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Gambling in the USA

CogniPlay Launches New Social Casino Platform

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CogniPlay has today announced the official launch of their new software product, which aims to provide a robust online sweepstakes or social gaming platform to their clients.The system is designed to be modular, allowing customers to tailor their brand and offering to what they believe will give them optimal performance.

The rise of sweepstake casinos in the US is continuing to gather pace and many companies from real money gaming are investigating the business model and the potentially lucrative revenue opportunity. With no standout platform solution currently on the market, CogniPlay looks to serve clients a full white label style solution with every detail taken care of. Brands like Chumba and Pulsz are already seeing tremendous success and CogniPlay gives an extremely efficient route to market for potential new sweepstake casino owners.

The CogniPlay system has several key integrations which help to deliver the product, including games integrations with the likes of Pragmatic Play, BetSoft, Mascot Gaming and many more, giving them 100s of games for their clients. There are other integration options for their customers to pick from too, including affiliate programme software, CRM platforms and associated products, KYC, ID verification, Geo-IP systems, Gamification, and customer support.

They also have a very long and extensive development pipeline which will see the product offering develop at pace, giving clients an extensive list of options and USPs, and of course giving players a great user experience as a result.

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As well as the platform itself the CogniPlay team, due to their considerable experience, also offer a whole host of managed services, with almost a menu that clients can choose from to fill any gaps in their own skillsets or experience.

It is also this experience that CogniPlay hopes to utilise to great effect to provide industry-leading client management to build successful relationships and partnerships with their clients. CogniPlay’s Chief Executive Officer Allan Turner said, “We are very proud to take the CogniPlay product to market and are excited that people who want to start a new social or sweeps brand can get in touch with us to see what we can do for them, or in fact established brands that are unhappy with their existing provider.

Our underlying principles are that we want to provide the most flexible platform in the space, to enable our clients to create the product they want to have, not for us to dictate the product to them. The two other main areas of focus are that we want to be the most future-proof product on the market with plans for any regulatory or legal changes that may arise in the future, and that we have all the right safeguards in place to ensure that we look after both our clients and players with our responsible gaming setup.

This of course means having the right tech and processes in the key areas of KYC, Geo-IP tech, anti-money laundering, fraud, risk assessment and ID verification.”

 

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California Council on Problem Gambling

National Voluntary Self-Exclusion Program Adds Free Support for California

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Following the announcement of free self-exclusion support for Colorado, Iowa, Michigan, and Tennessee, The National Voluntary Self-Exclusion Program (NVSEP) announced that, beginning this August, individuals in California will have a simple, no-cost way to take the proactive step of voluntary self-exclusion to address their gambling through NVSEP.

NVSEP is working closely with the California Council on Problem Gambling to ensure that the program fills a great need for Californians.

Robert Jacobson, Executive Director of the California Council on Problem Gambling, stated: “California self-exclusion is a critical state program which allows individuals to request that a card room prevent them from gambling at, or in many cases entering, the premises for a designated period. This can be a crucial tool for those battling gambling addiction. However, enrolling in the program in person at a card room’s premises can have a powerful triggering effect, potentially leading to a relapse or deterring the individual from self-excluding entirely.”

“Remotely excluding – i.e., mailing in a form – can be a great alternative; however, it requires that the enrollment form be notarized to verify the identity of the person submitting the form. For someone suffering from an addiction – especially one which causes severe financial hardships – each added barrier or cost makes it that much more difficult for them to take that first step on the road to recovery. NVSEP’s offer of free notarization services for those enrolling in California’s self-exclusion program removes a significant barrier, potentially having a tremendously positive impact on countless Californians dealing with gambling addiction by making one of our most vital prevention and recovery tools more accessible,” said Mr. Jacobson.

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Jonathan Aiwazian, CEO of idPair, said: “NVSEP is singularly focused on expanding free and simple access to voluntary self-exclusion to those who need it. This announcement has the potential to help many of the tens of millions of people who either call California home or make it a travel destination and need a free and effective way to protect themselves.”

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Gambling in the USA

IGT’s Whitney Houston Slots Take Center Stage at Casinos Across the US

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International Game Technology PLC announced that it has released the highly anticipated Whitney Houston Slots game, giving players across the US an exciting new entertainment opportunity at their favorite casinos. The dazzling game is bringing the “Voice of a Generation” to a growing list of casinos, delivering an immersive experience that is sure to captivate Whitney Houston fans and slot enthusiasts alike.

“IGT is thrilled to bring the new star-studded Whitney Houston Slots game to casino floors across the US. Whitney Houston slots exemplifies IGT’s winning formula for licensed game themes: a world-class entertainment experience combined with a precise alignment of the licensed theme fan base and the slot player demographic,” said Nick Khin, IGT Chief Operating Officer, Gaming.

IGT’s Whitney Houston Slots was created in collaboration with The Estate of Whitney E. Houston and Primary Wave Music, resulting in a high-energy casino experience that authentically captures the talents and energy of the global superstar. Here’s what Whitney Houston fans and slot players should know about the game:

  • Delivers a Concert-Like Experience. Casino guests will feel the beat of a legacy of chart-topping music while playing Whitney Houston Slots. The game features hit songs such as “I Wanna Dance with Somebody,” “So Emotional,” and “How Will I Know, which are brought to life through a synchronized audio and video experience on the towering SkyRise cabinet.
  • Incorporates a Variety of Music-Inspired Elements. From game symbols to bonus content, the game is infused with iconic Whitney Houston concert footage and famous photos. One of many game highlights is its interactive platinum record collection-pot feature, where players collect platinum record symbols that land on the reels, which may then spill back into the game to trigger the Respin Bonus.
  • Features Jackpots that Will Make Players Want to Dance. Pairing mega star power with big win potential, Whitney Houston Slots features four highly entertaining jackpots, including the top-level $500,000 wide area progressive jackpot. The game also incorporates gameplay mechanics that seasoned slots players know and love, including a dedicated lock and respin bonus, Cash on Reels, Stacked Wilds, and free games.
  • Creates a Must-See Spectacle on the Gaming Floor. Certain to capture attention across the gaming floor, Whitney Houston Slots is housed on IGT’s newest hardware technology, the SkyRise cabinet. The SkyRise cabinet stands over 11 feet tall and features two 55-inch, 4K resolution curved-edge LCD screens to deliver vivid graphics, state-of-the-art sound, and optimized lighting design. When four of these cabinets are placed in a side-by-side bank configuration, the top screens of all four units seamlessly integrate and synchronize images to create a concert-like video wall.
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Gambling in the USA

Gaming Americas Weekly Roundup – June 17-23

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The International Centre for Responsible Gaming has welcomed Dr. Travis Sztainert as its new director of research and education. Dr. Sztainert, a distinguished researcher and knowledge translation professional, brings a wealth of experience and expertise in responsible gambling research to the ICRG. With a proven track record in effectively bridging the gap between knowledge, policy and practice, he will help further the impactful work of the ICRG.

BetMGM announced that Great Place To Work and Fortune magazine have recognised the operator as one of this year’s Best Workplaces in New York. The leading sports betting and iGaming operator landed at No.16 and secured the spot on the prestigious list by surpassing rigorous benchmarks, establishing itself as one of the best workplaces among companies headquartered in the New York region. About 92% of employees surveyed said that BetMGM is a great place to work, 35% points higher than the average U.S. company.

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idPair Inc., an award-winning provider of safer gambling technology, announced the upcoming launch of free self-exclusion assistance in Colorado, Iowa, Michigan and Tennessee this August, as part of the first phase of the National Voluntary Self-Exclusion Programme (NVSEP). Where states require a notarised form, a free remote online notary will be provided through the NVSEP platform to remove any cost for individuals.

The Mill Adventure has announced that it has secured a gaming-related supplier license from the Alcohol and Gaming Commission of Ontario. The Mill Adventure can now provide its full-service player account management (PAM) platform to licensed operators in Ontario. This achievement demonstrates the provider’s proactive approach to capturing opportunities in fast-evolving, regulated markets.

Caesars Entertainment announced the closing of the previously announced acquisition of the operations of WynnBET’s Michigan iGaming business and the long-term extension of iGaming market access rights with the Sault Ste. Marie Tribe of Chippewa Indians. Caesars will assume operations on the existing platform under the WynnBET brand with no anticipated interruption to the customer experience.

Partnerships

Inspired Entertainment announced that it has entered an agreement with Alberta Gaming, Liquor and Cannabis, an agency of the government of the Canadian province of Alberta that oversees casino gaming (AGLC). Following a successful six-month trial period, AGLC has committed to purchase 150 new Valor terminals. Deployment of the new terminals is expected to be completed by the end of the second quarter of 2024.

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PrizePicks, the largest daily fantasy sports operator in North America, and Kindbridge Behavioural Health, a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gaming, announced a groundbreaking collaboration that will provide access to Kindbridge’s top-tier clinical services at no initial cost to PrizePicks players and customer-facing employees. The programme will support problem gaming prevention, treatment and recovery efforts.

SCCG Management announced a groundbreaking partnership with AmplePool, a leading B2B online white-label universal loyalty rewards platform. This collaboration aims to transform loyalty rewards for gaming operators and online betting partners, combining the innovative rewards platform of AmplePool with the extensive industry expertise of SCCG Management to deliver unparalleled benefits to gaming operators worldwide.

The post Gaming Americas Weekly Roundup – June 17-23 appeared first on European Gaming Industry News.

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