partnerships
S Gaming and William Hill Forge Dynamic Partnership
S Gaming is thrilled to announce its strategic partnership with William Hill, a renowned leader in the global gambling industry. The collaboration, went live on February 28th, 2024, marking a significant milestone for both companies as they embark on an exciting journey to elevate the gaming experience for players in the UK market.
The highlight of this partnership is the unveiling of the highly anticipated game release, “Show me the Vault,” which will be available to players as part of its general release. This innovative game promises to captivate players with its immersive gameplay and thrilling features, setting a new standard for excellence in the gaming industry.
“We are thrilled to join forces with William Hill, a powerhouse in the gambling sector, for this exciting collaboration,” said Charles Mott, CEO of S Gaming. “Our partnership represents a strategic alignment of our shared commitment to delivering exceptional gaming experiences to players in the UK market and beyond. With ‘Show me the Vault’ as our inaugural game release, we are excited to showcase the innovative and engaging content that defines S Gaming.”
The collaboration between S Gaming and William Hill signifies a strategic alliance aimed at leveraging each other’s strengths to drive growth and innovation in the UK market. By combining S Gaming’s expertise in developing cutting-edge gaming solutions with William Hill’s extensive reach and market presence, both parties are poised to deliver unparalleled value to players.
As S Gaming and William Hill launched their partnership, players can anticipate an array of exciting new gaming experiences that push the boundaries of innovation and entertainment in the UK market.
EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.
The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.
Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.
EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.
It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.
“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”
Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”
Hub88 has entered into a partnership with Stake, which will see it become the exclusive aggregation partner to the trailblazing crypto behemoth.
Through the alliance, Stake will integrate the entire content portfolio of Hub88 and provide its players with games from 120+ of the industry’s most sought-after studios.
As well as hit slot titles, Stake will benefit from live dealer and other iGaming content available via Hub88’s premium platform offering, as well as value-added propositions such as HubWallet Banking, Crypto Payments, and chat services which is part of the provider’s ecosystem.
Stake is a community-based betting platform that was established in 2017 and quickly became the world’s biggest cryptocurrency sportsbook and casino. The operator also has a substantial sweepstake casino offering, providing free-to-play casino experiences to users.
The exclusive deal is an extension of an already successful partnership between the two brands and will help both companies significantly propel their ambitious commercial growth goals.
Mark Taffler, Commercial Director of Hub88, said: “We’re delighted to take our relationship with Stake to the next level. Fundamentally, we come from the same place as crypto is at the heart of what we both do.
“We will now be able to work even more closely with Stake. and help them boost their business by providing our best-in-class tech offering, content supply and account management while further adding value by delivering our business-enabling propositions such as Banking, Crypto Payments, and our HubWallet solution.”
Eddie Craven, Owner of Stake, said: “We’ve grown to trust Hub88 implicitly and their transparency and approach to business makes us secure that we are provided with the best content offering with a superior tech stack and back-end support.
“Hub88 is genuinely an extension of our own business and as a trusted and well-established partner, we’re super excited to take this to the next level.”
The post Hub88 strikes exclusive partnership with crypto giant Stake.com appeared first on European Gaming Industry News.
NBC Sports will continue to present the Kentucky Derby on NBC and Peacock through 2032, as Churchill Downs Incorporated (CDI) and NBC Sports announced a multi-year extension of their partnership.
The extension of the NBC Sports-Churchill Downs relationship – which began with the 2001 “Run for the Roses” – will make NBC the longest running home of the Kentucky Derby, as NBCUniversal will become the first media company to present the most prestigious event in horse racing for three decades (32 editions of the Kentucky Derby from 2001-32).
“As we celebrate the 150th running of the Kentucky Derby, Churchill Downs is proud to extend the relationship with NBC Sports. As our media partner for the last 23 years, NBC has artfully captured the most exciting two minutes in sports and the spectacle of the senses that surrounds it,” said Churchill Downs CEO Bill Carstanjen.
“Telling the rich stories surrounding the Kentucky Derby on the first Saturday in May is part of the fabric of NBC Sports, and we are thrilled to continue that tradition with Churchill Downs. We look forward to surrounding the Kentucky Oaks and Kentucky Derby with wall-to-wall coverage and extensive promotion on the platforms of NBCUniversal,” said Rick Cordella, President of NBC Sports.
The extension includes multiplatform rights to the Kentucky Derby, Kentucky Oaks, and Derby and Oaks Day programming, which will be presented on NBC, Peacock, USA Network, and additional NBCU platforms.
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