Africa
Xsolla Revolutionizes Gaming Payments in Africa, Unlocking Access for 440 Million Users
Xsolla Brings New Payment Methods for Gamers in Africa, Adding Access for 440 Million Customers and Users
Xsolla, a global video game commerce company, continues to expand its presence in Africa by integrating MTN and Airtel mobile money services. This strategic move addresses the unique financial landscape of Africa where a significant portion of the population, particularly in regions like Ghana and Uganda, remains unbanked.
Mobile money services are pivotal, enabling users to manage funds through mobile devices and circumventing the need for traditional banking infrastructure. This initiative opens up a vast new customer base, leveraging MTN’s 292 million and Airtel’s 147 million users, and simplifies transactions for Xsolla merchants, who can now accept these payment methods effortlessly. It represents a significant leap towards global expansion for game developers, utilizing Pay Station’s comprehensive payment options and wide market reach to deliver a smooth and inclusive payment experience.
The President for Xsolla, David Stelzer, emphasizes the importance of this initiative, stating, “Our efforts to integrate local payment methods are crucial for expanding our reach in Africa, catering to both banked and unbanked users in these emerging markets. Nearly 40 million potential users will benefit from our simplified integration process for developers, enabling them to concentrate on creating engaging gaming experiences while we handle the intricacies of payments, fraud, taxes and compliance in Africa.”
Key Advantages and Project Expansion:
- Expanded Market Reach: Developers can now connect with Africa’s diverse gaming community, increasing their presence across the continent through localized payment solutions such as 1Voucher in South Africa, FawryPay in Egypt and mobile wallets like Airtel, MTN and Vodafone in Ghana and Uganda
- Improved Sales and Conversion Rates: By adopting local payment methods, the transaction process becomes more efficient and user-friendly, aligning with the preferences of African gamers
- New User Acquisition: Access to new markets invites engagement with active and enthusiastic gamers, fostering opportunities for revenue growth
This initiative not only aims to facilitate smoother transactions and broaden market access for game developers but also signifies a commitment to supporting the growth of Africa’s gaming community and providing developers with essential tools for success in these evolving markets.
For more information on Xsolla’s initiatives and solutions, please visit Xsolla. Pro/Go
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
The post NE Group powers 888bets launch in Angola appeared first on European Gaming Industry News.
Africa
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
BMM Testlabs (BMM; or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that it has been approved to provide compliance testing, inspections, and certification services for the African countries of Botswana and Nigeria.
The Botswana Gambling Authority and the National Lottery Regulatory Commission in Nigeria, the official gaming regulatory bodies in those states, granted BMM licenses for the land-based and digital gaming markets in the two African countries.
BMM, which opened its office in South Africa in October 2004, is now able to provide comprehensive compliance testing and inspection services for most regulated markets across Africa.
BMM`s Senior Vice President, Africa, Zeena Rossouw said, We are honored that the gaming authorities in Botswana and Nigeria have demonstrated their trust in BMM to license us for product testing and certification. As regulation gains momentum across the continent, the African gaming market offers even more promise for BMM. With a focus on safeguarding the African gaming industry and all its stakeholders, BMM looks forward to working with suppliers and operators to accelerate the deployment of new technologies and products.
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