Press Releases
Barcelona will take ‘extraordinary ICE to another level’ – predicts safer gambling expert
Art Paikowsky has served as President of the International Center for Responsible Gaming (ICRG) since October 2021. During this period, he has helped to more than double the level of resources secured by the organization resulting in over 25 studies currently being conducted. At ICE 2024 the ICRG was one of two safer gambling organisations to share the £41,000 pool raised by brands comprising Light and Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech.
What are your overall impressions of ICE and how much are you looking forward to its relocation to Barcelona?
AP: “ICE itself is an amazing seamless exercise that is so fantastically well planned that it’s almost unbelievable. With the continued upgrade in content, I believe that Clarion is committed to improvement which I have experienced each year. Barcelona is one of my personal favorite European cities, the conference center is in an excellent location and the food is to die for. I can only expect that the move will take an already extraordinary event to another level.”
Have you decided how you will be using the £20,500 – is there a specific project or piece of research that it will fund/help fund?
AP: “We were surprised and elated to receive the award and we are very grateful to Clarion for all that it has done on behalf of ICRG. One of the methods of funding research is that investigators from all over the world apply for grants from our unrestricted funds. These requests are reviewed independently by the Scientific Advisory Board and are awarded several times throughout the year. These funds are a significant allocation to our grant pool.”
How important is it for a major b2b gambling event to have a show feature that’s dedicated to safer gambling?
AP: “Even as recently as a couple of years ago at conferences that I attended it was difficult to locate anything featuring safer gambling. Not only did ICE feature this important topic but the content was of such value that it was difficult to get a seat at the sessions! Thanks should go to Clarion for its leadership here.”
From a safer gambling perspective what were the main talking points at ICE 2024?
AP: “The UK government’s White Paper was very much in the mind’s eye and there was a great deal of attention as to how technology might impact safer gambling. Our research has identified emerging adults as an at risk market and the accessibility of gambling options on the phone must be examined more closely: we have several studies underway to learn more about this. Sports betting, regulation and advertising were all top of mind.”
2024 marks your 25th anniversary year – how good was it to celebrate the landmark at ICE?
AP: “One of the things that I noted when I started at ICRG two and a half years ago was that the organization had done terrific work but generally flew under the radar screen. To launch our 25th anniversary year at ICE with the exposure that we received and the recognition as Charity of the Year was of tremendous value. This will help stage both our 25th anniversary golf tournament in May in Las Vegas as well as our signature educational conference scheduled in October.”
The post Barcelona will take ‘extraordinary ICE to another level’ – predicts safer gambling expert appeared first on European Gaming Industry News.
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
-
Baltics3 weeks ago
Lithuania’s Nese enters iGaming with a record sponsorship deal
-
Asia1 week ago
Onlyplay Enters into Strategic Partnership with Ritchie Rabbit
-
Africa4 weeks ago
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
-
Latest News5 days ago
The Importance of Data Quality Review Checks in the Gaming Industry
-
Africa4 weeks ago
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
-
Conferences in Europe3 weeks ago
Altenar becomes General Sponsor of EEGS 2024
-
EurAsia4 weeks ago
Fastex Forges Partnership with Olympionic Foundation to Boost Sports Development in Armenia
-
Press Releases3 weeks ago
OpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024