Latin America
SOFTSWISS Unites iGaming Community to Aid Brazil Floods
![softswiss-unites-igaming-community-to-aid-brazil-floods](https://gamingnewsroom.com/wp-content/uploads/2024/05/128140-softswiss-unites-igaming-community-to-aid-brazil-floods.png)
In response to the worst flood in Brazil’s history, SOFTSWISS, a global tech provider of innovative iGaming solutions, has launched a multi-phase charity project. The campaign aims to not only provide immediate aid to those affected and long-term support in restoring the region but also invite industry players to join the initiative.
At the end of April, the Brazilian state of Rio Grande do Sul faced a severe flood. Many urban areas are still submerged, with specialists saying the water is not expected to recede soon. The humanitarian situation worsens daily as the weather deteriorates, and food, water, and warm clothing shortages become more acute. The state and the public, including companies and individuals, are doing their best to help.
SOFTSWISS has initiated the campaign to involve the iGaming community to support the region.
“Recognising Brazil as a key market, SOFTSWISS has dedicated significant efforts to establish a strong presence here. Our goal is to be a reliable partner to the Brazilian people and help the local industry grow. We now have employees in the region, and in light of the country’s recent hardships, standing aside is not an option. We are committed to supporting the people of Brazil during this difficult time,” said Ivan Montik, Founder of SOFTSWISS. “We are providing emergency financial assistance, partnering with organisations that can swiftly deliver food, clothing, and water to those impacted by the flood. Additionally, we are developing a long-term initiative to install water purification equipment in schools in the affected regions.”
Providing Direct Assistance
Recognising the severity of the situation, SOFTSWISS has allocated funds to deliver essential supplies such as food and gas to those in need. This immediate assistance is being facilitated through Movimento União BR, a local charity organisation.
Beyond immediate help, SOFTSWISS is committed to supporting Brazil’s long-term recovery. The company has pledged additional resources to PWTECH for the installation of water purification equipment in schools across the affected regions of the state of Rio Grande do Sul. This will provide a sustainable solution to ensure access to clean drinking water not just during this crisis, but for future generations.
Engaging the iGaming Community
SOFTSWISS is calling upon the global iGaming community to join its relief efforts initiative. In addition to the financial contribution, the company provides crucial informational support. SOFTSWISS, in conjunction with its Non-Executive Director in Latin America, Rubens Barrichello, has chosen a trusted Brazilian charity partner to help those who suffered in the flood:
- Movimento União BR – a volunteer movement that acts as a bridge between those who want to help and those who need help. Started in 2020 to fight against the effects of the coronavirus pandemic in Brazil, it has supported more than 26 million people and 4 thousand NGOs.
In addition, anyone can contribute to help flood victims through an official channel activated by the government of Rio Grande do Sul.
SOFTSWISS guarantees that donations effectively reach people in need.
Rubens Barrichello, SOFTSWISS Non-Executive Director in Latin America: “I am very glad the SOFTSWISS team I joined is committed to supporting Brazilians in this difficult situation. Having launched many charity initiatives with the Barrichello Family Institute, I am grateful that, together with SOFTSWISS, we also have the opportunity to help those who need our support now.”
By supporting these verified charities alongside SOFTSWISS’ financial and informational aid, the iGaming community can make sure their contributions directly help those affected by the Brazilian flood.
Brazil needs iGaming community action!
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS Unites iGaming Community to Aid Brazil Floods appeared first on European Gaming Industry News.
CONMEBOL
SPORTRADAR’S ORAKO TO POWER VICCA GROUP’S “NEW” ZAMBA SPORTSBOOK IN COLOMBIA
![sportradar’s-orako-to-power-vicca-group’s-“new”-zamba-sportsbook-in-colombia](https://gamingnewsroom.com/wp-content/uploads/2024/06/128970-sportradars-orako-to-power-vicca-groups-new-zamba-sportsbook-in-colombia.jpg)
Vicca Group is implementing Sportradar’s (NASDAQ: SRAD) all-in-one ORAKO sportsbook to power its sports betting business in Colombia. To deliver a modern wagering experience for customers of its Zamba sportsbook, the South American operator is leveraging ORAKO’s feature-rich and high-performance capabilities that scale in real-time and are optimised for intense data loads around popular betting events.
Driven by Sportradar’s advanced artificial intelligence capabilities, ORAKO’s technical components have been independently certified by Colombia’s market regulator, Gaming Labs International (GLI). This endorsement confirms that the systems powering the refreshed Zamba sportsbook adhere to local licencing and compliance requirements. Further, the GLI certification allows Sportradar to partner with any licenced sports betting business in the Colombian market.
The Zamba sportsbook is underpinned by Sportradar’s Managed Trading Services (MTS), a market leading trading and risk management tool, and features a comprehensive range of pre-match and live betting content from Sportradar’s premium sports partners which include major U.S. leagues including the NBA, NHL and MLB, as well as competitions from global soccer organisations such as CONMEBOL and UEFA.
Jacob Lopez, Senior Vice President Managed Sportsbook Services at Sportradar said: “Sportradar is well positioned to further Zamba’s growth ambitions in the dynamic Colombian market. ORAKO provides operators access to Sportradar’s full portfolio of betting products and services, providing them the ability to choose how to set-up their sportsbook. Combined with our team’s deep industry insights and unparalleled expertise, the Vicca Group now has the tools to provide an exciting, best-in-class sports betting experience to their customers.”
Enrique Amorocho, Business Development Manager at ZAMBA said: “We greatly value the state-of-the-art technology and innovation that Sportradar brings to the table via the ORAKO solution. Through our collaboration we can offer our customers a more advanced and exciting online sports betting experience with an expanded range of sports events and a greater variety of betting markets.”
Latin America
ZITRO CELEBRATES GROWTH IN PERU WITH EXCLUSIVE ZITRO EXPERIENCE EVENT
![zitro-celebrates-growth-in-peru-with-exclusive-zitro-experience-event](https://gamingnewsroom.com/wp-content/uploads/2024/06/128818-zitro-celebrates-growth-in-peru-with-exclusive-zitro-experience-event.jpg)
Zitro held its Zitro Experience event on June 12th at the exclusive Villa Cosentino in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a fantastic musical performance.
“Our Zitro Experience event was the perfect opportunity to connect with our clients in Peru,” said Alejandra Burato, Zitro’s Regional Director for Latin America. “At Zitro, we have a strong commitment to the Peruvian market, and this event was a true celebration of our continued success in the country. We’ve been present in Peru for several years now, and our dedication is reflected in our constant investment of resources, the expansion of our team, and our gradual growth across gaming establishments in the country.”
At this edition of Zitro Experience Peru, the company presented a wide range of new products and games specifically designed for the region’s audience. Zitro offers Peruvian operators’ products with greater added value, characterized not only by the interconnected version of their machines in the same room (LAP) but also by the possibility of interconnecting machines in multiple locations, under a Wide Area Progressive (WAP) network. This product line allows operators to link Zitro’s premium WAP games, on the Altius Glare cabinet, across all their locations.
Zitro also presented games with proven performance in various markets worldwide in recent months. These include ‘Fu Frog’, ‘Fu Pots’, and ‘Billy the Pig’. Furthermore, the company unveiled its latest releases: ‘Energy Link’, ‘Drum Dynasty’, ‘Night Link’, ‘Hit Selection’, and ‘Epic Empires’.
In addition to these titles, Zitro also introduced the new ‘Mega Lounge’ concept. This designated area within the casino features a selection of Zitro games and machines interconnected with each other. All machines playing in the lounge simultaneously will contribute to a MEGA jackpot. When a player wins the MEGA, all machines will celebrate together, providing players with a unique communal gaming experience. ‘Mega Lounge’ allows operators to combine different Zitro games and cabinets under the same concept to offer an enhanced and diverse gaming experience, making it unique in the industry.
Sebastian Salat, Zitro’s President International, added: “Our Zitro Experience event has been a wonderful opportunity to meet, once again, with customers and friends and showcase the products we have developed for the market. This event will undoubtedly solidify our position as the leading casino supplier in Peru and further strengthen our achievements in the region. At Zitro, we are convinced of the enormous potential offered by this market, and therefore, our project focuses on continuing to grow in the country and across LatAm.”
Latin America
Aposta Ganha partners with Netflix to become first gaming company to team up with the streaming giant in Brazil
Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has scored a groundbreaking agreement to become the first betting brand to exclusively run advertising campaigns in Brazil for Netflix customers.
Rafa Márquez, former player and idol of Barcelona and the Mexican national football team, stars in the 30-second commercial. The concept was developed by the company’s marketing team alongside a Spanish production company. Football’s unmatched excitement and adrenaline are captured perfectly using powerful imagery and an impactful script.
The short film is already being aired and can be seen in two spots within the streaming platform’s basic package, currently the largest in the world. Netflix also leads the market share index for streaming platforms in Brazil, according to JustWatch 2023 Q4 data, which reported the company securing 27% of the market that equates to 66 million users.
Aposta Ganha’s debut advert can be viewed on youtube.
Hugo Baungartner, Aposta Ganha CCO, said: “Working with Rafa Márquez on this beautiful video piece was a joy and the results speak for themselves. Our marketing team has brilliantly captured the essence of the world’s most popular sport that is a major part of Aposta Ganha’s story. Partnering with Netflix is not only a first for the betting industry, but a golden opportunity to showcase our brand in front of millions of viewers.”
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