Press Releases
Checkd Group Accelerates Growth Strategy with James Prosser Appointment
Industry veteran joins as a consultant in run-up to Euro 2024
Technology-led sports betting specialist Checkd Group has appointed James Prosser (pictured) as Growth Consultant in a move designed to boost revenue generation potential ahead of a big summer of football.
Bringing a fresh and innovative approach to product and content, Prosser will take up a short-term role to focus on the quality of the user experience across all channels, providing a revamped and more customer-friendly product ahead of Euro 2024. This will comprise expanded bet types, improved customer journeys and better conversion for Checkd’s operator partners.
With over ten years of experience in the industry, Prosser will also add value to several teams across Checkd Group through his vast experience, knowledge and network in the affiliate space. The ex-Spotlight Sports Group Affiliate Director and co-founder of Free Super Tips and myracing will also aid the team’s long-term strategy by diversifying traffic sources.
The new addition follows the recent creation of Checkd Media’s new Digital PR team, boosting its organic search performance across its key sites in the United Kingdom and the Americas.
“I’ve long been impressed by how Checkd Group have performed predominantly through its social channels, so it was an easy decision to agree to join its team,” Prosser said. “To build on this success, we’re looking at taking a holistic view across all channels and diversifying traffic sources with a focus on data-driven solutions to elevate visibility and conversions. I’m looking forward to contributing to the excellent team already in place and providing additional expertise and experience to help shape the future of Checkd Group’s digital offering.”
“James’ addition to our team as a dedicated Growth Consultant marks a significant milestone in our journey toward exponential growth,” the Managing Director for Checkd Media, Alex Beecham, said. “With his previous experience and expertise in the space, James is already adding value and ideas on how we can optimise the user journey and conversion touchpoints. The move should help push on our platforms ahead of the Euros and new NFL season in the United States.”
The post Checkd Group Accelerates Growth Strategy with James Prosser Appointment appeared first on European Gaming Industry News.
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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