastest growing and most valuable business exhibition, with the last edition to be held in Amsterdam prior to the 2025 relocation to London attracting a record 9,788 visitors from 131 nations. 

The unique attendance, which generated more than 20,400 show floor visits over the two exhibition days, represented a 35% year-on-year increase and was nearly double the 5,022 who were present at iGB L!VE 2022.

Reflecting on the historic event iGB Portfolio Director Naomi Barton said: “This was the best possible way to say a massive thanks to the team at the RAI Amsterdam for all of their fantastic support and their contributions in helping to ensure iGB L!VE’s status as the most popular and valuable showcase for the international iGaming industry.

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“I am delighted that industry professionals turned out in record numbers to participate in what was the biggest ever edition of iGB L!VE, delivering over 300 exhibitors and sponsors.

“The world-class exhibitor line-up was complemented by high profile features including the first iGB L!VE LaunchPad which was won by Match Hype whose product focused on delivering AI driven videos for sports matches and iGB ASCEND, iGB L!VE’s mentoring and leadership initiative aimed at supporting women early in their gaming careers.

“The first Sustainable Gambling Zone showcased the latest thinking on safer gambling, and the 21 session Conference Program featured over 50 thought leaders and industry disrupters.

“Highlights of the Conference Program included an opening address from Michel Groothuizen, the recently appointed chair of the Dutch regulator Kansspelautoriteit, an Operator Key Note delivered by Sam Sadi, CEO of LiveScore Group and a presentation by Travis Geiger, CXO and Co-Founder of LA-based sports betting marketplace and affiliate WagerWire.”

Looking ahead to iGB L!VE’s relocation to London, Naomi Barton added: “There’s no doubt that we are moving to ExCeL London in the best possible shape having set new records across the board.

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“Our vision is to take the show to a whole new level as the industry continues to scale. By 2028 we aim to grow iGB L!VE to 30,000 visitors and 550+ exhibitors and sponsors. We are working in partnership with an industry Advisory Board, made up of the most influential and pioneering stakeholders In order to realise the show’s vision.

“The new home at ExCeL London has established a fantastic track record of helping events to fulfil their potential and all of the building blocks are in place for iGB L!VE to achieve the type of growth targets that our stakeholders want, as well as delivering on the business value that they need.”

Clarion secure €2.4 million hotel discounts for visitors attending Barcelona editions of ICE and iGB Affiliate
Clarion Gaming has negotiated a cumulative Barcelona hotel discount of up to €2.4 million on behalf of the industry during January’s ICE and iGB Affiliate shows, the first editions to be held in the Catalan City.

The rates, which are delivering an average saving of 34% per night compared to what’s available by going direct, have been secured as part of the landmark relocation of ICE and iGB Affiliate.

Clarion Gaming Managing Director, Stuart Hunter confirmed the value of being able to access competitively priced accommodation. He said: “From the outset of the competitive bid process to host the world leading b2b shows which began March 2023 a non-negotiable requirement for the city/venue bids was the availability of comfortable overnight accommodation at significantly discounted rates and across key price points.

“Part of the Barcelona bid was a guarantee that we could secure a minimum of 40,000 hotel nights each year at the lowest rates possible for the duration of the five-year tenancy. This has been delivered with the rooms only available via BNetwork, the official accommodation partner that we have appointed.”

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He added: “The feedback that we are receiving anecdotally from the industry and confirmed by the booking data is that attendees are making their arrangements earlier and are alsoscheduling their trips to arrive in Barcelona on the weekend preceding the show opening.

“To a large extent visitors are treating their annual pilgrimage to ICE/iGB Affiliate as a City Break and we are planning a suite of Clarion Gaming curated hospitality offerings to deliver a blended ‘work, rest and play’ experience.”

“We will be launching ‘The Road to Barcelona’ guide which will talk through the best ways for visitors to attend ICE/iGB Affiliate and enjoy their time in the historic city.

“We are being told by the market that exhibitors more so than at any time in the past will be using the global platform provided by ICE/iGB Affiliate to launch their game-changing new products and innovations to what promises to be the biggest gathering of gambling professionals in history.”

On 3-4 September, Soft2Bet will celebrate its 8th Anniversary by hosting two unique partner events: a Royal Gala Dinner, which will be followed by a Royal Garden Day and powering the leading expo SiGMA East Europe 2024 as headline partner. 

Soft2Bet is delighted to be the main partner for this key event for the second year in a row and provide this experience during SiGMA East Europe in Budapest, Hungary to meet the leading iGaming suppliers, operators and affiliates in the industry.

Oksana Tsyhankova, CMO of Soft2Bet highlighted: “SiGMA powered by Soft2Bet is a strong collaborative project which unites leading executives and experts from Eastern European markets! We look forward to celebrating Soft2Bet’s 8th anniversary with our partners, friends and providing an exceptional experience during the Soft2Bet Royal Gala Dinner!”

Eman Pulis, founder of SiGMA Group, commented: “SiGMA is delighted to welcome Soft2Bet as its headline partner. As corporate entities we have so much in common and Soft2Bet’s support aligns with our strategic aims of constantly searching for innovation and productive partnerships. The event promises to be another stand out success and we’re delighted to be partnering with such an outstanding iGaming leader as Soft2Bet.”

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SiGMA East Europe 2024 powered by Soft2Bet

Our team will welcome delegates and partners at Stand D179, where it will showcase its industry-leading iGaming turnkey solutions and its industry-leading gamification solution Motivational Engineering Gaming Application (MEGA) and present its latest mechanics to drive ROI and increase ARPU, LTVs and player engagement! 

8th Anniversary Partners’ parties

Soft2Bet will be hosting a special two-day event for partners that will include:

• A Royal Gala Dinner complete with singers, DJs and a superb atmosphere that will celebrate their fantastic collaborations and successful partnerships.
• A “Royal Garden Day” that will offer an exclusive experience at Budapest’s world famous Botaniq Castle with unique activities, performances, networking, welcome drinks and DJ sets.

Soft2Bet thought leaders 

Senior Soft2Bet leaders will be leading debates and discussions during the event: CBDO Martin Collins will be moderating a panel that will look into the ‘Growing Eastern European gambling market and its opportunities’ and General Counsel David Yatom Hay will be taking part in a regulatory panel that will discuss how Europe’s responsible gambling policies have evolved in recent years and how these insights apply to the Balkan region.

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