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SIS Secures Long-Term Extension of Spanish Horse Racing Coverage

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Provider to showcase premier meetings in key market for another three years

Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has extended its agreement with Spanish horse racing organisation Asociacion de Hipodromos Espanoles to carry over 500 horse races annually from Spain as part of its Live Racing offering.

Across a long-term extension, SIS will continue to broadcast from six of the country’s leading racetracks including Hipodromo de La Zarzuela, Dos Hermanas, San Sebastian, Sanlucar, Pineda and Son Pardo Y Manacor.

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Group contests in the 90-meeting calendar include the Gran Premio de Madrid and San Sebastian Gold Cup in a country that represents a key market for SIS. The renewal illustrates the commitment to investment in its product with the quality of Spanish racing on the rise in recent years.

It also furthers extends the array of round-the-clock betting opportunities offered by SIS, delivering an increased volume of events for operators that significantly increases margin. This is the latest agreement struck by SIS to enhance its library of over 35,000 annual horse races that was recently boosted with the addition of premium fixtures from South Korea and Poland.

“The Spanish market is very important to SIS and horse racing from across the country has been an integral part of our live racing offering as it has grown in quality,” the Head of Racing for SIS, Conall McSorley, said. “To renew our agreement for a further three years underlines how much we value the top-class racing throughout the year and is consistent with our mission to bring operators and their customers the widest range of betting opportunities from around the world.”

“Since 2019, SIS has been an invaluable partner in taking our races to new audiences worldwide,” the President for the Asociacion de Hipodromos Espanoles, Rafael Marquez Ojea, said. “Extending our partnership with SIS made strategic sense as we look to further strengthen our presence within the global betting industry and ensure greater visibility for our compelling schedule of races.”

The post SIS Secures Long-Term Extension of Spanish Horse Racing Coverage appeared first on European Gaming Industry News.

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Spinomenal increases Italian presence with Betflag collaboration 

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Spinomenal, the leading iGaming content provider, has increased its presence in the regulated Italian market by signing a new content agreement with the leading operator, Betflag.it, part of the esteemed Italian giant GBO Group.

Spinomenal’s wonderful array of slot games will help raise Betflag’s online casino offering to new heights. The games are being added to the online casino suite via Light & Wonder’s OpenGaming™ platform. Some of the titles now seamlessly available for Italian players include Book of Rebirth, Queen Of Fire, Times of Egypt, Dark Wolf and WildFire Fruits.

Lior Shvartz, CEO for Spinomenal commented: “Italy remains a core region within our regulated market expansion strategy and we couldn’t be happier to team up with Betflag. Our games complement Betflag’s entertainment philosophy perfectly.”

Laviero Saganeiti, Casinò Project Manager for Betflag added: “Spinomenal arrives on BetFlag with a wide portfolio of games that add to our already enviable offer. We are looking forward to verifying the approval that is going to rack up the games, confident that they will be appreciated by our customers.”

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The post Spinomenal increases Italian presence with Betflag collaboration  appeared first on European Gaming Industry News.

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CreedRoomz Partners with SportingTech to Redefine Live Casino Gaming

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CreedRoomz, a leading live casino provider, is proud to announce a strategic partnership with Sportingtech, a renowned provider of turnkey betting and gaming solutions. This collaboration marks a significant step forward in delivering an exceptional live casino experience to operators and players worldwide.

The partnership leverages CreedRoomz’s expansive portfolio of over 25 live games, including standout titles like Aurum Roulette, Keno and Deluxe Roulette. With advanced features such as exclusive multipliers, customized tables, and seamless mobile optimization, CreedRoomz continues to set new standards in the live casino industry.

CreedRoomz is set to introduce new show games, including Richie Roulette, Richie Wheel, and Mr First Live, with more exciting titles on the horizon. These new titles bring fresh and dynamic gameplay to operators and players alike.

Richie Roulette introduces a thrilling mini-game where players can unlock multipliers by matching fruit symbols with potential payouts of up to 2300x. Richie Wheel features a large spinning wheel packed with multipliers of up to 1000x. Mr First Live introduces multiple winning patterns, bonus rounds, and dynamic animations, ensuring an engaging experience from start to finish.

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“CreedRoomz’s innovative approach and diverse game portfolio provide an unparalleled edge for our operators,” said Robert Nevill, Senior Commercial Manager at Sportingtech. “This partnership ensures that we can deliver engaging, high-quality live casino experiences that captivate players and drive operator success.”

CreedRoomz’s Business Development Manager, Lusine Voskanyan, shared her enthusiasm for the collaboration: “Partnering with Sportingtech allows us to reach new markets and bring our localized live casino solutions to a broader audience. Together, we aim to elevate the gaming experience for operators and players alike.”

This collaboration ensures that Sportingtech’s operator network can deliver premium, secure, and localised live casino experiences on a global scale.

The post CreedRoomz Partners with SportingTech to Redefine Live Casino Gaming appeared first on European Gaming Industry News.

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ARC rebrands ATR Markets as Racing1 Markets; strikes its first deal with Duelbits

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Arena Racing Company (ARC), the largest racing group in the UK, has announced that its flagship product ATR Markets will be rebranded as Racing1 Markets with immediate effect. Racing1 Markets is a definitive turnkey racing solution which delivers 24/7 horse and greyhound content, alongside fully-risk-managed betting markets and licensed live-video streaming from racetracks across the planet via one simple integration.

This ‘always-on service’ has also been bolstered by an ongoing collaboration between ARC and 1/ST CONTENT (partners in the wider Racing1 strategic alliance of racing’s global gatekeepers) whose combined racing catalogue now consolidates a portfolio that maps the UK and Ireland, North and South America, Turkey, South Africa and Australia for over 140,000 horse and greyhound races per annum.

As a result, Racing1 Markets is now also available via a full plug-and-play iFrame, alongside an existing API integration. This new-found flexibility affords operators worldwide the diverse options they need for a 24/7 international racing product in respect of embedded video, official data and betting solutions, running off market-leading managed trading services (MTS).

The development work on this next-level, one-stop-shop solution has been successfully conducted by product-design and development specialists at The Unit, alongside exclusive pricing and risk-management from Pythia Sports. Senior delegates from Racing1 and Pythia Sports will be at ICE Barcelona next week at Racing1’s Stand 5E38. To book a meeting or arrange a demo, please email or simply visit the stand.

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The relaunch of Racing1 Markets has been immediately validated by a new partnership with Duelbits, a leading global crypto operator. Known for its innovative, player-focused approach and elite product-led wagering options, Duelbits has quickly emerged as a force in the industry. Fully regulated and licensed by the UK Gambling Commission, the brand continues to push boundaries in delivering cutting-edge experiences to its users.

Duelbits is actively driving cutting-edge projects to maintain its competitive advantage, as evidenced by the recent launch of Duelbits TV, an innovative 24-hour streaming channel delivering nonstop entertainment to global audiences. This groundbreaking platform is a testament to Duelbits’ commitment to enhanced user experience (UX), offering fresh and immersive content that elevates engagement and satisfaction. By fostering a community that empowers, inspires and achieves, Duelbits TV not only provides a competitive edge but also redefines what it means to deliver transformative and user-centred experiences in the crypto-gaming space.

Racing1 Markets’ all-encompassing timetable of racing action seamlessly aligns with Duelbits’ 24/7 vision, amplifying the operator’s expanding sportsbook offering. The recent launch of Duelbits 3.0, featuring a revamped interface and enhanced functionality on its in-house platform, underscores the brand’s dedication to setting new benchmarks in usability and innovation. This comprehensive yet easily integrated and managed racing service further establishes Duelbits as a pioneer in delivering groundbreaking, player-focused solutions.

Benefits of Racing1 Markets:

  • Created and supported 24/7 by gatekeepers of the racing industry
  • Official data and streaming which delivers increased reliability
  • Includes all rights required for a 24/7 service
  • One contract covers everything for media rights and trading
  • iFrame or API delivery for the fastest, simplest route to offering racing

New business targets:

  • Online casino platforms / non-sportsbook operators (e.g. bingo-poker-lottery)
  • Online sportsbooks platforms / operators who are looking to offer racing for the first time
  • Online sportsbooks platforms / operators who offer racing but are looking to outsource or improve risk-management and margins

Ross Haffie, Director of Sportsbook at Duelbits, said: “At Duelbits, we are dedicated to delivering exceptional experiences for our players. The solution that Racing1 Markets provide makes perfect sense for us in continuing our player first strategy. From their comprehensive range of horse racing and greyhound content and the appealing data delivery, pricing and risk-management solution, this embodies a best-in-class product that we are sure will prove to be a great success. Racing1 Markets is a sophisticated, reliable and, importantly, a flexible 24/7 product which has been delivered to us by the gatekeepers to the global racing sector.”

Brendan Parnell, Managing Director of Media & International at ARC, commented: We’re thrilled to announce this Racing1 Markets launch in a rebrand that crystallises our commitment to simplifying things for existing and, in particular, new customers who may have previously been uncertain of making the leap to a racebook.

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“Think: live streaming of over 140,000 events, racecards, data and wagering – all seamlessly wrapped together as a one-stop racing product whose managed trading and automated risk-management are also underpinned by advanced analytics and customer profiling. Racing doesn’t have to be complicated to set up or manage, and we can now dispel that misconception. So if you are, for example, a casino operator, we can integrate Racing1 Markets as an iFrame into your platform, and fully operate it from front to back. Our pitch is: take the iFrame, plug it in, and we’ll run a racebook as another vertical kind of product. You neither have to burn any fuel managing it, nor worrying about it.

“This is just the opening salvo in a progressive partnership with 1/ST CONTENT which sees two international pacesetters in top-quality racing align their rights and services to create a comprehensive racing betting solution which aims to satisfy the diverse needs of global online operators and their customers via one easy-to-integrate tool, fine-tuned by the dexterous risk-management expertise of our trading partners Pythia Sports and neatly designed and packaged by The Unit.

“Through this sharing of complementary resources and distribution networks, 1/ST CONTENT and ARC are now working in tandem across a host of global clients, providing an agile solution-set that can keep pace with the developing regulation across multiple different jurisdictions and maintain a flexible gateway for future product innovations or constraints.”

The post ARC rebrands ATR Markets as Racing1 Markets; strikes its first deal with Duelbits appeared first on European Gaming Industry News.

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